The problem is a lot of people confuse “more expensive” with “nicer.” The two are not the same. Teens in particular have not learned this yet. |
It's really not. |
I own all three. It is. |
Nobody is confused by this concept. When you're paying more, you expect higher quality. |
Almost every is fooled by branding. Evidence of it it’s all around us. It’s not nicer simply because you paid more. The lululemon belt bag is not any nicer than Amazon dupe. Aviator nation sweats are just…sweats. |
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are you frugal or are you cheap? these are two totally different things and you can’t be both simultaneously.
I get no dopamine kick from spending and would never buy $13 deodorant or a $25 water bottle. that’s just dumb. Maybe Im older than you, but at 47, i really don’t need much and prefer to surround myself with things that spark joy. Buying crap doesn’t get me excited. |
hahaha! i love this. As someone who works in marketing for a well known brand, you have validated that i do my job well. I own a TON of this brand because I get it for free, but the secret is all in how we market and merchandise our products. For example a raincoat from my company can set you back $500. I promise you it doesn’t keep you 10X more dry than a $50 one from the columbia outlet store. |
| I'm very much the same way. Parents grew up poor and thrifty; moved themselves up to middle class through lots of saving and being frugal. I found Ramit Sethi's book "I will teach you to be rich" to be helpful--discusses the concept of a "rich" life--as identifying what priorities you have and how you can use money to support the things that make you the happiest/fulfilled, while not spending on things that you don't find important. This really helped me--while I also find that it makes me feel really happy that I never have to think twice about activities/classes/opportunities/toys for my kids, I couldn't care less about having a fancy car, or designer clothes, etc. |
Sometimes it is, sometimes it isn't. I don't buy designer handbags and I'm not a fan of logos on my clothes. Sometimes I can find high quality items that I love for low prices on sale or at discount stores. But that Lululemon sports bra really is higher quality than the ones at TJ Maxx. |
Right! Some things are truly worth the extra cost. Patagonia being one. However, if you don't have $300, then yes the $30 Costco is a great alternative, but you cannot think they are actually "equal". And Lulu does last---my kid has Lulu stuff (didn't buy until they were a teen and stopped growing) that looks almost new 5+ years in. The target/costco brands simply don't hold up as well. |
And if it is not "higher quality" we smartly decide not to purchase it |
Well yes, the Columbia outlet at $50 is an amazing deal. And yes, the $200 Columbia (not outlet) is good enough quality and likely not worth the $extra $300 to get your brand. But the difference between a target raincoat and a Columbia is something you can tell. Sure the Target will work, and if you cannot afford the full price Columbia, you probably shouldn't purchase it. But if you can, 9 times out of 10 it will last significantly longer than the target basic brand |
Yes---my Lulu will last me 5-7+ years, basic stuff from target/TJ maxx will be finished in 3-4 years tops. To a certain point, you get what you pay for. However, once you hit Lulu level, you don't really get "higher quality" above that, most above that is about the Name and the name only. So a $300 sports bra from a luxury brand (above Lulu) is not any or much better. So the key is finding the lowest level of "luxury" that is still providing more quality. Once you hit that, realize anything else is just paying for the brand. Like nobody in DCUM needs a Canadian Goose jacket, you simply don't. It does not get that cold here. And you can find really good Patagonia equivalents for 1/2 or 1/3 the price. Sure you can wear a target jacket and it will "do the job decently" but the Patagonia will do the job for 10+ years and still be going strong |
+1 |
Exactly. Sometimes it costs more money to get higher quality. If something is more expensive but not higher quality (or that marginal level of higher quality isn't necessary), then we don't purchase it. |