Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

https://www.scarymommy.com/gillette-ad-toxic-masculinity/?fbclid=IwAR2Y_14gs-LciezFelWFPOenUrPcqiF0BbPi1bPveQqWj9KipEU2hp4iVGc

Obviously yes, they are trying to sell a product. But also promoting discussion on what "the best a man can get" means in this day and age. I think Terry Crews said it best - "men need to hold other men accountable."

[Anonymous]

Great ad

[Anonymous]

Great ad.

[Anonymous]

Loved it.

[Anonymous]

Meaningless ego ad. Yes, I appreciate the important statement they are making but it's not going to sell more Gillette products. It may well be shared across social media but it will have little affect on their sales. Sorry for being a turd but I spent 40 years in advertising and marketing. It's a beautiful piece of film but that's it.

[Anonymous]

It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

[Anonymous]

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I absolutely agree. When I raised this issue with my highly-educated feminist acquaintances, they responded with “ah, boys will be fine, they had years of privilege”.

[Anonymous]

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

We'll, Ryder is a good role model. But I agree, there's so much pro-girl it's hard to find pro-boy.

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I absolutely agree. When I raised this issue with my highly-educated feminist acquaintances, they responded with “ah, boys will be fine, they had years of privilege”.

I hear that so much. It drives me nuts.

[Anonymous]

Anonymous wrote:Meaningless ego ad. Yes, I appreciate the important statement they are making but it's not going to sell more Gillette products. It may well be shared across social media but it will have little affect on their sales. Sorry for being a turd but I spent 40 years in advertising and marketing. It's a beautiful piece of film but that's it.

Ads are not only for selling a product. Sometimes they're about a statement.

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I absolutely agree. When I raised this issue with my highly-educated feminist acquaintances, they responded with “ah, boys will be fine, they had years of privilege”.

I don’t think it has to be either/or. My DS has seen Moana and lived both the title character AND Maui. He loves Ariel ABD Aladdin. Outside of Disney, there’s the pairing of Hiccup and Astrid. He watches She-Ra and various male and female Pokémon trainers. There’s Hilda and Naruto.

There are more strong female characters, yes. But no one has taken away the make characters—they’re still there. And both are important for all genders, as long as in addition to their strength, they treat others with respect.

[Anonymous]

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I'm a mother of boys who has never had a problem finding films for them with strong and interesting male roles. What I do have a problem is finding films for them in which female characters play equally prominent roles.

Compare those tv shows you cite to roles in Hollywood films. How many female roles vs. male roles and who gets the most lines? How many superhero movies are primarily about female superheroes? I was so happy to bring them to Wonder Woman. I have spent a lifetime watching movies about men, or movies about women pining for men. I'd like my boys to grow up watching movies in which both boys and girls, men and women play strong roles and get generous amounts of time to talk on screen and not just about the other sex.

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I'm a mother of boys who has never had a problem finding films for them with strong and interesting male roles. What I do have a problem is finding films for them in which female characters play equally prominent roles.

Compare those tv shows you cite to roles in Hollywood films. How many female roles vs. male roles and who gets the most lines? How many superhero movies are primarily about female superheroes? I was so happy to bring them to Wonder Woman. I have spent a lifetime watching movies about men, or movies about women pining for men. I'd like my boys to grow up watching movies in which both boys and girls, men and women play strong roles and get generous amounts of time to talk on screen and not just about the other sex.

Hear, hear!

[Anonymous]

Men with buns aren't buying razors. So, questionable marketing.

[Anonymous]

So tired of corporate virtue signaling. So lame. So fake.

Gillette (or any other company) would throw a dozen babies on a bonfire if it could gain them a 5% increase in market share.