What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Cracker Barrel CEO told Bud Light to hold her beer.

Black Rock controls about 16% of Cracker Barrel stock, and installed a new CEO that’s down with BR’s agenda of destroying anything seen as traditional Americana - like Cracker Barrel.

So the new CEO took the old white country store clerk character off the logo - to subtly communicate to the Cracker Barrel customer demographic (who tends to resemble the guy on the logo) that “we got rid of him and we’re getting rid of you next, because even though you spend money in our restaurants, we don’t like you and wish you weren’t here”.


And not surprisingly, their stock is off 12% now.


So weird, right? You attack your customers, and they have gall to get upset about it!

honestly, if CB's main demographic was old timey white southern shop owners, it seems like a dead-end market.

Honestly, if your take from that is the CB main demographic is that literal, you probably aren’t equipped for this discussion.

well the lady earlier said that people were mad because the removal of the old timey white shopkeeper felt like the store was trying to erase them... putting aside the fact that Cracker Barrell can't erase people, because it's a restaurant not, you know, a human eraser, the lady saying that seemed to be implying that these people identified as old timey white shopkeepers. And that doesn't seem realistic to me.

[Anonymous]

If you go to a restaurant for the logo, you're doing it wrong.

[Anonymous]

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Could you please explain what “slavery decor” is?

Because I’m imagining nooses, chains, an auction block, whips, etc….. and I’ve never seen any of that at a Cracker Barrel.


So, a little help?

It’s just very old timey “redneck” design. Like the type of house you would turn the corner and see a confederate flag. To be clear, it’s just a dark humored joke not to be taking seriously. Whenever I go, I see old Black and White people more than anyone else, it’s not that that deep, but it looks like Cracker Barrel made it so.

[Anonymous]

This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Could you please explain what “slavery decor” is?

Because I’m imagining nooses, chains, an auction block, whips, etc….. and I’ve never seen any of that at a Cracker Barrel.


So, a little help?

It’s just very old timey “redneck” design. Like the type of house you would turn the corner and see a confederate flag. To be clear, it’s just a dark humored joke not to be taking seriously. Whenever I go, I see old Black and White people more than anyone else, it’s not that that deep, but it looks like Cracker Barrel made it so.

Or, they wanted a logo that didn't specifically cater to a demographic that is dying of diabetes?

Why do you assume this is about wokeness and not targeting younger demographics who associate the restaurant with elderly people with heart disease?

For the record, I'm liberal and a huge fan of the food and I never think twice about the decor or feel liek it does or doesn't represent me.

[Anonymous]

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

Actually, I'm willing to bet they just thought "time for a redesign like we do with every other logo and let's make a nice one that's easier to reproduce on merch but still has the same feeling/color scheme" and they didn't take into consideration that a bunch of weirdos find the pixellated representation of a stereotype that hasn't existed in 100 years, appearing on a fast food chain logo part of their cultural heritage.

How sad of a person do you have to be to feel like your cultural identity is being erased when a place that sells high calorie pancakes near highway exits changes their logo?

[Anonymous]

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

[Anonymous]

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Could you please explain what “slavery decor” is?

Because I’m imagining nooses, chains, an auction block, whips, etc….. and I’ve never seen any of that at a Cracker Barrel.


So, a little help?

Rocking chairs on the front porch.

I get the joke, but it's not to be taken literally. It's more Southern hardscrabble farmer -- calico and ruffles -- rather than plantation fancy.

[Anonymous]

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

Literally nobody looks like that guy, and if you do look like that guy you're some kind of southern museum cosplay actor, or about to drop dead from extreme old age.

[Anonymous]

It's not the logo, but the inside decor and menu have changed.

[Anonymous]

Anonymous wrote:It's not the logo, but the inside decor and menu have changed.

i dunno, ij ust looked it up and it's still all grits, fried meat and eggs.

[Anonymous]

Anonymous wrote:It's not the logo, but the inside decor and menu have changed.

Probably trying to compete with First Watch even though their vibes are totally different. Cracker Barrel is a strictly breakfast only place in my family.

[Anonymous]

When I first heard that Cracker Barrel was making a change, I thought that they might be changing their name. To many "Cracker" can be seen as a racial slur.

The "new" logo looks pretty much the same to me. If nobody had told me that it had changed, I probably would never have noticed.

[Anonymous]

This pales in comparison of removing my beloved Aunt Jemima from my favorite brand of pancakes.

Crackhead Barrel CEO: it wasn’t broke! you did not have to try and “fix” it.

Millions loved that old man by the barrel, just as millions loved Aunt Jemima.

The CEO learned very little in college, probably slept through the class about brand name affection snd recognition.

[Anonymous]

Anonymous wrote:When I first heard that Cracker Barrel was making a change, I thought that they might be changing their name. To many "Cracker" can be seen as a racial slur.

The "new" logo looks pretty much the same to me. If nobody had told me that it had changed, I probably would never have noticed.

That's what I think is funny -- the name needs the visual of the soda cracker barrel! The name by itself evokes the looney bin.

I bet they start shifting to CB or the Barrel or something over time.