Gillette ad on toxic masculinity... have you seen it?
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Anonymous
Um, a tiny minority of men? Statistics on rape, murder, sexual assault, and pedophilia suggest that many, many, MANY men are doing this crap. Obviously a lot of people are (unintentionally) raising their sons to be criminals. |
Anonymous
They used stereotypical situations men find themselves in - BBQing, watching sports, etc. Would you suggest they have the men in the commercial in an empty, windowless room? The message is simple - the whole "boys will be boys" that we all thought was fine turned out not to be fine. Gillette is trying to demonstrate that your children are watching you, and we can show them every day how to be better. This doesn't mean that YOU are bad. It takes time for a society to learn social lessons. Think about our great grandparents and grandparents, and their views on race. It doesn't change overnight. But if they had just sat back and said "well you're just insulting and criticizing us, so I'm not listening", where would we be? This is insane. They are not insulting you, they are trying to point out that things we believed to be harmless were not. You are specifically looking for things to criticize because hey, who wants to admit that they've been wrong? And I don't believe that this behavior is something that only men did, and just as many women are guilty of that mindset. But this is a company whose slogan is "the best a man can get" so guess what, their commercial is about you, man who has the ability to grow facial hair. You don't often see men in tampon commercials, do you? |
Anonymous
I'm listing what happens to be on in the mornings and the evenings. I did forget thomas but once again, anthropormorphized. Isn't DJ Jazzy Jeff a character on the Fresh Prince of Bell Air? Are you posting from 1998? |
Anonymous
If Gillette wanted to do something meaningful they could stop with the pink tax instead of just signalling with an ad like this. But not charging women more money for personal supplies would actually hit their bottom line. Virtue signaling is so much cheaper. |
Anonymous
This ad has nothing to do with feminism. Why do people keep bringing feminism into this? It is a totally unrelated topic. I mean I see how it is adjacent but this ad is not trying to say something feminist. So how they treat women generally is fairly irrelevant. |
Anonymous
You're really giving online trolls a lot of power if you think they were the reason a mediocre re-boot tanked at the box office. Surely you can think of other reasons? |
Anonymous
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I've got the cheaper and easier way - Dollar Shave Club - don't have to worry about overpriced razors, and now don't have to put up with their virtue signaling.
https://www.dollarshaveclub.com/get-started/plan/shave?minimal;utm_source |
Anonymous
| It’s just not a very welll done ad, from an artistic standpoint. Very derivative in some places. The only interesting, self referential part was the breaking if the screen where the 1990s - era (1980s - era) woman in the old Gillette ad was kissing the freshly shaven dude on the cheek. She looked hot. |
Anonymous
I mean this is a demonstrated effect. See the 538 article. The movie got a 75% on Rotten Tomatoes but no one talked about the movie, they talked about the fanboy response. Was that movie the best movie of all time? Of course not. But yes I do think that online male downvoting of female products makes them less successful when there is a campaign behind it. And I think that because it has happened. I'm not butthurt about it, I'm just saying it is a thing that happens and so people should not take things like downvotes on youtube as gospel. |
Anonymous
| Can't fight Mother Nature. She wins in the end. Sorry. |
Anonymous
+1. Their $9/ month "executive" plan has great reviews. Once my old gillete blades are done, will give it a try. |
Anonymous
This is funny. We men who don't care about BBQs or sports ... don't exist? There's a million ways to transmit "don't be a jerk" without stereotyping and patronizing half of the population. |
Anonymous
Perhaps it had an impact but then you'd have to blame the media as willing enablers who gave coverage to the trolls and amplified their voice all because it generated clicks. I wouldn't take the ratio of downvotes to upvotes as gospel but I wouldn't be dismissive of it either. Forbes estimated there is a 10:1 ration of negative to positive comments which should at the very least tell us about the strength of the negative emotions amongst viewers. |
Anonymous
I didn't bring feminism into it. I brought "meaningful" into it. Gillette could take a stand for equality and moving towards the world we'd all like to have by doing away with the pink tax. They could even do both - have the ad, suggesting that men can do better, and then do better themselves as well. But no. Instead they're choosing to virtue signal. Just signal, no action. |
Anonymous
What did Forbes say about Nike and Colin Kaepernick? I just don't understand. It says something about you not about Gillette if the message of, 'don't be an ahole and you know what, maybe try to take a step further and try to stop other people from being aholes too, and try to set an example of being the kind of person who doesn't sit on the sidelines when you see someone doing something mean' strikes such a visceral nerve. |