Peloton Holiday ad sparks criticism

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I’m a liberal woman who is NOT offended by the ad. Heck, I’m even a bit overweight. Here’s my take on the ad: she’s a working mom with a demanding job (just like me) and she and her husband have a high HHI. Her husband knows her friends have Pelotons and she wanted one...even though they have a gym membership and she’s done barre and yoga. But she explained that it would be so much more convenient to have the peloton in the house so she doesn’t need to leave the house and find a sitter since he’s always on work travel or golfing. He obviously doesn’t need the guilt or a fight, so he bought her the peloton. NBD because they can easily afford it.

I think the drama over the ad is ridiculous.

Why must everyone assign malicious intent? Why see evil in everything? Why create issues that don’t exist? So stupid.

I could see her sunken Bambi eyes of a woman with an eating disorder:



I would have preferred if they picked a slightly sturdier looking actress.

Yes! I'm the pp who said I think it has something to do with her look. Her eyes have this pleading "help me" look.

Huh.

I’m guessing they picked her specifically because she has dark features so they could check the diversity box (as opposed to using a blonde hair lady). Point being: there’s simply no way to please everyone.

What I said has nothing to do with her hair or eye color. It's her crazy eyed look

[Anonymous]

Anonymous wrote:

Anonymous wrote:Does anyone know how the supposed uproar started? I think Peloton just created the fake controversy for publicity.

Well that person would be out of a job considering how much it's costed them!

I bet they increase their sales.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Does anyone know how the supposed uproar started? I think Peloton just created the fake controversy for publicity.

Well that person would be out of a job considering how much it's costed them!

I bet they increase their sales.

Maybe. But first they have to come back from the original deficit

[Anonymous]

Anonymous wrote:Does anyone know how the supposed uproar started? I think Peloton just created the fake controversy for publicity.

It’s really a fake news thing. It’s just bad reporting using the “people are saying....” without ever saying who the people are because they do not exist. Here is NPR take “ NPR's Mary Louise Kelly talks with CNBC reporter Megan Graham about Pelton's holiday ad and its effect on the company's brand. The ad has prompted cries of sexism and body shaming online.”

In the segment no one is quoted as saying it’s sexist or body shaming. The two women reporters talk about how pretty and skinny the woman is. From there they implying the husband is controlling and abusive. Feminist do not like the husband buying the wife anything but traditional gift...like jewelry...maybe? It seems everything now days is sexist and body shaming.


Stock is up.

As of yesterday, they had hit their 52-week high. And I say 52-week. They've only been public since September. Today they are back down.

https://www.npr.org/2019/12/03/784553273/pelotons-holiday-ad-prompts-cries-of-sexism-and-body-shaming

[Anonymous]

Anonymous wrote:I think one of their biggest problems with this as was casting. The actress has large, round eyes. And I think that's what gave off the negative "husband pleasing, anxious " vibe. I really think a less wide eyes actress would have made a difference

Sadly this is probably the most wise comment on the entire thread.

[Anonymous]

People are overreacting to the commercial. That woman is very thin but it seems like she doesn't workout much. Exercise is crucial to health even for thin people.

Btw, I am thin and love to workout. My husband just bought me a peloton for xmas (it was delivered early). I'm not offended and I don't think he is trying to tell me something.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I think one of their biggest problems with this as was casting. The actress has large, round eyes. And I think that's what gave off the negative "husband pleasing, anxious " vibe. I really think a less wide eyes actress would have made a difference

Sadly this is probably the most wise comment on the entire thread.

Pp here. And it sad. But that picture that a PP posted is exactly that sad wide eyed look.

[Anonymous]

Anonymous wrote:People are overreacting to the commercial. That woman is very thin but it seems like she doesn't workout much. Exercise is crucial to health even for thin people.

Btw, I am thin and love to workout. My husband just bought me a peloton for xmas (it was delivered early). I'm not offended and I don't think he is trying to tell me something.

DH got me one for my bday last year. I'm certainly not making him a video about it. That's what I found so weird. There were many ways they could have made this a positive ad. The video thing is just so so weird

[Anonymous]

I love my Peloton (which I have had for over two years and between me, my kids, and DH we have well over 1500 rides). But this ad was stupid because the woman looks so terrified and cringy. We didn't buy the Peloton to lose weight, either.

Now the Aviation Gin ad? That was brilliant and funny.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I think one of their biggest problems with this as was casting. The actress has large, round eyes. And I think that's what gave off the negative "husband pleasing, anxious " vibe. I really think a less wide eyes actress would have made a difference

Sadly this is probably the most wise comment on the entire thread.

Pp here. And it sad. But that picture that a PP posted is exactly that sad wide eyed look.

+1

I want to tell her to buck up and get her confidence back, which appears to have leeched out of her. It's just a bike.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I think one of their biggest problems with this as was casting. The actress has large, round eyes. And I think that's what gave off the negative "husband pleasing, anxious " vibe. I really think a less wide eyes actress would have made a difference

Sadly this is probably the most wise comment on the entire thread.

Until she appears on 24 Hours with creepy voice guy.

[Anonymous]

Anonymous wrote:She is now in a gin ad

https://www.cnn.com/2019/12/07/us/peloton-ad-ryan-reynolds-gin-trnd/index.html

I thought this was a run on from the Peloton ad: the husband was such a jerk, she left him, and now has to drink with her girl pals to get her confidence back and know that she is "safe."

[Anonymous]

Anonymous wrote:

Anonymous wrote:She is now in a gin ad

https://www.cnn.com/2019/12/07/us/peloton-ad-ryan-reynolds-gin-trnd/index.html

I thought this was a run on from the Peloton ad: the husband was such a jerk, she left him, and now has to drink with her girl pals to get her confidence back and know that she is "safe."

It's definitely making fun of the Peloton ad, and is really funny.

[Anonymous]

There was an excellent thread on twitter from a marketing person on why the ad makes us wince. Essentially the ad is written so that the viewer's perspective is the husband's perspective, but it's inconsistent.

First we watch her getting the Peloton (and this is the only time we hear the husband speak), then we watch her making the saddest montage on her iphone about her Peloton journey, but she also looks directly at the camera with pleading eyes when getting on the bike and then at the end she and her husband are looking at the montage on TV and finally she's looking at her husband (us?).
It was a poorly constructed ad.

https://threadreaderapp.com/thread/1202723256408535040.html

All of her work is for us (husband?).

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I’m a liberal woman who is NOT offended by the ad. Heck, I’m even a bit overweight. Here’s my take on the ad: she’s a working mom with a demanding job (just like me) and she and her husband have a high HHI. Her husband knows her friends have Pelotons and she wanted one...even though they have a gym membership and she’s done barre and yoga. But she explained that it would be so much more convenient to have the peloton in the house so she doesn’t need to leave the house and find a sitter since he’s always on work travel or golfing. He obviously doesn’t need the guilt or a fight, so he bought her the peloton. NBD because they can easily afford it.

I think the drama over the ad is ridiculous.

Why must everyone assign malicious intent? Why see evil in everything? Why create issues that don’t exist? So stupid.

I could see her sunken Bambi eyes of a woman with an eating disorder:



I would have preferred if they picked a slightly sturdier looking actress.

Yes! I'm the pp who said I think it has something to do with her look. Her eyes have this pleading "help me" look.

Huh.

I’m guessing they picked her specifically because she has dark features so they could check the diversity box (as opposed to using a blonde hair lady). Point being: there’s simply no way to please everyone.

What I said has nothing to do with her hair or eye color. It's her crazy eyed look

The actress is beautiful. She does have a crazy eyed expression. Her deep eye sockets are probably natural, but she reminded me of Karen Carpenter.


This commercial wasn’t aimed at men; it was aimed at insecure, body conscious women.