Peloton Holiday ad sparks criticism

[Anonymous]

Anonymous wrote:

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Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

That message only went out to app users. If you actually had a Peloton, you wouldn’t have gotten it.

It went out to everyone who has the app installed. I have the app installed, because I used the outdoor runs. Do you understand that people can have both the app installed and simultaneously own a bike?

We have some marketing geniuses in this thread, I see.

What does that have to do with marketing? I have a Peloton too and can tell you there’s a ton of confusion right now about why that price notification went out.

Did you get an email? I didn't. What are they lowering the price to?

It was an app notification.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

Yes, and more importantly, it's how the large stockholders who dumped the stock perceived it. All of the defensive DCUM Peloton owners in this thread are irrelevant and also out of touch. (I own a Peloton, but I am not blind and see the issues with the ad.)

I just got a message that they're lowering the cost of the monthly digital membership, which is interesting timing.

That message only went out to app users. If you actually had a Peloton, you wouldn’t have gotten it.

It went out to everyone who has the app installed. I have the app installed, because I used the outdoor runs. Do you understand that people can have both the app installed and simultaneously own a bike?

We have some marketing geniuses in this thread, I see.

What does that have to do with marketing? I have a Peloton too and can tell you there’s a ton of confusion right now about why that price notification went out.

All the defensive Peloton owners who are insisting that the ad is a perfectly fine ad (and who sound pretty defensive about the idea that the internet is mocking them) are not exactly marketing geniuses. One of them doesn't seem to understand that someone can have both the bike and the app installed.

Meanwhile Peloton is sending out confusing notifications about dropping the app price, the stock is sharply down, and there is discussion about pulling the ad. Look, it's not a great ad, and those DCUM posters who are defending it because they feel personally attacked or whatever are out of touch.

[Anonymous]

I think it's a little weird, but I think all the hysteria over it is insane.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

No, that's how a couple writer from HuffPo or Salon or something similar perceived it, and then other woke and/or chubby people glommed on with their own issues.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

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Anonymous wrote:Its a bad ad if they are unable to convey the message they want then.
If they wanted the focus on MENTAL health, they could have easily thrown that in there. perhaps the wife says it is hard to get out of bed during the first few sessions, mention not enjoying things she used to. Then in the end show her happy adn talking about feeling refreshed and like herself again.

Anything other than a husband getting a 120lb woman an exercise bike and then that same woman saying she wants to make him proud by not giving up? WTF

She’s meant to be something of a blank slate so that people can project their own desires/goals onto her, whether it’s to treat anxiety, lose weight, have a daily activity that’s just for them, improve their cardiac health, etc. Instead, some people are projecting their own body image issues, which is fine, but those people probably were never going to buy Pelotons anyway so who cares?

The problem is she's not a blank slate. She is making expressions and doing weird stuff that seem at odds with the activity she's engaging in, so we're all wondering why she's such a weirdo instead of imagining how well a Peloton bike could improve our lives and ourselves.

When I am on my Peloton I sing loud and everything!

I am the PP - and an ad featuring a woman singing really loudly with joy while riding her Peloton would work for me, and not seem strange at all. That would show me that this bike can (gag me but yes) spark some fcking joy instead of whatever the hll this ad is supposed to show me the bike can do for a person.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

No, that's how a couple writer from HuffPo or Salon or something similar perceived it, and then other woke and/or chubby people glommed on with their own issues.

Yes, I am sure that the major stockholders dumping the stock are just a few HuffPo writers in disguise.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

No, that's how a couple writer from HuffPo or Salon or something similar perceived it, and then other woke and/or chubby people glommed on with their own issues.

Yes, I am sure that the major stockholders dumping the stock are just a few HuffPo writers in disguise.

The stock took a slight hit but it’s trading up and if you look at the 5D run, it’s hardly down.

[Anonymous]

Anonymous wrote:Yeah, but I think it's different if the person asks for the gift vs. if someone gives you one because they want you to have one. If I didn't like exercise (and was intimidated by it like the lady in the commercial) and someone gave me one anyway, wouldn't that be like me giving my kids who's struggling with reading "hooked on phonics" for xmas.

Or some pants that are two sizes too small, for #thinspiration

I actually don't have any problem with the idea of exercise equipment as a gift- if it's what the receiver wants - but, yeah, that guy's a creep and you feel like she's too scared to leave him.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

No, that's how a couple writer from HuffPo or Salon or something similar perceived it, and then other woke and/or chubby people glommed on with their own issues.

Yes, I am sure that the major stockholders dumping the stock are just a few HuffPo writers in disguise.

The stock took a slight hit but it’s trading up and if you look at the 5D run, it’s hardly down.

So this is a flat out lie?

https://markets.businessinsider.com/news/stocks/pelotons-stock-price-plummet-wiped-942-million-market-value-holiday-ad-2019-12-1028737428

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think people are outraged because of the dynamic portrayed between H and wife, she looks confused, can't decide for herself and then she presents him the video. It looks like she is staying thin for "him" which is incredibly sexist. People wouldn't have cared if the ad's focus was fitness, the focus here was pleasing the H and staying thin for him.

That's how you perceived it.

That’s how most people perceived it per the backlash.

No, that's how a couple writer from HuffPo or Salon or something similar perceived it, and then other woke and/or chubby people glommed on with their own issues.

Yes, I am sure that the major stockholders dumping the stock are just a few HuffPo writers in disguise.

The stock took a slight hit but it’s trading up and if you look at the 5D run, it’s hardly down.

The company's financials don't seem great anyhow; even a small hit is not great. They don't need the added concern that they don't know what they are doing.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Yeah, but I think it's different if the person asks for the gift vs. if someone gives you one because they want you to have one. If I didn't like exercise (and was intimidated by it like the lady in the commercial) and someone gave me one anyway, wouldn't that be like me giving my kids who's struggling with reading "hooked on phonics" for xmas.

Or some pants that are two sizes too small, for #thinspiration

I actually don't have any problem with the idea of exercise equipment as a gift- if it's what the receiver wants - but, yeah, that guy's a creep and you feel like she's too scared to leave him.

+1

[Anonymous]

After all the criticism, I watched it expecting something different than what I saw.

I don't get the hate. I wouldn't have thought anything of that ad.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:All the criticism boils down to one thing: envy of the rich and thin.

Nah for me it is concern for someone who seems like she's insecure and married a d!ck

Concern? Actual concern?

You know that's an actress, right?

LoLzzzzzzz

I'm howling right now!!!!! OMG, thank you!!!!!

You are really upset at the idea that someone is laughing at you on your Peloton, aren't you?

I don't own a peloton. I'm LMAOing that someone here thinks that's a real couple.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, but I think it's different if the person asks for the gift vs. if someone gives you one because they want you to have one. If I didn't like exercise (and was intimidated by it like the lady in the commercial) and someone gave me one anyway, wouldn't that be like me giving my kids who's struggling with reading "hooked on phonics" for xmas.

Or some pants that are two sizes too small, for #thinspiration

I actually don't have any problem with the idea of exercise equipment as a gift- if it's what the receiver wants - but, yeah, that guy's a creep and you feel like she's too scared to leave him.

+1

Projection. It's what's for breakfast.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:All the criticism boils down to one thing: envy of the rich and thin.

Nah for me it is concern for someone who seems like she's insecure and married a d!ck

Concern? Actual concern?

You know that's an actress, right?

LoLzzzzzzz

I'm howling right now!!!!! OMG, thank you!!!!!

You are really upset at the idea that someone is laughing at you on your Peloton, aren't you?

I don't own a peloton. I'm LMAOing that someone here thinks that's a real couple.

No one thinks they're a real couple. They are actors, and the relationship they are portraying seems off and strange. That's what people are responding to you total weirdo. No wonder you like this ad give how bizarrely you seem to engage with culture.