Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

Ooops forgot the IMDB article:

https://fivethirtyeight.com/features/men-are-sabotaging-the-online-reviews-of-tv-shows-aimed-at-women/

The 538 article is awesome but not really applicable here. It basically says that men feel free to crap on things that are geared towards women (but women don't really crap on things geared towards men).

I'm in the crowd that thinks P&G is just a tad hypocritical and the ad was heavy handed. I wish men would take it seriously, though, that being masculine doesn't mean behaving like a jerk.

If Ghostbusters was so good, why did it lose so much money? Oh yeah, cause no one asked for it and it wasn't good

The new one will do much better

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I buy Gillette razors, but not the women’s kind. The women’s razors are more expensive, and are not as sharp or lasting as the men’s blades. It’s been a while since I bought women’s blades, so my info may be out of date.

If Gillette wanted to do something meaningful they could stop with the pink tax instead of just signalling with an ad like this. But not charging women more money for personal supplies would actually hit their bottom line. Virtue signaling is so much cheaper.

I’m the first PP above. The women’s blades use more material, so I would expect a higher price. I do not care for the blades that quickly get super dull.

According to Gillette, men's and women's razor blades are made with the same technology - it's the size of the razor and design of the handle that might be a little different.

They charge more for women's products because they can. They're virtue signalling with this ad, they're still perfectly comfortable making money reinforcing the social pressure women feel to be nearly hairless. And they've spent years reinforcing that masculinity looked and acted a certain way, some of which has definitely contributed to toxic masculinity. They could make important changes on their own. But it's ever so much easier to tell other people they should change. I agree that toxic masculinity is a problem. The patriarchy harms everyone, men and women. But I take issue with the tendency of modern society to point out what everyone ELSE should be doing differently so we never have to look at ourselves.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I buy Gillette razors, but not the women’s kind. The women’s razors are more expensive, and are not as sharp or lasting as the men’s blades. It’s been a while since I bought women’s blades, so my info may be out of date.

If Gillette wanted to do something meaningful they could stop with the pink tax instead of just signalling with an ad like this. But not charging women more money for personal supplies would actually hit their bottom line. Virtue signaling is so much cheaper.

I’m the first PP above. The women’s blades use more material, so I would expect a higher price. I do not care for the blades that quickly get super dull.

According to Gillette, men's and women's razor blades are made with the same technology - it's the size of the razor and design of the handle that might be a little different.

They charge more for women's products because they can. They're virtue signalling with this ad, they're still perfectly comfortable making money reinforcing the social pressure women feel to be nearly hairless. And they've spent years reinforcing that masculinity looked and acted a certain way, some of which has definitely contributed to toxic masculinity. They could make important changes on their own. But it's ever so much easier to tell other people they should change. I agree that toxic masculinity is a problem. The patriarchy harms everyone, men and women. But I take issue with the tendency of modern society to point out what everyone ELSE should be doing differently so we never have to look at ourselves.

I'm a woman and I use the Mach 3. I tried the Venus but didn't like it as much. I'm not offended by Gillette's razors.

[Anonymous]

I loved the commercial and can’t figure out why anyone would hate it. It doesn’t use the words “toxic masculinity” anyway.

-conservative

[Anonymous]

The commerical was fine. Very nonconfrontational. All it said was "don't be a gaping a-hole and model decent behavior for your kids."

There's just men out there who think that any criticism of their behavior is a swift knife to the balls, and let 'em scream. They'll die out soon enough anyway.

[Anonymous]

Anonymous wrote:This is why your daughters will never be married and you will have to pay for their IVF if you want grandchildren. On the plus side, you can help them screen sperm donors.

Yeah. 'Cause my daughter totally wants to marry an ass-grabbing entitled yutz who'd let his kid beat the crap out of another kid at a backyard BBQ.

Fortunately there are lots of men out there who are...unlike you.

[Anonymous]

Anonymous wrote:Gillette? Virtue signaling? Nah. They're totally sincere.

We're talking about men not women

[Anonymous]

Anonymous wrote:I loved the commercial and can’t figure out why anyone would hate it. It doesn’t use the words “toxic masculinity” anyway.

-conservative

This.

If you have a problem with the commercial, I have a problem with you. You should probably think about why you're so triggered by it, as well. I suspect if you take the time, you'll find out some things about yourself you don't like.

[Anonymous]

Anonymous wrote:I loved the commercial and can’t figure out why anyone would hate it. It doesn’t use the words “toxic masculinity” anyway.

-conservative

Of course it used the term "toxic masculinity" which, for better or worse, is a politicized term. Why don't you read some of the comments and try to understand why some are offended by the ad instead of blundering forward with your ignorance. Your comment basically sums up everything that's wrong with this country....you can't figure out why others might dislike an ad but rather than trying to find out, you just bellow out your own opinion. It's a toxic combination of laziness and lack of intellectual curiosity coupled with the mistaken belief that your comment is in any way valuable and to top it off your fundamental premise is incorrect.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Gillette? Virtue signaling? Nah. They're totally sincere.

We're talking about men not women

Yes.. and Gillette is a company with plenty of men in its corporate leadership and boardroom (all but two of the BOD are men, and the CEO, CFO, COO are all men), that has taken it upon themselves to virtue signal and lecture the men of America on how to act.


Whilst still engaging in sexist, objectifying, exploitive marketing stunts like the photo above. They spew bullish!t from both sides of their mouths.


Look at that photo above for a few minutes. Look at it.







Is that the company that should be telling any male how to cunduct themselves?





No.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

Ooops forgot the IMDB article:

https://fivethirtyeight.com/features/men-are-sabotaging-the-online-reviews-of-tv-shows-aimed-at-women/

The 538 article is awesome but not really applicable here. It basically says that men feel free to crap on things that are geared towards women (but women don't really crap on things geared towards men).

I'm in the crowd that thinks P&G is just a tad hypocritical and the ad was heavy handed. I wish men would take it seriously, though, that being masculine doesn't mean behaving like a jerk.

If Ghostbusters was so good, why did it lose so much money? Oh yeah, cause no one asked for it and it wasn't good

The new one will do much better

I'm not talking about ghostbusters and neither does the article.

[Anonymous]

I honestly can't think of any fathers who would let their sons roll around the yard punching each other, or sit there and watch someone else's kids get beat up.

[Anonymous]

Anonymous wrote:The commerical was fine. Very nonconfrontational. All it said was "don't be a gaping a-hole and model decent behavior for your kids."

There's just men out there who think that any criticism of their behavior is a swift knife to the balls, and let 'em scream. They'll die out soon enough anyway.

This.

There are some very insecure men who think that any remote commentary on them is a jab at their personal sense of masculinity. Women have had social commentary on our femininity since the dawn of humankind, and one commercial essentially suggesting to men "hey, be kind to your fellow people" ignites your ego? Lol ok.

[Anonymous]

Anonymous wrote:I honestly can't think of any fathers who would let their sons roll around the yard punching each other, or sit there and watch someone else's kids get beat up.

Exactly.
And, a line of fathers standing at the barbecue..... a tad bit sexist IMO. At our house, this mom does the barbecuing.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

PP you keep talking about the commercial and that is fair but do you not see the core problem that this commercial is tackling? I think, for example, that radical muslims absolutely are facing negativity because they have been violent and have hurt people. In the same vein, men are responsible for mass shootings, responsible for assault and harassment of women. Not all men of course, but this is a problem in how we are raising boys. A problem we need to tackle as a society. Maybe Gillette isn't getting 100% right but I think they're getting closer to it then we have gotten so far.

No, no, no.

Muslims have not been violent and hurt people. Some particular Muslims have, and only they are responsible for their misdeeds, not the group as a whole.

"Men" are not responsible for mass shootings and assault and harassment of men. Only a tiny minority of particular men. This is not a problem in "how we are raising boys" because nobody is raising their son to be a violent criminal.

Um, a tiny minority of men? Statistics on rape, murder, sexual assault, and pedophilia suggest that many, many, MANY men are doing this crap. Obviously a lot of people are (unintentionally) raising their sons to be criminals.

Have you ever asked the men in your lives how old they were when they lost their virginity and to whom? Do you know many male rapes and sexual assaults go unreported?

How does your response counter my argument? Do you believe it's women raping these men and boys? Because by and large, it is not. Males are doing this to women, girls, and boys and men. Lots and lots of males are doing this. So what is wrong with them? It must be cultural right because men are not inherently bad. Are they?

Males between the age of 11-14 have their virginity stolen by older women. These female predators are not held accountable because sexual assault of boys is widely unreported.