Peloton Holiday ad sparks criticism

[Anonymous]

Is it just a really bad choice or is it some sort of oppositional PR stunt. Have you seen it? Thoughts?
Huffington posted it on their website along with a story:

https://www.huffpost.com/entry/peleton-christmas-ad-exercise-bike_n_5de5a660e4b0d50f32a775be

[Anonymous]

Unbearably stupid ad, on every conceivable level.

[Anonymous]

What workout commercial shows large people? They all show thin people trying to get you to buy their crap.

[Anonymous]

I can’t believe people keep commenting on how skinny she is not and how freaking weird she and her husband are.

[Anonymous]

They should have done the same ad but with an actual customer who lost weight over the year. That could have been cool. Of course, showing real people in normal homes is not part of their marketing approach. Peloton sells aspiration.

[Anonymous]

People get pelotons for reasons OTHER than to lose weight.

[Anonymous]

Anonymous wrote:What workout commercial shows large people? They all show thin people trying to get you to buy their crap.

I've seen some workout clothes companies showing large people in their ads ("still" ads, not video.)

[Anonymous]

Anonymous wrote:

Anonymous wrote:What workout commercial shows large people? They all show thin people trying to get you to buy their crap.

I've seen some workout clothes companies showing large people in their ads ("still" ads, not video.)

I see video ads of heavier women in my FB feed.

[Anonymous]

Anonymous wrote:What workout commercial shows large people? They all show thin people trying to get you to buy their crap.

Richard Simmons always included people of many different sizes.

[Anonymous]

It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

[Anonymous]

Anonymous wrote:

Anonymous wrote:What workout commercial shows large people? They all show thin people trying to get you to buy their crap.

I've seen some workout clothes companies showing large people in their ads ("still" ads, not video.)

Well, sure. If they're trying to sell clothes top chubby people, of course there are chubby people in the ads. But this is not clothing - as others have said, it's an aspirational piece of fitness equipment. Of course she's skinny.

I'm skinny, too, but I couldn't do a hard 40 minute session on a spinning bike. But I'd like to.

[Anonymous]

Anonymous wrote:People get pelotons for reasons OTHER than to lose weight.

+1. I’m pretty overweight myself, but I can’t get upset about this ad. Exercise has a whole bunch of mental and physical benefits beyond just weight management, so the character could have been referring to any number of benefits she experienced besides weight loss.

[Anonymous]

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

[Anonymous]

Anonymous wrote:People get pelotons for reasons OTHER than to lose weight.

+1

Regular exercise can improve one's overall mood and emotional health. That could very well be the theme of the commercial.

However, our society has become so weight obsessed (because we've become so fat and metabolically unhealthy), that the only thing we think exercise is good for is losing weight.

[Anonymous]

Granted, I watched the ad quickly with the sound down, but I thought people were bashing the ad because her husband bought her the bike. Like she wasn’t skinny enough for him. And making the wife chubby wouldn’t have helped that angle at all.