Reply to Gillette ad on toxic masculinity... have you seen it?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DH here:  I thought it was lame, insulting, and will backfire.  Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps.  Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.  [/quote]

Bye, Felicia![/quote]

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it. [/quote]

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth
[/quote]

DP . And you don't think Gillette's agency is going to actively support upvotes and positive comments with a massive, well-funded campaign?  [/quote]

Ask Sony if they were successful in beating misogynistic online male trolls when they wanted to sink the new Ghostbusters movie. [/quote]

You're really giving online trolls a lot of power if you think they were the reason a mediocre re-boot tanked at the box office.  Surely you can think of other reasons?[/quote]

I mean this is a demonstrated effect. See the 538 article. The movie got a 75% on Rotten Tomatoes but no one talked about the movie, they talked about the fanboy response. Was that movie the best movie of all time? Of course not. But yes I do think that online male downvoting of female products makes them less successful when there is a campaign behind it. And I think that because it has happened. I'm not butthurt about it, I'm just saying it is a thing that happens and so people should not take things like downvotes on youtube as gospel. [/quote]

Perhaps it had an impact but then you'd have to blame the media as willing enablers who gave coverage to the trolls and amplified their voice all because it generated clicks. I wouldn't take the ratio of downvotes to upvotes as gospel but I wouldn't be dismissive of it either.  Forbes estimated there is a 10:1 ration of negative to positive comments which should at the very least tell us about the strength of the negative emotions amongst viewers.[/quote]

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