Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

Anonymous wrote:So tired of corporate virtue signaling. So lame. So fake.

Gillette (or any other company) would throw a dozen babies on a bonfire if it could gain them a 5% increase in market share.

Are you sure about that?

[Anonymous]

Anonymous wrote:

Anonymous wrote:So tired of corporate virtue signaling. So lame. So fake.

Gillette (or any other company) would throw a dozen babies on a bonfire if it could gain them a 5% increase in market share.

Are you sure about that?

I know my company certainly would.

And we’re supposed to be a “Top 50” company to work for.

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I'm a mother of boys who has never had a problem finding films for them with strong and interesting male roles. What I do have a problem is finding films for them in which female characters play equally prominent roles.

Compare those tv shows you cite to roles in Hollywood films. How many female roles vs. male roles and who gets the most lines? How many superhero movies are primarily about female superheroes? I was so happy to bring them to Wonder Woman. I have spent a lifetime watching movies about men, or movies about women pining for men. I'd like my boys to grow up watching movies in which both boys and girls, men and women play strong roles and get generous amounts of time to talk on screen and not just about the other sex.

I agree generally but not in the toddler years which is where I am. I honestly didnt notice until I had DS, DD is 3 and DS is almost 2 and there just seems to be crap targeted at him. PJ Masks where kids leave their homes in the middle of the night, animals, objects and Ryder. And some of that is great. Daniel Tiger is great for both. But compare that to...

Girls:
Elena of Avalor
Frozen
Sofia
Fancy Nancy
Nella
Peppa Pig
Vampirina
Shimmer and shine

Neutral/equal:
Bubble guppies
Mickey and co
Daniel tiger

Boys:
Paw Patrol
Puppy dog pals
Blaze
Muppet Babies
Pj masks

For the girls there are so many strong smart great girls. I agree historically it has been the other way. But the pendulum is swinging and I want role models for my son too. In terms of quality and quantity girls preschool programming knocks boys programming out of the park. Where is the African american ryder show? We have Nella and elena and vampirina...looking at diversity. Nothing for boys.

I'm a feminist too...I believe part of feminism is teaching my son to be a good man. Teaching all of our sons to be good men. And having media that exemplifies what we want a "good man" to be is important and lacking in preschool.

[Anonymous]

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

Mm, yeah. True.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

AYFKM? That's lame. Women here... are you actually choosing DHs shaving gear? Seriously?

[Anonymous]

Good thing I don't but Gillettes overpriced crap, anyway.

[Anonymous]

Anonymous wrote:Meaningless ego ad. Yes, I appreciate the important statement they are making but it's not going to sell more Gillette products. It may well be shared across social media but it will have little affect on their sales. Sorry for being a turd but I spent 40 years in advertising and marketing. It's a beautiful piece of film but that's it.

Same reaction. Nothing in it would make me think of their products the next time I’m in a drug store or supermarket. Good PR; lousy advertising.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

AYFKM? That's lame. Women here... are you actually choosing DHs shaving gear? Seriously?

It's statistics dude. Women do the vast majority of household shopping.

https://girlpowermarketing.com/statistics-purchasing-power-women/

[Anonymous]

Anonymous wrote:Good thing I don't but Gillettes overpriced crap, anyway.

Nothing beats the Mach 3. We've got His and Hers.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

Hahahahaha. No.

[Anonymous]

I buy Gillette razors, but not the women’s kind. The women’s razors are more expensive, and are not as sharp or lasting as the men’s blades. It’s been a while since I bought women’s blades, so my info may be out of date.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

AYFKM? That's lame. Women here... are you actually choosing DHs shaving gear? Seriously?

It's statistics dude. Women do the vast majority of household shopping.

https://girlpowermarketing.com/statistics-purchasing-power-women/

Meh. Not convincing. If she buys a pack of Gillette blades because she does the shopping and I put that on the list because that's what I choose to use, that's different from her deciding I would use Gillette blades.

DW and I don't buy each other's personal hygiene stuff anyway.

[Anonymous]

DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Men with buns aren't buying razors. So, questionable marketing.

Women buy their husbands shaving stuff by and large.

That shouldn't be. Your H can't use Amazon?