What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:sorry meant CB-Zone

CB-Zone sounds like it’s meant to appeal to truckers, although most millenials probably haven’t ever heard of CB radios. Are they even still used by truckers?

10-4 Good Buddy, over and out

[Anonymous]

Anonymous wrote:Christ, people. I know change is hard but, dang. IT'S a crappy restaurant's logo and there is nothing "woke" about it-before or after.

Get over it.

Well, then. Enjoy your meals there. I bet their CEO never eats there. She's clueless.

[Anonymous]

Anonymous wrote:

Anonymous wrote:sorry meant CB-Zone

CB-Zone sounds like it’s meant to appeal to truckers, although most millenials probably haven’t ever heard of CB radios. Are they even still used by truckers?

10-4 Good Buddy, over and out

Of the two new names under consideration, "CB's Place" may be a better option than CB-Zone, especially now that they dropped the pride flag from the letter P.

[Anonymous]

I just read the CEO only makes $1M per year. If they want to cheap out on exec pay, they will get bargain basement results.

That said, I'm conservative and truly do not understand what is "woke" about the rebrand.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Can someone explain to me the party that never cancels anything wants to cancel Cracker Barrel why?
because of the design? I don't understand it. I thought they never got offended.

DISTRACTION FROM EPSTEIN FILES!

Exactly. Why are these MAGAS aggrieved about every little thing?

[Anonymous]

Anonymous wrote:I thought this was the new conservative approach, scrubbing people out of history and logos and removing words like “black” and “female” from DoD websites so we can pretend that everyone has an equal shake and all the “isms” are solved. Now suddenly when the old white guy is erased, it’s a problem?

Bingo! They want everyone erased but the old white cracker.

[Anonymous]

Anonymous wrote:I just read the CEO only makes $1M per year. If they want to cheap out on exec pay, they will get bargain basement results.

That said, I'm conservative and truly do not understand what is "woke" about the rebrand.

It's not woke, but I do think utterly boring and bland.

[Anonymous]

Cracker Barrel (CBRL):
1. BlackRock: 3.23M (14.52%)
2. GMT Capital: 2.83M (12.73%)
3. Vanguard: 2.57M (11.56%)

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just read the CEO only makes $1M per year. If they want to cheap out on exec pay, they will get bargain basement results.

That said, I'm conservative and truly do not understand what is "woke" about the rebrand.

It's not woke, but I do think utterly boring and bland.

+1. And stripped of its Tennessee, old-timey country feel--its roots--in exchange for a generic look that the CEO breezily promotes in her interviews.

[Anonymous]

Not really concerned about what a business chooses to do. I personally am waiting for the Government run feeding stations so all might eat

[Anonymous]

Anonymous wrote:I just read the CEO only makes $1M per year. If they want to cheap out on exec pay, they will get bargain basement results.

That said, I'm conservative and truly do not understand what is "woke" about the rebrand.

Plenty of us would do the job for a million donate a year, and much better than she is. They should have started by picking someone who actually understood (and was a customer of) the brand, not just blindly picking someone because they help to achieve some DEI goal.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

These companies are run by people who do not use the product and loathe the people who do. They are brainstorming about how to make the brand attractive to the type of people they would socialize with. If they destroy the brand in the process, oh well...there's always a golden parachute and a new C-suite job handed to them on a platter.

100% this.

They’d be better off just creating a different company.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Go woke, go broke. Sometimes it really is that simple. Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.

These companies are run by people who do not use the product and loathe the people who do. They are brainstorming about how to make the brand attractive to the type of people they would socialize with. If they destroy the brand in the process, oh well...there's always a golden parachute and a new C-suite job handed to them on a platter.

100% this.

They’d be better off just creating a different company.

+1

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just read the CEO only makes $1M per year. If they want to cheap out on exec pay, they will get bargain basement results.

That said, I'm conservative and truly do not understand what is "woke" about the rebrand.

Plenty of us would do the job for a million donate a year, and much better than she is. They should have started by picking someone who actually understood (and was a customer of) the brand, not just blindly picking someone because they help to achieve some DEI goal.

Her whole attitude reeks of condescension for those who frequent Cracker Barrel.

[Anonymous]

Cracker Barrel has a popup “activation” in the Meatpacking District of NYC.

https://www.instagram.com/reel/DNwRcExwu7L

You can’t make this sh#t up! Lolololol