$8.50 for a loaf of bread

[Anonymous]

The price depends on whether you’re talking about real brioche or yellow bread with brioche on the label.

[Anonymous]

If that bothers you, why go to Whole Foods? You didn't know what they charge?

[Anonymous]

Let them eat Brioche!

[Anonymous]

rosendorfs sells for 549 at my local WF. Costco has the challah rolls (like 20) of them for 8/9. I use half to make overnight FT and the other for sandwiches for lunch or as a carb for dinner. HT has challah for 750. st pierre at HT is 850.

Its about right OP. You just need to buy on sale or stock up.

[Anonymous]

Bread machine is the way to go.

That said, brioche has both eggs and hella butter in it so you'll be paying like $2 for ingredients so it's not the cheapest loaf.

[Anonymous]

Brioche is expensive.

[Anonymous]

Anonymous wrote:

Anonymous wrote:OP, I just got a loaf of brioche for french toast for about $3.50. I think I got it at Harris Teeter, and it was on sale. >$8.50 is crazy and an insult to consumer pocketbooks. There's a reason Bezos is a billionaire.

cause some people are dumb enough to pay $8.5 for brioche.

Took the words right out of my mouth.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Just went to buy a loaf of brioche from Whole Foods to make French bread. It’s usually around $5, which is already up from the $4 it used to be, and pricy for bread. But it’s a treat for us and saves me the trouble of making brioche.

It was $8.49. Fir a single (small) loaf of bread. $8.02 with my Prime discount.

Needless to say, I put it back and will figure something else out.

This HAS to be price gouging, right? There is no way you add up the ingredients in bread, the labor required to make a bunch of loaves at once in a commercial kitchen, and the packaging, and come up with $4+ per loaf (so $8 with a healthy profit margin and factoring the costs to the store of shelving and selling it). I’m sure it’s partly inflation but come on.

Also, who is buying $8 loaves of bread? Like how rich do you need to be to either not notice how expensive dive that is or not care???

This there is how the price is determined. But also, yeah, pretty funny that WF brioche is your inflation indicator.

To be fair, OP probably doesn't buy it very often and that is why she was surprised. Things that I buy regularly (like milk) have definitely gone up in price, but it has been gradual.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Don’t go to Whole Foods. Their prices are insane

OP here. I’m a very price-conscious grocery shopper and while a lot of their prepared and luxury items are more expensive, they are actually right in line with Harris Teeter on produce and meat and certain other things, and at least on produce the quality is better. Not my everyday store but good for certain items especially if you keep an eye on prime specials.

They’re on par or less expensive than giant for other things. I spent $18 on pecans at giant before thanksgiving.

We usually shop at Aldi, but their prices have increased as well.

[Anonymous]

OP here. To answer people's questions, I went to Whole Foods because it's close to my kid's school and I was doing pick up, and I only had to get like four things and the other things I knew would be reasonably priced there. Still pricier than they used to be because everything is, but not more expensive than it would be at Giant or Harris Teeter. I do find TJ's has good prices but obviously selection is more limited -- I can't go there for a lot of things. Like I needed molasses and while they might have that at TJ's, they also might not.

If it had been under $6, I would have bought it even though that's pricy. Basically I just can't believe that they sell enough of those loaves at $8.50 apiece to make it worth selling them. They are perishable, and a lot of Whole Foods shoppers are very health conscience -- I bet many of them wouldn't touch brioche.

I honestly think they must be selling like a quarter of their stock and throwing the rest out because I just can't imagine that there are enough people willing to pay that. It is highway robbery.

[Anonymous]

A friend of mine has a loaf of Whole Foods brioche sitting on a shelf in her kitchen. She bought it in 2020. It has not changed since then. No mold. It's still soft. God knows what's in it.

[Anonymous]

Anonymous wrote:A friend of mine has a loaf of Whole Foods brioche sitting on a shelf in her kitchen. She bought it in 2020. It has not changed since then. No mold. It's still soft. God knows what's in it.

It has mold on it, the mold is white. Also, this isn't about your friend's mental illness that made her keep bread for 2 years or your weird issue that has you paying attention to it instead of, you know, throwing it away. That's a separate issue.

[Anonymous]

F Whole Foods.
Giant has loaves of Brioche

[Anonymous]

Anonymous wrote:

Anonymous wrote:A friend of mine has a loaf of Whole Foods brioche sitting on a shelf in her kitchen. She bought it in 2020. It has not changed since then. No mold. It's still soft. God knows what's in it.

It has mold on it, the mold is white. Also, this isn't about your friend's mental illness that made her keep bread for 2 years or your weird issue that has you paying attention to it instead of, you know, throwing it away. That's a separate issue.

No, it doesn't have white mold. It looks exactly the same as the day she bought it. Exactly the same as a brand new loaf (we compared, twice.) She discovered it after returning from a trip two months after she bought it, and when she realized it hadn't aged, she just set it on a shelf out of curiosity.

It's 2.5 years old now and it hasn't changed a bit. Anyone who thinks Whole Foods brioche is some kind of artisan bread is kidding themselves. It's no better than Subway.

[Anonymous]

Anonymous wrote:OP here. To answer people's questions, I went to Whole Foods because it's close to my kid's school and I was doing pick up, and I only had to get like four things and the other things I knew would be reasonably priced there. Still pricier than they used to be because everything is, but not more expensive than it would be at Giant or Harris Teeter. I do find TJ's has good prices but obviously selection is more limited -- I can't go there for a lot of things. Like I needed molasses and while they might have that at TJ's, they also might not.

If it had been under $6, I would have bought it even though that's pricy. Basically I just can't believe that they sell enough of those loaves at $8.50 apiece to make it worth selling them. They are perishable, and a lot of Whole Foods shoppers are very health conscience -- I bet many of them wouldn't touch brioche.

I honestly think they must be selling like a quarter of their stock and throwing the rest out because I just can't imagine that there are enough people willing to pay that. It is highway robbery.

They trust that their target demographic doesn’t pay attention to prices, and while more of them do check prices now than they did a year ago, about many of their customers, they’re still right.