$8.50 for a loaf of bread

[Anonymous]

Not what you asked, but you can make challah at home really easily- tastes similar to brioche.

[Anonymous]

OP, yes, prices on a lot of groceries - both basic and more high end - have shot up considerably, and more so just in the past month.

Yes, I do think it is price gouging. They are trying to see what the market will bear.

[Anonymous]

So your point is not that brioche bread is very expensive due to inflation because in many stores it is not very expensive. I guess your point is that Whole Foods gouges their customers and that is clearly because so many couldn't care less, inflation or not.

Got it!

[Anonymous]

Anonymous wrote:OP, yes, prices on a lot of groceries - both basic and more high end - have shot up considerably, and more so just in the past month.

Yes, I do think it is price gouging. They are trying to see what the market will bear.

This. My solution is to buy groceries that haven't been inflated. Brioche can just rot.

[Anonymous]

I guess I’m the only person in this thread who has no idea what the hell brioche is.

[Anonymous]

As cliche as it is, we started making our own during the pandemic because of prices. Cibatta is like the easiest bread to make. It's absurd to think we are now saving like $20+ per month because we don't buy bread. Yeah, it's absurdly expensive for bread now that isn't shitty wonder bread.

[Anonymous]

Trader Joe’s brioche is $5

[Anonymous]

Yes it is price gouging

It doesn’t cost more to make or transport. But suckers like the people posting in this thread will pay more bc they believe it somehow better reflects that they are liberals.

This isn’t a joke. What do you think they do with all that grocery store data they collect? They take it and literally come up with these stats. They then have grocery retailer associations that track trends and add those two together and now they know they can hike the prices on certain goods.

The father south and west you go on NOVA the lower the price is for the exact same product.

[Anonymous]

But, isn't that why people go to Whole Foods? I thought people go there to show your status (i.e., I got money to waste).

[Anonymous]

Anonymous wrote:But, isn't that why people go to Whole Foods? I thought people go there to show your status (i.e., I got money to waste).

Weirdly it’s got the best sales on good meat and produce. Always has - decades ago in law school we’d walk to like 6 grocery stores to save money and WF always had cheap meat that was actually still good for several days.

[Anonymous]

whole foods is so stupid..it's like buying a lexus. Cheap with a shiny badge..but it's still a toyota

[Anonymous]

Anonymous wrote:

Anonymous wrote:But, isn't that why people go to Whole Foods? I thought people go there to show your status (i.e., I got money to waste).

Weirdly it’s got the best sales on good meat and produce. Always has - decades ago in law school we’d walk to like 6 grocery stores to save money and WF always had cheap meat that was actually still good for several days.

+1, the only place where I find better deals on produce is TJ’s and WF quality is better. Meat is about the same as other stores but quality is better. And then throw in the “365” brand on a lot of basic staples like canned goods, and WF is often less expensive with higher average quality, than the Harris Teeter or Giant near my house. The store is also more convenient because it has a better layout, and it has more pleasant lighting.

WF affords all this by charging people an arm and a leg on all their prepared foods (WF hot bar is a cafeteria where every plate of food costs $40) and carrying some items that have a very high retail price (expensive cheese and wine, specialty olive oils, random organic stuff from small batch producers). Since the price is already high, the standard non-gouging markup is also high, so their margins are better than a grocery store that doesn’t sell those items and whose customers are unlikely to buy them.

However, $8.50 on a load of store brand bread, even brioche, doesn’t really fit that framework. It is gouging, or at least testing the market to see what it will bear. Another thing WF does on non-staples, especially bakery items, is not display prices prominently unless it’s a deal. So it’s easy to get gouged on those items if you don’t pay attention because they are, in fact, trying to trick you into throwing it in your basket and testing to see if you notice. I think it’s especially devious because with inflation, shoppers are used to seeing the total cost of a cart of groceries creep up, so you could double the cost of brioche and many people would notice at first because their groceries are ringing up at $84 versus $80- they’ll assume it was marginal price increases on a bunch of items. Not a single item doubling. The people who notice will be the ones getting 3 items and doing a double take when it rings up for more than $20.

[Anonymous]

Anonymous wrote:Yes it is price gouging

It doesn’t cost more to make or transport. But suckers like the people posting in this thread will pay more bc they believe it somehow better reflects that they are liberals.

This isn’t a joke. What do you think they do with all that grocery store data they collect? They take it and literally come up with these stats. They then have grocery retailer associations that track trends and add those two together and now they know they can hike the prices on certain goods.

The father south and west you go on NOVA the lower the price is for the exact same product.

I don’t think it’s price gouging - doesn’t that have to be on a much needed product that is hard to get? Like hiking up the price of bottled water after a hurricane or cases like that? I can’t imagine there is a run on brioche as a necessary item.

[Anonymous]

This is my recipe for brioche:

https://www.kingarthurbaking.com/recipes/brioche-recipe

This is not an $8 recipe. They are not called whole paychecks for nothing! I see it is price gouging, even though prices have gone up.

Op, this is an easy recipe and I think you should give it a try. You’ll like it much better than storebrand, and it will save you a lot of money..

[Anonymous]

Anonymous wrote:Don’t go to Whole Foods. Their prices are insane

LOL learn math please this is not true. One can easily shop and Whole Foods sales weekly. Right now Rao's marinara is $5.99 a jar at Giant, Safeway and Harris Teeter closest is $7.99 at Giant. The others are like $10.99 a jar.

Harris Teeter is way more expensive.