Peloton Holiday ad sparks criticism

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

The ad didn't say one word about being thin. Not one. It didn't mention weight once. Everyone complaining about "aspiration to be thinner" is projecting their own feelings onto that fictional woman.

[Anonymous]

Anonymous wrote:

Anonymous wrote:People get pelotons for reasons OTHER than to lose weight.

+1

Regular exercise can improve one's overall mood and emotional health. That could very well be the theme of the commercial.

However, our society has become so weight obsessed (because we've become so fat and metabolically unhealthy), that the only thing we think exercise is good for is losing weight.

Yup. Regular exercise changes your life regardless of whether you lose a pound.

[Anonymous]

I'm confused. Did the woman say she was trying to to lose weight anywhere in the ad? Did the husband ever comment on her weight as a reason to buy her the bike?

I am not overweight and am looking to start exercising to improve my mental health. It's a narrow-minded assumption to think that someone who is within a healthy weight range would have no reason to say that exercising changed them.

[Anonymous]

Its a bad ad if they are unable to convey the message they want then.
If they wanted the focus on MENTAL health, they could have easily thrown that in there. perhaps the wife says it is hard to get out of bed during the first few sessions, mention not enjoying things she used to. Then in the end show her happy adn talking about feeling refreshed and like herself again.

Anything other than a husband getting a 120lb woman an exercise bike and then that same woman saying she wants to make him proud by not giving up? WTF

[Anonymous]

I watched the ad, and the fact that she is surprised that she had used it five days in a row suggests that this was not her idea.

I like the parody.

https://twitter.com/evaandheriud/status/1201610153549848580

[Anonymous]

Anonymous wrote:Its a bad ad if they are unable to convey the message they want then.
If they wanted the focus on MENTAL health, they could have easily thrown that in there. perhaps the wife says it is hard to get out of bed during the first few sessions, mention not enjoying things she used to. Then in the end show her happy adn talking about feeling refreshed and like herself again.

Anything other than a husband getting a 120lb woman an exercise bike and then that same woman saying she wants to make him proud by not giving up? WTF

There are numerous articles and social media his on the ad, and we're discussing it here, and you think it's a bad ad? You'd prefer something with more clarity, that would not have gotten replayed countless times and had all free circulation?

Real advertising genius, you are.

[Anonymous]

Anonymous wrote:I watched the ad, and the fact that she is surprised that she had used it five days in a row suggests that this was not her idea.

I like the parody.

https://twitter.com/evaandheriud/status/1201610153549848580

Eva is hilarious

[Anonymous]

Anonymous wrote:I watched the ad, and the fact that she is surprised that she had used it five days in a row suggests that this was not her idea.

I like the parody.

https://twitter.com/evaandheriud/status/1201610153549848580

You are unfamiliar with the concept of a gift?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

The ad didn't say one word about being thin. Not one. It didn't mention weight once. Everyone complaining about "aspiration to be thinner" is projecting their own feelings onto that fictional woman.

+ 10000

It would have been way worse if the ad had shown an overweight woman who had been gifted a Peloton from her husband. I read this ad as featuring a woman quite like myself - one who is ALREADY into fitness and gets "hooked" on the Peloton. When we got ours, I woke up at 6 am because I couldn't sleep, I was so excited to get on my Peloton. And no, I wasn't using it to lose weight. I was already at a great weight when we bought it, I maintained my figure through lifting and eating well, and frankly added the Peloton in because I knew I needed more cardio for my heart health and mental health.

My DH got me our Peloton for Christmas last year (though it was not a surprise, we picked it out together) and I'm now talking about getting a Peloton Tread. I'd be THRILLED if he got me one for Christmas!!

[Anonymous]

Well, at least the husband didn't say at the end:

"You've come a long way, baby."

[Anonymous]

Anonymous wrote:

Anonymous wrote:I watched the ad, and the fact that she is surprised that she had used it five days in a row suggests that this was not her idea.

I like the parody.

https://twitter.com/evaandheriud/status/1201610153549848580

You are unfamiliar with the concept of a gift?

[Anonymous]

It is very obvious that this ad is about mental health and I actually quite like it.

Those of you who see issues with it probably also complained to our local elementary school who was forced to change Colonial Day to Virginia Histories Day AFTER information was sent home.

[Anonymous]

People need more important things to worry about.

[Anonymous]

Ok I just watched it.

WTH is the problem? Women (or men, for that matter) aren't allowed to gain benefits from exercise if they aren't overweight? People aren't allowed to purchase gifts for one another?

If she had been overweight to start with and then a year later was a normal weight, you'd all be yelling about how Peloton is fat shaming and how the husband got her a Peloton to force her to lose weight.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad.

The ad didn't say one word about being thin. Not one. It didn't mention weight once. Everyone complaining about "aspiration to be thinner" is projecting their own feelings onto that fictional woman.

Ok well this was an explanation based on comments from people viewing the ad. You saw what you wanted and so did others.