$8.50 for a loaf of bread

[Anonymous]

Anonymous wrote:Just went to buy a loaf of brioche from Whole Foods to make French bread. It’s usually around $5, which is already up from the $4 it used to be, and pricy for bread. But it’s a treat for us and saves me the trouble of making brioche.

It was $8.49. Fir a single (small) loaf of bread. $8.02 with my Prime discount.

Needless to say, I put it back and will figure something else out.

This HAS to be price gouging, right? There is no way you add up the ingredients in bread, the labor required to make a bunch of loaves at once in a commercial kitchen, and the packaging, and come up with $4+ per loaf (so $8 with a healthy profit margin and factoring the costs to the store of shelving and selling it). I’m sure it’s partly inflation but come on.

Also, who is buying $8 loaves of bread? Like how rich do you need to be to either not notice how expensive dive that is or not care???

This there is how the price is determined. But also, yeah, pretty funny that WF brioche is your inflation indicator.

[Anonymous]

We buy brioche from TJ. I am sort of ashamed to admit that I don't know what the price is. DH does all the shopping But I'm betting it's under $8. TJ prices are usually better than other stores for many things, not all.

[Anonymous]

How do you use a brioche to make French bread? Aren’t those two different things?

[Anonymous]

Anonymous wrote:How do you use a brioche to make French bread? Aren’t those two different things?

I meant French toast, ooops.

[Anonymous]

A big loaf of brioche is $9 at Vons in San Diego. It's not just Whole Foods!

[Anonymous]

It was over $11 in Hawaii a few weeks ago when I visited. I almost passed out.

[Anonymous]

I could understand complaining if you were shopping at Walmart or some other discount food place, but it's hard to fuss about prices at Whole Foods.

[Anonymous]

Whole Foods is a poor choice if you're looking for reasonable prices on baked goods. A challah loaf from any grocery bakery will make excellent French toast.

[Anonymous]

It’s a fair price for a mid-size cake, which is essentially what brioche is.

[Anonymous]

It’s expensive, but this is not price gouging. It’s called the market. It’s more expensive than you want to pay and there is a simple remedy - do not buy. If enough people follow suit, the price will decrease or the item will not be offered. This is how the market works.

[Anonymous]

Have you seen the price for crudites in PA? Unfathomable!

[Anonymous]

Maybe it has to do partly with the price of eggs. A record number of chickens have died recently due to avian flu.

[Anonymous]

It isn’t price gouging if you choose to buy a very niche, high end product. Buy cheap ass $2 bread like the rest of us for your toast.

It’s like complaining that prices at Bloomingdale’s are so high! OMG! Price gouging because they sure have you between a rock and a hard place with no other clothing options available! Your kids will have to go to school with no shoes!

[Anonymous]

Thread title is very misleading. Should have included Whole Foods and Brioche. It’s not like Schmidt’s Italian bread is 8.50

[Anonymous]

Anonymous wrote:

Anonymous wrote:How do you use a brioche to make French bread? Aren’t those two different things?

I meant French toast, ooops.

? the French use brioche to make it.