What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Uncle Hershel logo returning after the CEO's big OOPS.

They rectified their big mistake.
https://www.cnn.com/2025/08/26/business/cracker-barrel-old-logo

So happy to hear this.

For the love of god, WHY?

Because I liked the old logo? Is that ok with you? JFC.

+1 It has more character. Represents the beloved uncle of the founder and old timey Tennessee country stores which inspired the uniqueness of the Cracker Barrel restaurant chain. There was absolutely no need to change to a bland, boring orange sign that a first grader could have designed.

Styles change. Corporate logos change. I know conservatives hate change but extending that to graphic design is really…something.

Oh, please. Design change? Graphic design? It wasn't even clever or artistic. Just a forgettable, bland orange shape with words on it. Hope no "artist" got paid for it!

Boring is still “graphic design”. You don’t have to like it, but that’s what it is. It’s a logo. It’s speaks volumes about MAGA’s mental fitness and intellect that they so easily fall for this stupid fake culture war. Trump is pedophile and he paid to r@pe children .Pay attention to THAT. Get angry about THAT.

+1 If your culture is this wrapped up in what the billboard for the restaurant you like next to the interstate looks like you REALLY need more things to worry about.

The two of you probably love Ikea furniture and gray walls, and that's fine. Glad you think an orange blob with the words Cracker Barrel is attractive and creative. FWIW, my "culture" isn't wrapped up in any company business-- and that includes Target and Chik fila-- but I think it's ok to have an opinion and express it verbally and by withholding money.

OMG you could not be more wrong. My house is chock full of antiques and estate sale finds and stuff that belonged to my parents and grandparents. I’m the one pointing out way above that people younger than me do NOT like that vibe and the people who do are a smaller and smaller chunk of the market.

And of course it’s fine to have an opinion and express it but you have to admit a huge amount of the Cracker Barrel discourse is about culture and politics and wokeness and other BS. That’s what’s ridiculous. Sometimes a logo is just a logo.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Uncle Hershel logo returning after the CEO's big OOPS.

They rectified their big mistake.
https://www.cnn.com/2025/08/26/business/cracker-barrel-old-logo

So happy to hear this.

For the love of god, WHY?

Because I liked the old logo? Is that ok with you? JFC.

+1 It has more character. Represents the beloved uncle of the founder and old timey Tennessee country stores which inspired the uniqueness of the Cracker Barrel restaurant chain. There was absolutely no need to change to a bland, boring orange sign that a first grader could have designed.

Styles change. Corporate logos change. I know conservatives hate change but extending that to graphic design is really…something.

Oh, please. Design change? Graphic design? It wasn't even clever or artistic. Just a forgettable, bland orange shape with words on it. Hope no "artist" got paid for it!

Boring is still “graphic design”. You don’t have to like it, but that’s what it is. It’s a logo. It’s speaks volumes about MAGA’s mental fitness and intellect that they so easily fall for this stupid fake culture war. Trump is pedophile and he paid to r@pe children .Pay attention to THAT. Get angry about THAT.

+1 If your culture is this wrapped up in what the billboard for the restaurant you like next to the interstate looks like you REALLY need more things to worry about.

The two of you probably love Ikea furniture and gray walls, and that's fine. Glad you think an orange blob with the words Cracker Barrel is attractive and creative. FWIW, my "culture" isn't wrapped up in any company business-- and that includes Target and Chik fila-- but I think it's ok to have an opinion and express it verbally and by withholding money.

OMG you could not be more wrong. My house is chock full of antiques and estate sale finds and stuff that belonged to my parents and grandparents. I’m the one pointing out way above that people younger than me do NOT like that vibe and the people who do are a smaller and smaller chunk of the market.

And of course it’s fine to have an opinion and express it but you have to admit a huge amount of the Cracker Barrel discourse is about culture and politics and wokeness and other BS. That’s what’s ridiculous. Sometimes a logo is just a logo.

PP here. Glad you love antiques and your parents' and grandparents' things. I'm the same! I agree with all you said about what's ridiculous politically, etc. I just think the new logo is vanilla and ugly and that some updating was appropriate but that they went too far from their old time Tennessee country atnisphere.

[Anonymous]

The fact that this happened on Trump's watch proves to me that this wasn't about "woke" or "DEI" or any of the other crap that some on the right are yammering about.

That's never what it was about in the first place. It was about the minimalising, the corporate enshittification of everything that many companies are engaging in. Many other food chains went minimalistic with their logos, branding and decor starting about a decade or more ago.

But everyone has since decided it was horrible and most companies dialed it back. Cracker Barrel for some stupid reason came in to that party 10 years late after everyone was already in full on hate mode for that kind of minimalism.

It's that simple. Not politics, just dumb corporate enshittification.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They removed the white guy and simply went with letters.

h

Wait what white guy? There was an old white guy in the logo?!?

The food sucks but I do like the general store in the front of the restaurant. Get rid of the old white gut that I never even noticed but not the old times country store in the front.

Relative to the other offerings in places where you can find Cracker Barrel, the food is solid. It has grilled fish and meat options and veggie and fruit options. This might seem basic, but when the other options in town are a fried chicken joint, a Pizza Hut, and a gas station, it's a relief to find a Cracker Barrel. People who trash it are generally comparing it to restaurants in cities, and that isn't a fair comparison. Cracker Barrel needs to appeal to rural people with a hearty diet in addition to travelers who are looking for something more nutritious than Chick fil A. For what it is and the niche it fills, they do a good job.

Totally agree. It's a road trip staple for our family.

[Anonymous]

Anonymous wrote:

Anonymous wrote:the food is terrible but MAGA thinks it is fine dining.

Exactly. Liberals are rich and sophisticated with a more refined palate. It's important to emphasize this, so that people will find the democratic party aspirational and elite.

100%

[Anonymous]

Anonymous wrote:Apparently they reverted back to the old logo after Trump told them to admit defeat. I'm all for MAGA eating there. They can't stand change or diversity, so they don't deserve to eat at Chinese or Thai or Mexican places. Enjoy your greasy overpriced eggs at Cracker Barrel where you belong.

You poor soul. Apparently it's beyond your comprehension that one can eat at and enjoy a wide variety of places, to include all of the ones you listed. But you left out Vietnamese and Cuban, among others. Sorry you have such anger issues.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They removed the white guy and simply went with letters.

h

Wait what white guy? There was an old white guy in the logo?!?

The food sucks but I do like the general store in the front of the restaurant. Get rid of the old white gut that I never even noticed but not the old times country store in the front.

Relative to the other offerings in places where you can find Cracker Barrel, the food is solid. It has grilled fish and meat options and veggie and fruit options. This might seem basic, but when the other options in town are a fried chicken joint, a Pizza Hut, and a gas station, it's a relief to find a Cracker Barrel. People who trash it are generally comparing it to restaurants in cities, and that isn't a fair comparison. Cracker Barrel needs to appeal to rural people with a hearty diet in addition to travelers who are looking for something more nutritious than Chick fil A. For what it is and the niche it fills, they do a good job.

Totally agree. It's a road trip staple for our family.

+1

[Anonymous]

Anonymous wrote:No different than the Aunt Jemima or Land-o-Lakes, or (pick your latest lib woke travesty).

Yep. I find this hilarious considering the long, LONG list of brands Democrats have boycotted, often because they simply didn't like the logo/mascot. These people are nothing if not complete hypocrites.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Uncle Hershel logo returning after the CEO's big OOPS.

They rectified their big mistake.
https://www.cnn.com/2025/08/26/business/cracker-barrel-old-logo

So happy to hear this.

For the love of god, WHY?

Because I liked the old logo? Is that ok with you? JFC.

+1 It has more character. Represents the beloved uncle of the founder and old timey Tennessee country stores which inspired the uniqueness of the Cracker Barrel restaurant chain. There was absolutely no need to change to a bland, boring orange sign that a first grader could have designed.

Styles change. Corporate logos change. I know conservatives hate change but extending that to graphic design is really…something.

Oh, please. Design change? Graphic design? It wasn't even clever or artistic. Just a forgettable, bland orange shape with words on it. Hope no "artist" got paid for it!

Boring is still “graphic design”. You don’t have to like it, but that’s what it is. It’s a logo. It’s speaks volumes about MAGA’s mental fitness and intellect that they so easily fall for this stupid fake culture war. Trump is pedophile and he paid to r@pe children .Pay attention to THAT. Get angry about THAT.

+1 If your culture is this wrapped up in what the billboard for the restaurant you like next to the interstate looks like you REALLY need more things to worry about.

The two of you probably love Ikea furniture and gray walls, and that's fine. Glad you think an orange blob with the words Cracker Barrel is attractive and creative. FWIW, my "culture" isn't wrapped up in any company business-- and that includes Target and Chik fila-- but I think it's ok to have an opinion and express it verbally and by withholding money.

OMG you could not be more wrong. My house is chock full of antiques and estate sale finds and stuff that belonged to my parents and grandparents. I’m the one pointing out way above that people younger than me do NOT like that vibe and the people who do are a smaller and smaller chunk of the market.

And of course it’s fine to have an opinion and express it but you have to admit a huge amount of the Cracker Barrel discourse is about culture and politics and wokeness and other BS. That’s what’s ridiculous. Sometimes a logo is just a logo.

DP. So you said the same thing about the Aunt Jemima and Land o'Lakes logos?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Uncle Hershel logo returning after the CEO's big OOPS.

They rectified their big mistake.
https://www.cnn.com/2025/08/26/business/cracker-barrel-old-logo

So happy to hear this.

For the love of god, WHY?

Because I liked the old logo? Is that ok with you? JFC.

+1 It has more character. Represents the beloved uncle of the founder and old timey Tennessee country stores which inspired the uniqueness of the Cracker Barrel restaurant chain. There was absolutely no need to change to a bland, boring orange sign that a first grader could have designed.

Styles change. Corporate logos change. I know conservatives hate change but extending that to graphic design is really…something.

Oh, please. Design change? Graphic design? It wasn't even clever or artistic. Just a forgettable, bland orange shape with words on it. Hope no "artist" got paid for it!

Boring is still “graphic design”. You don’t have to like it, but that’s what it is. It’s a logo. It’s speaks volumes about MAGA’s mental fitness and intellect that they so easily fall for this stupid fake culture war. Trump is pedophile and he paid to r@pe children .Pay attention to THAT. Get angry about THAT.

+1 If your culture is this wrapped up in what the billboard for the restaurant you like next to the interstate looks like you REALLY need more things to worry about.

The two of you probably love Ikea furniture and gray walls, and that's fine. Glad you think an orange blob with the words Cracker Barrel is attractive and creative. FWIW, my "culture" isn't wrapped up in any company business-- and that includes Target and Chik fila-- but I think it's ok to have an opinion and express it verbally and by withholding money.

OMG you could not be more wrong. My house is chock full of antiques and estate sale finds and stuff that belonged to my parents and grandparents. I’m the one pointing out way above that people younger than me do NOT like that vibe and the people who do are a smaller and smaller chunk of the market.

And of course it’s fine to have an opinion and express it but you have to admit a huge amount of the Cracker Barrel discourse is about culture and politics and wokeness and other BS. That’s what’s ridiculous. Sometimes a logo is just a logo.

PP here. Glad you love antiques and your parents' and grandparents' things. I'm the same! I agree with all you said about what's ridiculous politically, etc. I just think the new logo is vanilla and ugly and that some updating was appropriate but that they went too far from their old time Tennessee country atnisphere.

Cracker barrel is vanilla and plain so is the CEO and likewise the logo redesign. It all fits.

[Anonymous]

Cracker Barrel was old when it started in 1969, with vibes from 50 years earlier.