Peloton Holiday ad sparks criticism

[Anonymous]

Anonymous wrote:

Anonymous wrote:ok, so I just looked at the tread - it's a treadmill with a tv monitor? Not that the bike is much different, really.

What makes them so much cooler than the machines you can buy at sporting goods stores?

Nothing, except that they cost more and you get to keep paying monthly to subscribe to the classes. Oh goodie.

Oh honey. Feel better?

[Anonymous]

While we are on the subject of creepy ads with controlling husbands, what do people think of the Alexa ad where the husband sets the temperature, lights and music for his wife before she gets home. Weird. Why can’t she just do that herself?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Pelotons are stupid.

Says a fat person who can't afford one.

I'm not the PP, but I'd actually have to say that Peloton *owners* are stupid. They are wildly overpriced for what you get. Whoever saw that market opening and drove through it is a genius. You can get a great stationary bike for a fraction of the cost, and then just watch free exercise videos while you cycle.

People that buy those are idiots.

Yup.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Its a bad ad if they are unable to convey the message they want then.
If they wanted the focus on MENTAL health, they could have easily thrown that in there. perhaps the wife says it is hard to get out of bed during the first few sessions, mention not enjoying things she used to. Then in the end show her happy adn talking about feeling refreshed and like herself again.

Anything other than a husband getting a 120lb woman an exercise bike and then that same woman saying she wants to make him proud by not giving up? WTF

She’s meant to be something of a blank slate so that people can project their own desires/goals onto her, whether it’s to treat anxiety, lose weight, have a daily activity that’s just for them, improve their cardiac health, etc. Instead, some people are projecting their own body image issues, which is fine, but those people probably were never going to buy Pelotons anyway so who cares?

The problem is she's not a blank slate. She is making expressions and doing weird stuff that seem at odds with the activity she's engaging in, so we're all wondering why she's such a weirdo instead of imagining how well a Peloton bike could improve our lives and ourselves.

When I am on my Peloton I sing loud and everything!

I am the PP - and an ad featuring a woman singing really loudly with joy while riding her Peloton would work for me, and not seem strange at all. That would show me that this bike can (gag me but yes) spark some fcking joy instead of whatever the hll this ad is supposed to show me the bike can do for a person.

If you can sing loudly with joy while riding your Peloton (few here can seem to spell it properly), then you aren't doing it right.

[Anonymous]

Those in good shape exercise. People who exercise a lot are more inclined to spend thousands on equipment. People who enjoy exercise treat it like a hobby and like getting it as gifts. Peloton is not targeting overweight, once-a-week walkers who hate to exercise.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Pelotons are stupid.

Says a fat person who can't afford one.

I'm not the PP, but I'd actually have to say that Peloton *owners* are stupid. They are wildly overpriced for what you get. Whoever saw that market opening and drove through it is a genius. You can get a great stationary bike for a fraction of the cost, and then just watch free exercise videos while you cycle.

People that buy those are idiots.

Not remotely the same. You have not ridden a Peloton or you would know this and if you don't get it, it's not for you anyway. We all don't need one of everything. I have more than 300 rides on mine and like someone said above, it has it's own room in my house. It's been a game changer for me and I am sure, for a lot of other people. Having said all of this, I am not calling anyone who doesn't own a Peloton an idiot, that seems a little over the top.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Pelotons are stupid.

Says a fat person who can't afford one.

Whatever Sketelor. I probably have a better body and face than you.

[Anonymous]

Anonymous wrote:Those in good shape exercise. People who exercise a lot are more inclined to spend thousands on equipment. People who enjoy exercise treat it like a hobby and like getting it as gifts. Peloton is not targeting overweight, once-a-week walkers who hate to exercise.

But evidently the wife didn't ask for it, or why would she be saying she can't believe she's done it five (six?) days in a row? She was not excited to get thing. Or it's making her compulsive about exercise -- doing the same thing every day with no day off.

Last year there was an ad about a woman who wanted one, saw it hidden in the basement, and started sneaking down to use it before Christmas. I don't want a Peloton, but I liked that ad.

[Anonymous]

Anonymous wrote:Those in good shape exercise. People who exercise a lot are more inclined to spend thousands on equipment. People who enjoy exercise treat it like a hobby and like getting it as gifts. Peloton is not targeting overweight, once-a-week walkers who hate to exercise.

THIS. And fit people don’t exercise as some constant weight battle. I exercise daily and it’s part of being healthy and feeling good. Grew up an athlete. We don’t do it to lose 4 lbs. For Xmas, I would love to get yoga teacher training, running shoes, etc. Reframe.

[Anonymous]

Anonymous wrote:While we are on the subject of creepy ads with controlling husbands, what do people think of the Alexa ad where the husband sets the temperature, lights and music for his wife before she gets home. Weird. Why can’t she just do that herself?

I’m so sorry that the concept of being thoughtful is foreign to you.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Those in good shape exercise. People who exercise a lot are more inclined to spend thousands on equipment. People who enjoy exercise treat it like a hobby and like getting it as gifts. Peloton is not targeting overweight, once-a-week walkers who hate to exercise.

But evidently the wife didn't ask for it, or why would she be saying she can't believe she's done it five (six?) days in a row? She was not excited to get thing. Or it's making her compulsive about exercise -- doing the same thing every day with no day off.

Last year there was an ad about a woman who wanted one, saw it hidden in the basement, and started sneaking down to use it before Christmas. I don't want a Peloton, but I liked that ad.

That was a better ad. I’m not who this company markets to, would never buy one, didn’t even notice this new ad but the ad I did notice was the one with the song All Of the Lights. That’s probably the only time I actually thought about Peloton. And it was more so I thought about the song.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Those in good shape exercise. People who exercise a lot are more inclined to spend thousands on equipment. People who enjoy exercise treat it like a hobby and like getting it as gifts. Peloton is not targeting overweight, once-a-week walkers who hate to exercise.

THIS. And fit people don’t exercise as some constant weight battle. I exercise daily and it’s part of being healthy and feeling good. Grew up an athlete. We don’t do it to lose 4 lbs. For Xmas, I would love to get yoga teacher training, running shoes, etc. Reframe.

In what universe did you think the woman in the ad wanted to lose 4 lbs? The ad said NOTHING about losing weight.

[Anonymous]

It's not the fact that it's an exercise bike, or even so much that it was a gift.

It's the tenor of anxiety and fearful, hesitant, driven anxiousness to please him. That's the troubling part, and it would be troubling if she was exhibiting that cooking dinner on a new stove, over and over.

It's the subservience + fearfulness.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Pelotons are stupid.

Says a fat person who can't afford one.

I'm not the PP, but I'd actually have to say that Peloton *owners* are stupid. They are wildly overpriced for what you get. Whoever saw that market opening and drove through it is a genius. You can get a great stationary bike for a fraction of the cost, and then just watch free exercise videos while you cycle.

People that buy those are idiots.

Yup.

Actually, it's quite a good deal. It's less than a family membership at a gym and you can put up to 10 subscribers/accounts on the bike. You also have access to the running workouts, boot camps, strength/weight classes, mediation and yoga. And, the cost is broken down monthly and interest free.

[Anonymous]

Anonymous wrote:

Anonymous wrote:"who had been gifted"...

when did "gifted" become a word?

language changes, man

Obviously. Or how could a word for a group of bike racers, who form into a pack to go faster by reducing wind resistance, be used for a stationary bike that is always used indoors?

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