What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

No they don't. They look like fat people.

[Anonymous]

You know how to boost restaurant sales? Make good food and have great service. I used to go all the time after church but the food quality dropped off. Making it look like a Chip and Joanna suburban “farm” house does not persuade me.

[Anonymous]

Why does it have to be DEI? Maybe they want to attract younger people b/c their customer base is dying.

[Anonymous]

Anonymous wrote:

Anonymous wrote:When I first heard that Cracker Barrel was making a change, I thought that they might be changing their name. To many "Cracker" can be seen as a racial slur.

The "new" logo looks pretty much the same to me. If nobody had told me that it had changed, I probably would never have noticed.

That's what I think is funny -- the name needs the visual of the soda cracker barrel! The name by itself evokes the looney bin.

I bet they start shifting to CB or the Barrel or something over time.

I think the visual isn’t the explanation you’d like it to be. Most people, especially younger folks, don’t know soda crackers were in barrels. They see a cracker and a barrel on that sign though, but not necessarily soda crackers.

[Anonymous]

Anonymous wrote:Why does it have to be DEI? Maybe they want to attract younger people b/c their customer base is dying.

Low priced Fast food and chain restaurants are kind of on the Downspin right now.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:When I first heard that Cracker Barrel was making a change, I thought that they might be changing their name. To many "Cracker" can be seen as a racial slur.

The "new" logo looks pretty much the same to me. If nobody had told me that it had changed, I probably would never have noticed.

That's what I think is funny -- the name needs the visual of the soda cracker barrel! The name by itself evokes the looney bin.

I bet they start shifting to CB or the Barrel or something over time.

I think the visual isn’t the explanation you’d like it to be. Most people, especially younger folks, don’t know soda crackers were in barrels. They see a cracker and a barrel on that sign though, but not necessarily soda crackers.

I get that. There are better ways to look at it, though. But as said above, the name seems more problematic than the logo.

[Anonymous]

I wonder if it had to do, in part, with the rant the other day by those two middle aged podcasts hosts? Can’t recall their names, but she said MAGA can no longer get Mexican, or Thai, or Chinese food, etc if they want ICE to remove everyone but white people, which means they can’t enjoy multicultural food. So, she said never wants to see them out again and they’ll just have to eat at Cracker Barrel. It’s on Joy Ann Reid’s IG since she reposted it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:When I first heard that Cracker Barrel was making a change, I thought that they might be changing their name. To many "Cracker" can be seen as a racial slur.

The "new" logo looks pretty much the same to me. If nobody had told me that it had changed, I probably would never have noticed.

That's what I think is funny -- the name needs the visual of the soda cracker barrel! The name by itself evokes the looney bin.

I bet they start shifting to CB or the Barrel or something over time.

I think the visual isn’t the explanation you’d like it to be. Most people, especially younger folks, don’t know soda crackers were in barrels. They see a cracker and a barrel on that sign though, but not necessarily soda crackers.

Well done!

[Anonymous]

Anonymous wrote:I wonder if it had to do, in part, with the rant the other day by those two middle aged podcasts hosts? Can’t recall their names, but she said MAGA can no longer get Mexican, or Thai, or Chinese food, etc if they want ICE to remove everyone but white people, which means they can’t enjoy multicultural food. So, she said never wants to see them out again and they’ll just have to eat at Cracker Barrel. It’s on Joy Ann Reid’s IG since she reposted it.

These renovations and logo changes had to have been in the works for months, that’s not possible

[Anonymous]

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

The timing of this change is very surprising.

[Anonymous]

My personal views aside, I find it really strange that so many CEOs don’t understand their market.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

Literally nobody looks like that guy, and if you do look like that guy you're some kind of southern museum cosplay actor, or about to drop dead from extreme old age.

My FIL looks pretty much exactly like that. So does every other old guy in Indian Mound, SC. White, black, they all look like that guy.


You should get out more. The DC bubble is making you look uninformed.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

The timing of this change is very surprising.

Not really. BR got their agent into the corner office at CB as soon as they could.

[Anonymous]

Their entire market is old small town grandparents with simple dietary habits. The boomers are a dying breed and small towns are in population decline. They probably felt they had to shift.

[Anonymous]

Anonymous wrote:

What a shame.
Such a shame.
Can you believe it?
They got ridda the guy with the chair.

They cancelled him.
It's called a cancelling.