Peloton Holiday ad sparks criticism

[Anonymous]

I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

It’s about fitness and confidence, not fat. This isn’t hard to understand.

+1
this is the WHOLE point of the ad.

That’s fine BUT that’s not how most people are viewing it. Why is this such a hard concept for the, “oh so smart people” of DCUM?

[Anonymous]

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

[Anonymous]

I would say that the ad worked. Here we have 11 pages so far with comments and opinions. They want to make an impact, and they did. They have all of us talking about it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

[Anonymous]

Anonymous wrote:I would say that the ad worked. Here we have 11 pages so far with comments and opinions. They want to make an impact, and they did. They have all of us talking about it.

https://www.businessinsider.com/pelotons-stock-price-plummet-wiped-942-million-market-value-holiday-ad-2019-12

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

That message only went out to app users. If you actually had a Peloton, you wouldn’t have gotten it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

That message only went out to app users. If you actually had a Peloton, you wouldn’t have gotten it.

It went out to everyone who has the app installed. I have the app installed, because I used the outdoor runs. Do you understand that people can have both the app installed and simultaneously own a bike?

We have some marketing geniuses in this thread, I see.

[Anonymous]

I bet Peloton sales are through the roof now especially with Christmas and New Year's resolutions to boot. And there's no such thing as bad publicity.

Peloton is probably "sorry, not sorry".

Well played.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

You could also argue that if he gave her a vacuum cleaner it didn't mean that he thought the house was dirty. He was just giving it to her because he knew how much she enjoyed taking care of her house. But the point exists that there are a whole category of gifts which are generally perceived as "not very nice gifts to give" because they usually have some implied agenda to them.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

That message only went out to app users. If you actually had a Peloton, you wouldn’t have gotten it.

It went out to everyone who has the app installed. I have the app installed, because I used the outdoor runs. Do you understand that people can have both the app installed and simultaneously own a bike?

We have some marketing geniuses in this thread, I see.

What does that have to do with marketing? I have a Peloton too and can tell you there’s a ton of confusion right now about why that price notification went out.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

You could also argue that if he gave her a vacuum cleaner it didn't mean that he thought the house was dirty. He was just giving it to her because he knew how much she enjoyed taking care of her house. But the point exists that there are a whole category of gifts which are generally perceived as "not very nice gifts to give" because they usually have some implied agenda to them.

My husband gave me one and I love it. He's a serious runner and I gave him a treadmill one year. We both... wait for it... like evercise!

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

That message only went out to app users. If you actually had a Peloton, you wouldn’t have gotten it.

It went out to everyone who has the app installed. I have the app installed, because I used the outdoor runs. Do you understand that people can have both the app installed and simultaneously own a bike?

We have some marketing geniuses in this thread, I see.

What does that have to do with marketing? I have a Peloton too and can tell you there’s a ton of confusion right now about why that price notification went out.

Did you get an email? I didn't. What are they lowering the price to?

[Anonymous]

Yeah, but I think it's different if the person asks for the gift vs. if someone gives you one because they want you to have one. If I didn't like exercise (and was intimidated by it like the lady in the commercial) and someone gave me one anyway, wouldn't that be like me giving my kids who's struggling with reading "hooked on phonics" for xmas.