Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Same here. I'm not a big BBQ or sports guy, but if I were, I'd be like why does Gillete hate us.

They used stereotypical situations men find themselves in - BBQing, watching sports, etc. Would you suggest they have the men in the commercial in an empty, windowless room?

The message is simple - the whole "boys will be boys" that we all thought was fine turned out not to be fine. Gillette is trying to demonstrate that your children are watching you, and we can show them every day how to be better. This doesn't mean that YOU are bad. It takes time for a society to learn social lessons. Think about our great grandparents and grandparents, and their views on race. It doesn't change overnight. But if they had just sat back and said "well you're just insulting and criticizing us, so I'm not listening", where would we be? This is insane. They are not insulting you, they are trying to point out that things we believed to be harmless were not. You are specifically looking for things to criticize because hey, who wants to admit that they've been wrong? And I don't believe that this behavior is something that only men did, and just as many women are guilty of that mindset. But this is a company whose slogan is "the best a man can get" so guess what, their commercial is about you, man who has the ability to grow facial hair. You don't often see men in tampon commercials, do you?

This is funny.

We men who don't care about BBQs or sports ... don't exist?

There's a million ways to transmit "don't be a jerk" without stereotyping and patronizing half of the population.

There's also a guy walking down the street with a child. A kid being bullied. A group of young guys watching tv. A bunch of dudes sitting around a conference table in a meeting. There's a guy at a pool party watching a girl get harassed and another guy watching some dude eyeball a girl on the street. There's a father talking to his daughter. There are a bunch of randomly ethnic male faces just watching all this go down. Can you not even identify with a generic face of your ethnicity? The bbq and sports take up like a second. Are you saying bbq and sports loving guys shouldn't have been represented in the commercial about dudes.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Same here. I'm not a big BBQ or sports guy, but if I were, I'd be like why does Gillete hate us.

They used stereotypical situations men find themselves in - BBQing, watching sports, etc. Would you suggest they have the men in the commercial in an empty, windowless room?

The message is simple - the whole "boys will be boys" that we all thought was fine turned out not to be fine. Gillette is trying to demonstrate that your children are watching you, and we can show them every day how to be better. This doesn't mean that YOU are bad. It takes time for a society to learn social lessons. Think about our great grandparents and grandparents, and their views on race. It doesn't change overnight. But if they had just sat back and said "well you're just insulting and criticizing us, so I'm not listening", where would we be? This is insane. They are not insulting you, they are trying to point out that things we believed to be harmless were not. You are specifically looking for things to criticize because hey, who wants to admit that they've been wrong? And I don't believe that this behavior is something that only men did, and just as many women are guilty of that mindset. But this is a company whose slogan is "the best a man can get" so guess what, their commercial is about you, man who has the ability to grow facial hair. You don't often see men in tampon commercials, do you?

This is funny.

We men who don't care about BBQs or sports ... don't exist?

There's a million ways to transmit "don't be a jerk" without stereotyping and patronizing half of the population.

There's also a guy walking down the street with a child. A kid being bullied. A group of young guys watching tv. A bunch of dudes sitting around a conference table in a meeting. There's a guy at a pool party watching a girl get harassed and another guy watching some dude eyeball a girl on the street. There's a father talking to his daughter. There are a bunch of randomly ethnic male faces just watching all this go down. Can you not even identify with a generic face of your ethnicity? The bbq and sports take up like a second. Are you saying bbq and sports loving guys shouldn't have been represented in the commercial about dudes.

Oh, come on. The main themes were sports and BBQs, including that long line of BBQ dudes next to a wall apparently waiting for Gillette's firing squad.

It's all stereotype and it's all negative.

Except, of course, if you buy overpriced Gillette

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Same here. I'm not a big BBQ or sports guy, but if I were, I'd be like why does Gillete hate us.

They used stereotypical situations men find themselves in - BBQing, watching sports, etc. Would you suggest they have the men in the commercial in an empty, windowless room?

The message is simple - the whole "boys will be boys" that we all thought was fine turned out not to be fine. Gillette is trying to demonstrate that your children are watching you, and we can show them every day how to be better. This doesn't mean that YOU are bad. It takes time for a society to learn social lessons. Think about our great grandparents and grandparents, and their views on race. It doesn't change overnight. But if they had just sat back and said "well you're just insulting and criticizing us, so I'm not listening", where would we be? This is insane. They are not insulting you, they are trying to point out that things we believed to be harmless were not. You are specifically looking for things to criticize because hey, who wants to admit that they've been wrong? And I don't believe that this behavior is something that only men did, and just as many women are guilty of that mindset. But this is a company whose slogan is "the best a man can get" so guess what, their commercial is about you, man who has the ability to grow facial hair. You don't often see men in tampon commercials, do you?

This is funny.

We men who don't care about BBQs or sports ... don't exist?

There's a million ways to transmit "don't be a jerk" without stereotyping and patronizing half of the population.

There's also a guy walking down the street with a child. A kid being bullied. A group of young guys watching tv. A bunch of dudes sitting around a conference table in a meeting. There's a guy at a pool party watching a girl get harassed and another guy watching some dude eyeball a girl on the street. There's a father talking to his daughter. There are a bunch of randomly ethnic male faces just watching all this go down. Can you not even identify with a generic face of your ethnicity? The bbq and sports take up like a second. Are you saying bbq and sports loving guys shouldn't have been represented in the commercial about dudes.

Oh, come on. The main themes were sports and BBQs, including that long line of BBQ dudes next to a wall apparently waiting for Gillette's firing squad.

It's all stereotype and it's all negative.

Except, of course, if you buy overpriced Gillette

Thanks for the emoji, I almost took you seriously.

Trolls gonna troll.

[Anonymous]

Gillette got people talking about them, so I suppose the commercial succeeded.

That said, as a guy, if I still shaved, I would think long and hard about boycotting their products. I am so over the broad painting of all men as evil. The majority of men are decent human beings who do the right thing.

Enough.

[Anonymous]

This is an ad for women.

Gillette knows that wives buy the razors and shaving cream for their husbands. Duh.

They spent millions on research before this ad was ever conceptualized. They have a team of researchers and marketing gurus figuring out who makes the buying decision in the store.

Hint: it's not the man using the products.

[Anonymous]

Anonymous wrote:
Ads like this show desperation.

Dollar Shave Club must be doing very well.

DSC is owned by Unilever. They also make feel good SJW-related ads.

So yeah, you have two corporate behemoths (P&G vs. Unilever) fighting for the same dollars.

[Anonymous]

Anonymous wrote:This is an ad for women.

Gillette knows that wives buy the razors and shaving cream for their husbands. Duh.

They spent millions on research before this ad was ever conceptualized. They have a team of researchers and marketing gurus figuring out who makes the buying decision in the store.

Hint: it's not the man using the products.

I am a woman and think this commercial is trash.

[Anonymous]

I would have made one addition. Specifically, I would have included a close up of the face of a woman saying, as some women do in my part of the DMV, “well, he’s allll boy.” That’s a bad one too. Women, too, sometimes play a role in raising theses hyper male monsters.

[Anonymous]

Any word on whether Charlie Rose likes the ad?

[Anonymous]

Anonymous wrote:This is an ad for women.

Gillette knows that wives buy the razors and shaving cream for their husbands. Duh.

They spent millions on research before this ad was ever conceptualized. They have a team of researchers and marketing gurus figuring out who makes the buying decision in the store.

Hint: it's not the man using the products.

Wrong. Ask around.

[Anonymous]

Anonymous wrote:Gillette got people talking about them, so I suppose the commercial succeeded.

That said, as a guy, if I still shaved, I would think long and hard about boycotting their products. I am so over the broad painting of all men as evil. The majority of men are decent human beings who do the right thing.

Enough.

This

[Anonymous]

The planned obsolescence of their blades is obscene, even if they stand strongly in favor of saying, whoa man, when a male companion ogles a female. I switched to a Norelco. No looking back.

[Anonymous]

Anonymous wrote:The planned obsolescence of their blades is obscene, even if they stand strongly in favor of saying, whoa man, when a male companion ogles a female. I switched to a Norelco. No looking back.

A Norelco won't last forever. Then you'll have to buy a new one and toss the old one.

[Anonymous]

Anonymous wrote:

Anonymous wrote:The planned obsolescence of their blades is obscene, even if they stand strongly in favor of saying, whoa man, when a male companion ogles a female. I switched to a Norelco. No looking back.

A Norelco won't last forever. Then you'll have to buy a new one and toss the old one.

Never going back to disposables. I did used to get them for free, though.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

DP . And you don't think Gillette's agency is going to actively support upvotes and positive comments with a massive, well-funded campaign?

Ask Sony if they were successful in beating misogynistic online male trolls when they wanted to sink the new Ghostbusters movie.

You're really giving online trolls a lot of power if you think they were the reason a mediocre re-boot tanked at the box office. Surely you can think of other reasons?

I mean this is a demonstrated effect. See the 538 article. The movie got a 75% on Rotten Tomatoes but no one talked about the movie, they talked about the fanboy response. Was that movie the best movie of all time? Of course not. But yes I do think that online male downvoting of female products makes them less successful when there is a campaign behind it. And I think that because it has happened. I'm not butthurt about it, I'm just saying it is a thing that happens and so people should not take things like downvotes on youtube as gospel.

When producers try to lazily make money by taking successful movies with men and redoing them with unfunny women, people are going to get mad

Everyone would have loved a new Ghostbusters with Bill Murray but instead the money was spent on this trash