Reply to What going on with Cracker Barrel ?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Go woke, go broke. Sometimes it really is that simple.  Another example of how to alienate your customer base, without having a new target customer base.

They should start giving out annual “Bud Light” awards to companies that have large marketing blunders like this.  [/quote]

I’m curious: Who do you think their customer base actually is?  And is it likely that this customer base varies with the general locations of the restaurants?[/quote]

Their customer base is families on road trips. All their restaurants are located next to expressways for this reason. It's supposed to be a little bit of a treat.
A millennial gray, streamlined restaurant that puts you in mind of a corporate cafeteria isn't going to make people pull over and lose an hour of travel time. They'll just get fast food.[/quote]

Millennials are child bearing age. The aesthetic is named for them as you know. Or by families on road trips, do you mean driving barrel guy to his eye appointment.[/quote]

Just because a person is of child bearing age with a boyfriend and a dog or cat does not equate to a family with kids pulling into Cracker Barrel.[/quote]

Correct. 39 year old me with elementary age kids who frequently visits national parks is their base. 39 year old SIL with no kids who wouldn't be caught dead vacationing in flyover country is not. But she's the millennial they're trying to attract with this. [/quote]

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