I’m the pp with blue Montcler. My kids are well traveled and eat well. I’m proud of how cultured they are. They have friends who only eat chicken fingers and pizza. We don’t act snobby towards them. I cater to their tastes. One kid used to never eat at my house and DS told me that Johnny only eats chicken fingers. Whenever he comes over, I make sure I serve some type of chicken. |
I'm sure my kids have heard of brands, but they've never shown a brand preference. I just asked my rising 7th grader what sneakers she wanted to replace her beat up pair. She told me she wanted ones with stretchy laces so she could just pull them on. I put a few options in an online shopping basket and she picked based on color. Brand was never considered. That's how she is either clothes too. She cares about colors and fit, but not brand. I have heard her friends discuss brands and prefer Lulu or Athleta or want fancy Nike shoes, but it's not a thing for my kid. I'm sure that could change, but it didn't matter in elementary and hasn't yet mattered in middle school. |
They go hand in hand, though. Sure, some people are simply aware of brands but don't think one is better than another. But most of the time, people who are very aware of brands have strong opinions that one is better than another. Or believe one brand conveys something positive about a person. A person who is bringing up brands in a casual conversation thinks they are important. Moncler jacket lady in this thread thinks the brands she buys reflect her good taste, her knowledge of quality, and her wealth. For her, brand conscious = brand snobbery. The more aware you are of brands and the message they send, the more importance you put in them, the more snobby you are about them. |
Maybe. Kids do become more aware of brands as they get older, but my experience is that you can still impose your values. Like my kid might come to me and say they want a specific brand because that's the hot item at school. I always just say, "Why should we spend more for this brand than for a less expensive brand?" I want a good reason. Is it higher quality? Will it last longer? "Everyone has one" can be a reason too, sometimes, if having the same as everyone will actually make our lives easier or better -- sometimes that's the case. But I want my kid to be introspective about this stuff. In general it works. And there have been instances where I've heard other tweens say something like "yes but mine is from Sephora" or "mine's a real Stanley" or whatever, and my kid will reply "it doesn't really matter though." And she means it. Because I forced her to think through it and it helped her better understand why she wants certain things and what actually matters to her. Parents are ultimately the biggest influence on kids. Peer influence is usually shorter lived. And kids can be so faddish and impulsive -- you can teach a kid the value in having longer-term thinking if you are consistent about it. |
| You seem to be more sensitive than others, OP. You're going to suffer more in life unless you can grow a thicker skin. |
I’m the moncler lady. I probably have 10 Montcler coats. It was a bad example. I have a large closet. People who think too much about brands signals low class IMO. I’m proud my kids don’t know or care. |
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A couple things.
1. Spend any time on DCUM and you'll see people like to brag about what they have. So some of this is learned behavior 2. What this kid said isn't so bad that I would have said something at the time. Later, yes, would have said it was rude. If he had mocked the other kid or made fun of his clothes? Yeah would have said something then. But just "no, mine is North Face"? That's a conversation we can have in private. |
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Eh. That’s not a great example. How old are the kids? Younger kids are pretty literal, and a comment like that is literally true, though a polite adult wouldn’t say it because of its deeper implications. But if the kids were like 7-8? Whatever.
I don’t love jumping to conclusions that a kid is intentionally being obnoxious or rude. They’re still figuring out the rules of society. And I’ve noticed some adults, usually older than I am, take offense incredibly quickly because they perceive a tone they don’t like. It tells me they’re a bit insecure. |
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Some children are very literal. What if the child had said, “No, mine has pockets” ?
Some kids are going to see the similarities and others are going to notice the differences. Without more info, it’s not clear that this is brand snobbery. |
My kids have several fleece jackets from NorthFace because it is always on sale. I remember it being a trendy thing and now it’s what my 5 year old wears because it’s pretty cheap. |
Agree. I speak to my kids in the car ride home, e.g., about a comment like that - not then and there. I don't think I'm alone in my approach. I actually want them to first experience other kids' reaction to their comment. My little car lecture will probably resonate less with them than their peer's negative reaction. My kid can sometimes over-correct people because she's too rigid and literal (ugh, I hate it) -- it makes her friends turn around and go play with someone else. Good! And then yes, we talk about it too. |
Unless you have a closet full of coats in your car you can just ask him to get your jacket out of the car. |
Very true. Low class and/or nouveau riche. |
North Face will always be a thing for true outdoors people. They have everything you need to do outdoor stuff in freezing weather. |
I mean sure, we’re happy with them. Definitely less of a status thing now, I think. So I think the example is kind of odd. |