What going on with Cracker Barrel ?

[Anonymous]

Can someone explain to me the party that never cancels anything wants to cancel Cracker Barrel why?
because of the design? I don't understand it. I thought they never got offended.

[Anonymous]

What?

[Anonymous]

I cancelled Cracker Barrel decades ago. Too much salt and the food always gave me a headache.

[Anonymous]

Yeah, I really cant' follow conservative thinking. Cracker barrel has always seemed fine to me. Now they're really mad at it?

[Anonymous]

They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

[Anonymous]

Cracker Barrel CEO told Bud Light to hold her beer.

Black Rock controls about 16% of Cracker Barrel stock, and installed a new CEO that’s down with BR’s agenda of destroying anything seen as traditional Americana - like Cracker Barrel.

So the new CEO took the old white country store clerk character off the logo - to subtly communicate to the Cracker Barrel customer demographic (who tends to resemble the guy on the logo) that “we got rid of him and we’re getting rid of you next, because even though you spend money in our restaurants, we don’t like you and wish you weren’t here”.


And not surprisingly, their stock is off 12% now.


So weird, right? You attack your customers, and they have gall to get upset about it!

[Anonymous]

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

https://www.foxnews.com/media/cracker-barrels-new-text-only-logo-how-you-destroy-brand-critics-claim.amp

The Fox News take.

[Anonymous]

Anonymous wrote:Cracker Barrel CEO told Bud Light to hold her beer.

Black Rock controls about 16% of Cracker Barrel stock, and installed a new CEO that’s down with BR’s agenda of destroying anything seen as traditional Americana - like Cracker Barrel.

So the new CEO took the old white country store clerk character off the logo - to subtly communicate to the Cracker Barrel customer demographic (who tends to resemble the guy on the logo) that “we got rid of him and we’re getting rid of you next, because even though you spend money in our restaurants, we don’t like you and wish you weren’t here”.


And not surprisingly, their stock is off 12% now.


So weird, right? You attack your customers, and they have gall to get upset about it!

honestly, if CB's main demographic was old timey white southern shop owners, it seems like a dead-end market.

[Anonymous]

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Could you please explain what “slavery decor” is?

Because I’m imagining nooses, chains, an auction block, whips, etc….. and I’ve never seen any of that at a Cracker Barrel.


So, a little help?

[Anonymous]

Anonymous wrote:

Anonymous wrote:Cracker Barrel CEO told Bud Light to hold her beer.

Black Rock controls about 16% of Cracker Barrel stock, and installed a new CEO that’s down with BR’s agenda of destroying anything seen as traditional Americana - like Cracker Barrel.

So the new CEO took the old white country store clerk character off the logo - to subtly communicate to the Cracker Barrel customer demographic (who tends to resemble the guy on the logo) that “we got rid of him and we’re getting rid of you next, because even though you spend money in our restaurants, we don’t like you and wish you weren’t here”.


And not surprisingly, their stock is off 12% now.


So weird, right? You attack your customers, and they have gall to get upset about it!

honestly, if CB's main demographic was old timey white southern shop owners, it seems like a dead-end market.

Yeah, I mean who wants to have a customer base of 50,000,000 people? What could they possibly be thinking? Clearly they didn’t go to an Ivy.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Cracker Barrel CEO told Bud Light to hold her beer.

Black Rock controls about 16% of Cracker Barrel stock, and installed a new CEO that’s down with BR’s agenda of destroying anything seen as traditional Americana - like Cracker Barrel.

So the new CEO took the old white country store clerk character off the logo - to subtly communicate to the Cracker Barrel customer demographic (who tends to resemble the guy on the logo) that “we got rid of him and we’re getting rid of you next, because even though you spend money in our restaurants, we don’t like you and wish you weren’t here”.


And not surprisingly, their stock is off 12% now.


So weird, right? You attack your customers, and they have gall to get upset about it!

honestly, if CB's main demographic was old timey white southern shop owners, it seems like a dead-end market.

Yeah, I mean who wants to have a customer base of 50,000,000 people? What could they possibly be thinking? Clearly they didn’t go to an Ivy.

There are 50m elderly white southern shopkeepers?

I'm not a statistician, but that seems... unlikely?

[Anonymous]

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Could you please explain what “slavery decor” is?

Because I’m imagining nooses, chains, an auction block, whips, etc….. and I’ve never seen any of that at a Cracker Barrel.


So, a little help?

If you don't understand, then you don't need to be part of the conversation.

[Anonymous]

They removed the white guy and simply went with letters.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Cracker Barrel CEO told Bud Light to hold her beer.

Black Rock controls about 16% of Cracker Barrel stock, and installed a new CEO that’s down with BR’s agenda of destroying anything seen as traditional Americana - like Cracker Barrel.

So the new CEO took the old white country store clerk character off the logo - to subtly communicate to the Cracker Barrel customer demographic (who tends to resemble the guy on the logo) that “we got rid of him and we’re getting rid of you next, because even though you spend money in our restaurants, we don’t like you and wish you weren’t here”.


And not surprisingly, their stock is off 12% now.


So weird, right? You attack your customers, and they have gall to get upset about it!

honestly, if CB's main demographic was old timey white southern shop owners, it seems like a dead-end market.

Honestly, if your take from that is the CB main demographic is that literal, you probably aren’t equipped for this discussion.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Could you please explain what “slavery decor” is?

Because I’m imagining nooses, chains, an auction block, whips, etc….. and I’ve never seen any of that at a Cracker Barrel.


So, a little help?

If you don't understand, then you don't need to be part of the conversation.

So in other words, you don’t know what it means either, but heard it once on All Things Considered, and filed it away.


Got it.