Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

Ooops forgot the IMDB article:

https://fivethirtyeight.com/features/men-are-sabotaging-the-online-reviews-of-tv-shows-aimed-at-women/

[Anonymous]

Gillette...the best a beta man can gettttt.....

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

DP . And you don't think Gillette's agency is going to actively support upvotes and positive comments with a massive, well-funded campaign?

[Anonymous]

Anonymous wrote:

Anonymous wrote:So tired of corporate virtue signaling. So lame. So fake.

Gillette (or any other company) would throw a dozen babies on a bonfire if it could gain them a 5% increase in market share.

agree

lame as hell

I'm done with the preaching. I can make up my own mind, thank you very much. I don't need Gillette or Nike for that matter (Colin Kaepernick, anyone?) telling me how to live my life.

but once a sheeple, always a sheeple
sad

You may feel that way, but by all commercial measures, the Nike campaign with Colin was a significant financial success (and only growing). They are willing to lose your market share - it's not valuable to them.

[Anonymous]

Anonymous wrote:

PP you keep talking about the commercial and that is fair but do you not see the core problem that this commercial is tackling? I think, for example, that radical muslims absolutely are facing negativity because they have been violent and have hurt people. In the same vein, men are responsible for mass shootings, responsible for assault and harassment of women. Not all men of course, but this is a problem in how we are raising boys. A problem we need to tackle as a society. Maybe Gillette isn't getting 100% right but I think they're getting closer to it then we have gotten so far.

No, no, no.

Muslims have not been violent and hurt people. Some particular Muslims have, and only they are responsible for their misdeeds, not the group as a whole.

"Men" are not responsible for mass shootings and assault and harassment of men. Only a tiny minority of particular men. This is not a problem in "how we are raising boys" because nobody is raising their son to be a violent criminal.

White supremacist are

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Same here. I'm not a big BBQ or sports guy, but if I were, I'd be like why does Gillete hate us.

[Anonymous]

A man stood up for me once at work. I was being harassed and my boss at the time stopped him and told him I was hired because I was the only person interviewed who could program. He made the guy apologize.

It was a powerful moment.

Looking back at the 100s of times I was harassed, he was the only one that stood up for me besides myself... and I did, I stood up for myself and got "that" reputation... never had anybody just tell a dude to shut the f up like that boss did.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

DP . And you don't think Gillette's agency is going to actively support upvotes and positive comments with a massive, well-funded campaign?

Ask Sony if they were successful in beating misogynistic online male trolls when they wanted to sink the new Ghostbusters movie.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Same here. I'm not a big BBQ or sports guy, but if I were, I'd be like why does Gillete hate us.

How many "upvotes" vs. "downvotes" were their about slavery at the time or women attending Harvard Law school the 1st year they attended. The majority is rarely the right thing in social change.

The guys I know that are good guys are glad to not have to stand silently any more or be in the minority. it actually hurts to think of all the times they "let it go".

If you feel attacked you are watching the commercial and identifying with the bully not the guy that was always stopping the bully.

[Anonymous]

Anonymous wrote:Meaningless ego ad. Yes, I appreciate the important statement they are making but it's not going to sell more Gillette products. It may well be shared across social media but it will have little affect on their sales. Sorry for being a turd but I spent 40 years in advertising and marketing. It's a beautiful piece of film but that's it.

You know what they say about publicity. "Just spell my name right". It's got us talking about them, hasn't it?

[Anonymous]

The ad is chock full of stereotypes and is not especially well done. But yes, be nice.

[Anonymous]

I’m switching to Gillette because chicks will dig how sensitive and woke I am.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

I'm a mother of boys who has never had a problem finding films for them with strong and interesting male roles. What I do have a problem is finding films for them in which female characters play equally prominent roles.

Compare those tv shows you cite to roles in Hollywood films. How many female roles vs. male roles and who gets the most lines? How many superhero movies are primarily about female superheroes? I was so happy to bring them to Wonder Woman. I have spent a lifetime watching movies about men, or movies about women pining for men. I'd like my boys to grow up watching movies in which both boys and girls, men and women play strong roles and get generous amounts of time to talk on screen and not just about the other sex.

I agree generally but not in the toddler years which is where I am. I honestly didnt notice until I had DS, DD is 3 and DS is almost 2 and there just seems to be crap targeted at him. PJ Masks where kids leave their homes in the middle of the night, animals, objects and Ryder. And some of that is great. Daniel Tiger is great for both. But compare that to...

Girls:
Elena of Avalor
Frozen
Sofia
Fancy Nancy
Nella
Peppa Pig
Vampirina
Shimmer and shine

Neutral/equal:
Bubble guppies
Mickey and co
Daniel tiger

Boys:
Paw Patrol
Puppy dog pals
Blaze
Muppet Babies
Pj masks

For the girls there are so many strong smart great girls. I agree historically it has been the other way. But the pendulum is swinging and I want role models for my son too. In terms of quality and quantity girls preschool programming knocks boys programming out of the park. Where is the African american ryder show? We have Nella and elena and vampirina...looking at diversity. Nothing for boys.

I'm a feminist too...I believe part of feminism is teaching my son to be a good man. Teaching all of our sons to be good men. And having media that exemplifies what we want a "good man" to be is important and lacking in preschool.

Did you forget Bob the Builder, Thomas the Tank Engine? I know it's over now but surely you can still find DJ Jazzy Jeff online? And I am a mother of girls, I can easily think of many more shows with strong male leads. The Loud House? Henry Danger?