What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:

Anonymous wrote:WTAF

No Jesse, it’s not women in the c-suite. It’s what happens when a handful of rootless and parasitic trillion dollar hedge funds own everything.

Jesse Watters is a *colossal* d-bag.

[Anonymous]

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

[Anonymous]

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

Millennials are child bearing age. The aesthetic is named for them as you know. Or by families on road trips, do you mean driving barrel guy to his eye appointment.

[Anonymous]

They also changed the peg game. Before the low scorers were labeled ignoramus, but now it is don't be embarrassed try again.

[Anonymous]

Anonymous wrote:They also changed the peg game. Before the low scorers were labeled ignoramus, but now it is don't be embarrassed try again.

It’s true! And now there’s only 3 categories of results!

https://www.countryliving.com/food-drinks/a65863999/cracker-barrel-changes-peg-game-wording/

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

+1 million

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

Millennials are child bearing age. The aesthetic is named for them as you know. Or by families on road trips, do you mean driving barrel guy to his eye appointment.

Just because a person is of child bearing age with a boyfriend and a dog or cat does not equate to a family with kids pulling into Cracker Barrel.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Seems to me that CB is doing what every chain restaurant is doing - going for a minimalistic aesthetic void of any personality. Not that I enjoyed their aesthetic before, aside from the porch with rocking chairs. But it makes me sad that every restaurant just wants to be a gray box right now.

Anywho, haven’t been there in decades, but if conservatives are PO’d that they scrubbed a redneck mascot from their logo, I will be giving them some business this weekend.

I’m a liberal who doesn’t like the remodel.

We always visited Cracker Barrels on every road trip. It’s nostalgic. It’s tradition. They were always the same. We have decades of memories playing checkers on the front porch and commenting about the farming tools on the walls. It’s how my kids learned how corn is planted.

I won’t see the shadow of our former road trips the next time we visit. My gen Z kids have also expressed disappointment. They appreciated the tradition.

This isn’t about politics to me. It’s about family, tradition, and memory.

+!

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

Millennials are child bearing age. The aesthetic is named for them as you know. Or by families on road trips, do you mean driving barrel guy to his eye appointment.

Just because a person is of child bearing age with a boyfriend and a dog or cat does not equate to a family with kids pulling into Cracker Barrel.

Correct. 39 year old me with elementary age kids who frequently visits national parks is their base. 39 year old SIL with no kids who wouldn't be caught dead vacationing in flyover country is not. But she's the millennial they're trying to attract with this.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

Millennials are child bearing age. The aesthetic is named for them as you know. Or by families on road trips, do you mean driving barrel guy to his eye appointment.

Just because a person is of child bearing age with a boyfriend and a dog or cat does not equate to a family with kids pulling into Cracker Barrel.

Correct. 39 year old me with elementary age kids who frequently visits national parks is their base. 39 year old SIL with no kids who wouldn't be caught dead vacationing in flyover country is not. But she's the millennial they're trying to attract with this.

+1 Exactly

[Anonymous]

Anonymous wrote:

Apparently this is a soft launch/market test for C-Zone.

[Anonymous]

sorry meant CB-Zone

[Anonymous]

Christ, people. I know change is hard but, dang. IT'S a crappy restaurant's logo and there is nothing "woke" about it-before or after.

Get over it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

I’m curious: Who do you think their customer base actually is? And is it likely that this customer base varies with the general locations of the restaurants?

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.

Millennials are child bearing age. The aesthetic is named for them as you know. Or by families on road trips, do you mean driving barrel guy to his eye appointment.

Just because a person is of child bearing age with a boyfriend and a dog or cat does not equate to a family with kids pulling into Cracker Barrel.

Correct. 39 year old me with elementary age kids who frequently visits national parks is their base. 39 year old SIL with no kids who wouldn't be caught dead vacationing in flyover country is not. But she's the millennial they're trying to attract with this.

Fly over millennials have decorated with just as much grey, even if it didn't originate with them. Regardless your business isn't enough or the company wouldn't be in this mess. The market for antiques has been terrible, cluttered wall decor is the same. It's hard to clean. Insects love that stuff. Would you bring any of those things into your home without putting them in a freezer for a week?