Peloton Holiday ad sparks criticism

[Anonymous]

Anonymous wrote:

Anonymous wrote:Its a bad ad if they are unable to convey the message they want then.
If they wanted the focus on MENTAL health, they could have easily thrown that in there. perhaps the wife says it is hard to get out of bed during the first few sessions, mention not enjoying things she used to. Then in the end show her happy adn talking about feeling refreshed and like herself again.

Anything other than a husband getting a 120lb woman an exercise bike and then that same woman saying she wants to make him proud by not giving up? WTF

There are numerous articles and social media his on the ad, and we're discussing it here, and you think it's a bad ad? You'd prefer something with more clarity, that would not have gotten replayed countless times and had all free circulation?

Real advertising genius, you are.

It’s getting discussed for being a bad ad. It’s getting mocked. But any publicity is good publicity.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

The ad didn't say one word about being thin. Not one. It didn't mention weight once. Everyone complaining about "aspiration to be thinner" is projecting their own feelings onto that fictional woman.

+ 10000

It would have been way worse if the ad had shown an overweight woman who had been gifted a Peloton from her husband. I read this ad as featuring a woman quite like myself - one who is ALREADY into fitness and gets "hooked" on the Peloton. When we got ours, I woke up at 6 am because I couldn't sleep, I was so excited to get on my Peloton. And no, I wasn't using it to lose weight. I was already at a great weight when we bought it, I maintained my figure through lifting and eating well, and frankly added the Peloton in because I knew I needed more cardio for my heart health and mental health.

My DH got me our Peloton for Christmas last year (though it was not a surprise, we picked it out together) and I'm now talking about getting a Peloton Tread. I'd be THRILLED if he got me one for Christmas!!

You’re the target audience. You probably had your “carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym.” However, most of society isn’t, hence the bashing.

[Anonymous]

The ad was directed at me - a 120lb woman in a $4m house determined to keep my looks together as long as possible with added interest in general health & well being. I do think the uproar is hilarious (love the tweets) & probably useful for the company bc it reminded me that I would like a peloton

I do think people should save their outrage for issues like the fact that the coasts will be uninhabitable due to rising seas, etc.

[Anonymous]

Anonymous wrote:The ad was directed at me - a 120lb woman in a $4m house determined to keep my looks together as long as possible with added interest in general health & well being. I do think the uproar is hilarious (love the tweets) & probably useful for the company bc it reminded me that I would like a peloton

I do think people should save their outrage for issues like the fact that the coasts will be uninhabitable due to rising seas, etc.

Gonna ride my peloton right into the apocalypse

[Anonymous]

I wonder if people would be equally upset if the premise was a woman buying a bike for her already thin husband.

[Anonymous]

The twitter responses in the HP article are pure gold. Why are people getting so triggered over the criticism? It's a stupid ad. There are many stupid ads. I was just snickering last night at some stupid Kay Jewelers ad that came on during football. Relax a little.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

The ad didn't say one word about being thin. Not one. It didn't mention weight once. Everyone complaining about "aspiration to be thinner" is projecting their own feelings onto that fictional woman.

Ok well this was an explanation based on comments from people viewing the ad. You saw what you wanted and so did others.

lol..."the commercial didn't mention her figure or weight loss once, but those of us who are loaded with emotional baggage and overly-sensitive to any weight-related topic know exactly what they're implying!"

[Anonymous]

People realize that you don’t need to be huge in order to work out? I’m pretty slim myself but I still run and workout regularly to stay healthy (keep heart rate up, lower chance for heart disease, etc).

[Anonymous]

Anonymous wrote:The ad was directed at me - a 120lb woman in a $4m house determined to keep my looks together as long as possible with added interest in general health & well being. I do think the uproar is hilarious (love the tweets) & probably useful for the company bc it reminded me that I would like a peloton

I do think people should save their outrage for issues like the fact that the coasts will be uninhabitable due to rising seas, etc.

Maybe you should use the holiday season to reflect on why you are still so shallow at middle-age.

[Anonymous]

"who had been gifted"...

when did "gifted" become a word?

[Anonymous]

Anonymous wrote:"who had been gifted"...

when did "gifted" become a word?

language changes, man

[Anonymous]

As someone who has owned a Peloton for two years, I was impressed that she rode it five days in a row

The ad didn't bother me, but it did make me think of the weird subculture of people who are obsessed and post incessantly in the Peloton facebook groups about the life changing powers of the bike. Before I had a Peloton I was going to SoulCycle regularly and they had an equally-strange subculture of people who are obsessed. I think some people are just more prone to addictive behavior and exercise is a vice for many.

[Anonymous]

Anonymous wrote:"who had been gifted"...

when did "gifted" become a word?

Never. But like many other words, with way too frequent use, it will become one.

[Anonymous]

I just don't see what the outrage is.

[Anonymous]

Anonymous wrote:The twitter responses in the HP article are pure gold. Why are people getting so triggered over the criticism? It's a stupid ad. There are many stupid ads. I was just snickering last night at some stupid Kay Jewelers ad that came on during football. Relax a little.

Because we've become a society of coddled cupcakes who can't handle views that differ from their own...