What going on with Cracker Barrel ?

[Anonymous]

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

I think the problem is the ceos DO understand the market. Elderly racist whites who get offended by not seeing old timey reproductions on the wall while they eat their fried apples is not a growth market.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

Literally nobody looks like that guy, and if you do look like that guy you're some kind of southern museum cosplay actor, or about to drop dead from extreme old age.

My FIL looks pretty much exactly like that. So does every other old guy in Indian Mound, SC. White, black, they all look like that guy.


You should get out more. The DC bubble is making you look uninformed.

A handful of people in Indian mound, whatever the hell that is, are not the rest of America. Cracker Barrel caters to suburbanites and southerners (black and white) looking for high calorie food close to exits on important highways.

That’s not a couple of elderly weirdos you know.

[Anonymous]

Anonymous wrote:

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

I think the problem is the ceos DO understand the market. Elderly racist whites who get offended by not seeing old timey reproductions on the wall while they eat their fried apples is not a growth market.

Sure it’s not a growth market, but those elderly guys really only became customers in the first place because the company made them a focus. Now the company is sending a clear message that this has changed. Giveth and taketh away…

[Anonymous]

Anonymous wrote:

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

I think the problem is the ceos DO understand the market. Elderly racist whites who get offended by not seeing old timey reproductions on the wall while they eat their fried apples is not a growth market.

I don’t think racist is a fair statement here, but it is true that that population has their food in the grave. They dont have many in the DC area so I don’t know the last time y’all have been, but it looked older than congress in there when I went last time. A couple of grandparents with grandkids, but just a very old vibe in there.

[Anonymous]

Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage.
https://ca.finance.yahoo.com/news/cracker-barrel-loses-94-million-203057114.html

[Anonymous]

We know someone who works in corporate. They're also considering changing the name, in 2026, to either CB-Zone or CB's Place. They want something with a more modern feel.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

I think the problem is the ceos DO understand the market. Elderly racist whites who get offended by not seeing old timey reproductions on the wall while they eat their fried apples is not a growth market.

Sure it’s not a growth market, but those elderly guys really only became customers in the first place because the company made them a focus. Now the company is sending a clear message that this has changed. Giveth and taketh away…

And if they were customers solely because they liked the logo… they probably weren’t very good customers.

This is a pr disaster but it seems very unlikely it will actually deter customers.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

I think the problem is the ceos DO understand the market. Elderly racist whites who get offended by not seeing old timey reproductions on the wall while they eat their fried apples is not a growth market.

Sure it’s not a growth market, but those elderly guys really only became customers in the first place because the company made them a focus. Now the company is sending a clear message that this has changed. Giveth and taketh away…

And if they were customers solely because they liked the logo… they probably weren’t very good customers.

This is a pr disaster but it seems very unlikely it will actually deter customers.

Which means this may be a buying opportunity for the stock—it is unlikely any impact except for the cost to pay to replace all the signs, which I doubt many notice because the people who eat there are like hogs at a trough, thinking only of eating.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

I think the problem is the ceos DO understand the market. Elderly racist whites who get offended by not seeing old timey reproductions on the wall while they eat their fried apples is not a growth market.

Sure it’s not a growth market, but those elderly guys really only became customers in the first place because the company made them a focus. Now the company is sending a clear message that this has changed. Giveth and taketh away…

And if they were customers solely because they liked the logo… they probably weren’t very good customers.

This is a pr disaster but it seems very unlikely it will actually deter customers.

Which means this may be a buying opportunity for the stock—it is unlikely any impact except for the cost to pay to replace all the signs, which I doubt many notice because the people who eat there are like hogs at a trough, thinking only of eating.

The stock dip can be bad, but, yeah, this is not serious.

The bud light thing is way overplayed as well. It wasn't GOOD, but if you think that people stopped drinking it because they were mad that a trans person wasn't ridiculed in a commercial with the product then switched to drinking modelo, whose commercials all feature Chicano graffiti artists and celebration of Mexican culture... you're probably a newsmax viewer.

People stopped drinking budlight because there are better options. If people stop going to cracker barrel it's because they don't want a coronary.

[Anonymous]

Anonymous wrote:You know how to boost restaurant sales? Make good food and have great service. I used to go all the time after church but the food quality dropped off. Making it look like a Chip and Joanna suburban “farm” house does not persuade me.

+1. 10-15 years ago, their all day breakfast was great. Now the food is fried, greasy, mass produced inedible slop. And I say that as someone who done who grew up in the small town South eating biscuits and gravy.

What’s going on with CB? Their food has gone way downhill.

And, the people yapping about this will keep patronizing them. Many of these restaurants are in rural areas without other real options for brunch.

[Anonymous]

Anonymous wrote:My personal views aside, I find it really strange that so many CEOs don’t understand their market.

Maybe this CEO recognized their market is niche and dying out, especially with rural locations and the food getting steadily worse. Cracker Barrel has been losing customers for years. They were at the forefront of firing Gay people back in the day. Blacks have never felt welcome.

They can either make no changes and slowly slide into bankruptcy. Or, try to expand their customer base. Although they really should have started with food quality before the logo. I stopped going because the food sucks. Not because the logo offends me (although I can see why people who aren’t straight, white and Southern take issue with it).

[Anonymous]

Anonymous wrote:

Anonymous wrote:You know how to boost restaurant sales? Make good food and have great service. I used to go all the time after church but the food quality dropped off. Making it look like a Chip and Joanna suburban “farm” house does not persuade me.

+1. 10-15 years ago, their all day breakfast was great. Now the food is fried, greasy, mass produced inedible slop. And I say that as someone who done who grew up in the small town South eating biscuits and gravy.

What’s going on with CB? Their food has gone way downhill.

And, the people yapping about this will keep patronizing them. Many of these restaurants are in rural areas without other real options for brunch.

They're actually all located close to highway exits. They're like Ikeas. They're all very strategically located for easy access.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:This is the controversy:



Online carnival barkers/professional grievance stokers are making a huge hissy fit.

Frankly, I am almost certain that the consultants who changed the logo did it on purpose to pick up the outraged eyeballs. All news is good news.

That’s a pretty dramatic change.


A lot of Cracker Barrel customers look like the guy on the logo. Cracker Barrel is basically telling them “this place isn’t for you anymore”.

Literally nobody looks like that guy, and if you do look like that guy you're some kind of southern museum cosplay actor, or about to drop dead from extreme old age.

My FIL looks pretty much exactly like that. So does every other old guy in Indian Mound, SC. White, black, they all look like that guy.


You should get out more. The DC bubble is making you look uninformed.

Maybe the old guys in Indian Mound SC should be the ones to get out more.

[Anonymous]

They are turning it into a Ruby Tuesday's with the decor of a college cafeteria.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:You know how to boost restaurant sales? Make good food and have great service. I used to go all the time after church but the food quality dropped off. Making it look like a Chip and Joanna suburban “farm” house does not persuade me.

+1. 10-15 years ago, their all day breakfast was great. Now the food is fried, greasy, mass produced inedible slop. And I say that as someone who done who grew up in the small town South eating biscuits and gravy.

What’s going on with CB? Their food has gone way downhill.

And, the people yapping about this will keep patronizing them. Many of these restaurants are in rural areas without other real options for brunch.

They're actually all located close to highway exits. They're like Ikeas. They're all very strategically located for easy access.

You see the ones off highways. They also locate in small rural areas. My Southern city getting one (not close to a highway) was a huge deal 30 years ago. 2 hour waits after church. But factories oddmshored and the town is literally dying.