Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

[Anonymous]

I always think this stuff is cyclical bullshit anyone can clearly see through.

[Anonymous]

Feels like it’s trying too hard.

[Anonymous]

Back in 2012 Oikos had a commercial making light of domestic violence against men https://youtu.be/XgzYJZyabio

[Anonymous]

Mixed feelings.

I think ANY man or woman should step in if a child is being bullied, or break up a fight, or stop their friend from doing something embarrassing. NOBODY should be assaulting anyone. Women engage in sexual abuse too, you know. How often are teachers in the news for sleeping with students?

But I am a strong woman myself, and I don’t want a man who is weaker than me. I like masculinity. I like a strong, decent man. Why can’t a man be strong AND decent?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

Hahahahaha. No.

My husband buys his own shaving stuff.

[Anonymous]

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

I think you’re underestimating the importance of social issues for younger adult men. They’re also the same group switching to the dollar shave club, and similar outfits.

[Anonymous]

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

I think you’re underestimating the importance of social issues for younger adult men. They’re also the same group switching to the dollar shave club, and similar outfits.

Did you mean younger adult men going to Bard and Oberlin before they move to Bushwick? Because there are a lot of younger adult men who are tired of the anti-male rhetoric they’ve heard for most of their lives.

[Anonymous]

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

I think you’re underestimating the importance of social issues for younger adult men. They’re also the same group switching to the dollar shave club, and similar outfits.

Right. And Dollar Shave Club isn't doing silly, pointless virture-signaling bullsh!t like this. They're just focusing on selling an adequate product at a reduced cost relative to the major competitors.

The fact that Gillette spent money on this ad, which doesn't tout the benefits or technology of their products, or explain why I as a consumer should choose theirs over a competitor's offerings, is proof that they are overcapitalized, and have plenty of money to throw around in stuff like this. Do you know what the budget for spots like that are? Being in the production and post business, I can probably accurately guesstimate it, and it's shockingly high. When Gillette has that kind of money to pour into something like that, it tells me their products are overpriced.

[Anonymous]

Anonymous wrote:https://www.scarymommy.com/gillette-ad-toxic-masculinity/?fbclid=IwAR2Y_14gs-LciezFelWFPOenUrPcqiF0BbPi1bPveQqWj9KipEU2hp4iVGc

Obviously yes, they are trying to sell a product. But also promoting discussion on what "the best a man can get" means in this day and age. I think Terry Crews said it best - "men need to hold other men accountable."

This has nothing to do with shave products.

Stupid.

[jsteele]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

I think you’re underestimating the importance of social issues for younger adult men. They’re also the same group switching to the dollar shave club, and similar outfits.

Right. And Dollar Shave Club isn't doing silly, pointless virture-signaling bullsh!t like this. They're just focusing on selling an adequate product at a reduced cost relative to the major competitors.

The fact that Gillette spent money on this ad, which doesn't tout the benefits or technology of their products, or explain why I as a consumer should choose theirs over a competitor's offerings, is proof that they are overcapitalized, and have plenty of money to throw around in stuff like this. Do you know what the budget for spots like that are? Being in the production and post business, I can probably accurately guesstimate it, and it's shockingly high. When Gillette has that kind of money to pour into something like that, it tells me their products are overpriced.

They aren't paying anything for discussions on websites like this, or the tweets and Facebook posts about the ad. If Gillette had produced an ad explaining the benefits of their product, would there be a post about it here? They wanted their ad to go viral. Mission accomplished.

[Anonymous]

Gillette corporate board - 2 women 7 men. Top four executives all men. Yes what a progressive company!

[Anonymous]

Anonymous wrote:So tired of corporate virtue signaling. So lame. So fake.

Gillette (or any other company) would throw a dozen babies on a bonfire if it could gain them a 5% increase in market share.

Yep. They wanted attention. You know what they say - any press is good press. We'll see how it works in the long run.
Not a fan of the ad.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

That’s a 1950s comment, bro.

[Anonymous]

Game theory suggests that clever men will change their tactics to obtain more females.