Anonymous wrote:
Anonymous wrote:
Anonymous wrote:But, isn't that why people go to Whole Foods? I thought people go there to show your status (i.e., I got money to waste).
Weirdly it’s got the best sales on good meat and produce. Always has - decades ago in law school we’d walk to like 6 grocery stores to save money and WF always had cheap meat that was actually still good for several days.
+1, the only place where I find better deals on produce is TJ’s and WF quality is better. Meat is about the same as other stores but quality is better. And then throw in the “365” brand on a lot of basic staples like canned goods, and WF is often less expensive with higher average quality, than the Harris Teeter or Giant near my house. The store is also more convenient because it has a better layout, and it has more pleasant lighting.
WF affords all this by charging people an arm and a leg on all their prepared foods (WF hot bar is a cafeteria where every plate of food costs $40) and carrying some items that have a very high retail price (expensive cheese and wine, specialty olive oils, random organic stuff from small batch producers). Since the price is already high, the standard non-gouging markup is also high, so their margins are better than a grocery store that doesn’t sell those items and whose customers are unlikely to buy them.
However, $8.50 on a load of store brand bread, even brioche, doesn’t really fit that framework. It is gouging, or at least testing the market to see what it will bear. Another thing WF does on non-staples, especially bakery items, is not display prices prominently unless it’s a deal. So it’s easy to get gouged on those items if you don’t pay attention because they are, in fact, trying to trick you into throwing it in your basket and testing to see if you notice. I think it’s especially devious because with inflation, shoppers are used to seeing the total cost of a cart of groceries creep up, so you could double the cost of brioche and many people would notice at first because their groceries are ringing up at $84 versus $80- they’ll assume it was marginal price increases on a bunch of items. Not a single item doubling. The people who notice will be the ones getting 3 items and doing a double take when it rings up for more than $20.