What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

WTF are you talking about? Do you know how insane you sound?

It’s a joke! It’s just about the fact that is southern and old timey. Nobody actually thinks its slave decor, relax.

[Anonymous]

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Slavery decor?? It was a Tennessee themed country style store with country style food.

+1
The people making comments like the above PP are either idiots or trolls. Probably both.

[Anonymous]

I guess they don't like the new logo without the old cracker and the barrel.

[Anonymous]

This is so not important, its laughable.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

WTF are you talking about? Do you know how insane you sound?

It’s a joke! It’s just about the fact that is southern and old timey. Nobody actually thinks its slave decor, relax.

That's not funny. It was an accusation that is untrue.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They are changing it to a minimalist aesthetic. It was already an inside joke among Black people that they had “Slavery Decor” but nobody actually cared that much and we still go every once in a while if we are traveling or something. People are getting upset about them scraping back that aesthetic.

Slavery decor?? It was a Tennessee themed country style store with country style food.

+1
The people making comments like the above PP are either idiots or trolls. Probably both.

+1

[Anonymous]

Anonymous wrote:

Anonymous wrote:We know someone who works in corporate. They're also considering changing the name, in 2026, to either CB-Zone or CB's Place. They want something with a more modern feel.

Those are both stupid AF. Please tell your friend.

The group working on the renaming believes CB-Zone has an edgy and contemporary feel. CB's Place is intended to be more friendly and down home. Apparently they have to be "focused grouped."

[Anonymous]

Google and other platforms will censor the previous logo to convince others it's a "Mandela effect.” "There was never a man and a barrel.”

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:We know someone who works in corporate. They're also considering changing the name, in 2026, to either CB-Zone or CB's Place. They want something with a more modern feel.

Those are both stupid AF. Please tell your friend.

The group working on the renaming believes CB-Zone has an edgy and contemporary feel. CB's Place is intended to be more friendly and down home. Apparently they have to be "focused grouped."

CB-Zone sounds like a trampoline park.

Did the new CEO bring in a new marketing team?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:We know someone who works in corporate. They're also considering changing the name, in 2026, to either CB-Zone or CB's Place. They want something with a more modern feel.

Those are both stupid AF. Please tell your friend.

The group working on the renaming believes CB-Zone has an edgy and contemporary feel. CB's Place is intended to be more friendly and down home. Apparently they have to be "focused grouped."

CB-Zone sounds like a trampoline park.

Did the new CEO bring in a new marketing team?

Treatments of the CB's Place name and design have multi-color Pride-flag bars in the blank space in the letter P, but they might take them out to keep the feel traditional.

[Anonymous]

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

And this, my friends, is why our country is going down the toilet. MAGA snowflakes think every damn f-in thing is about them and a way to victimize them. FFS I can't with these self-involved psychotics anymore. They are so absurd.

[Anonymous]

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

Love the new logo. Well done, Cracker Barrel.

[Anonymous]

Anonymous wrote:I cancelled Cracker Barrel decades ago. Too much salt and the food always gave me a headache.

I've never been but from the pictures it looked cozy inside, and the new design seems more generic.

I don't go to McDonald's either, but their new building design/aesthetic is depressing. The cheerful design of the 80s was better.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

Literally nobody looks like that guy, and if you do look like that guy you're some kind of southern museum cosplay actor, or about to drop dead from extreme old age.

My FIL looks pretty much exactly like that. So does every other old guy in Indian Mound, SC. White, black, they all look like that guy.


You should get out more. The DC bubble is making you look uninformed.

+1
We go to Cracker Barrel on road trips, and from the people out front enjoying the rocking chairs to the customers inside, they all more or less resemble the old guy on the logo - and that goes for the white AND black people (and everyone in between) who frequent CB. This CEO truly does not know her market. Or more plausibly, she doesn't care.

Realistically, boomers are at the age where they are departing this mortal coil. If that is the vast majority of their customer base, they would be wise to shift a bit if necessary. I (Gen X) think the new logo is boring and the new decor is boring, but I am just as likely (not very) to stop in or a road trip as I ever was. Perhaps slightly less so as my thoughts on it are limited to thinking of how much my grandma liked to stop in when my mom was taking her down south to visit family. If I were to stop in, it would be partially to see what she saw.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

Literally nobody looks like that guy, and if you do look like that guy you're some kind of southern museum cosplay actor, or about to drop dead from extreme old age.

My FIL looks pretty much exactly like that. So does every other old guy in Indian Mound, SC. White, black, they all look like that guy.


You should get out more. The DC bubble is making you look uninformed.

+1
We go to Cracker Barrel on road trips, and from the people out front enjoying the rocking chairs to the customers inside, they all more or less resemble the old guy on the logo - and that goes for the white AND black people (and everyone in between) who frequent CB. This CEO truly does not know her market. Or more plausibly, she doesn't care.

Realistically, boomers are at the age where they are departing this mortal coil. If that is the vast majority of their customer base, they would be wise to shift a bit if necessary. I (Gen X) think the new logo is boring and the new decor is boring, but I am just as likely (not very) to stop in or a road trip as I ever was. Perhaps slightly less so as my thoughts on it are limited to thinking of how much my grandma liked to stop in when my mom was taking her down south to visit family. If I were to stop in, it would be partially to see what she saw.

The place could use a refresh, calling it CB-Zone or something like that might update the overall feel. CB's Place is not a bad new name either, but doesn't add the modern angle.