Gillette ad on toxic masculinity... have you seen it?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DH here: I thought it was lame, insulting, and will backfire. Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps. Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.

Bye, Felicia!

Different poster here, but check out the ratio of upvotes to downvotes on youtube: https://www.youtube.com/watch?v=koPmuEyP3a0

I am a guy who thought it was a nice short film, but also kind of insulting the more I think about it.

Are you really counting downvotes on youtube as a tell? Those type of things are masterfully manipulated by precisely the kind of guy this ad is calling out.

See this article about how men downvote female programming on IMDB. Or these about how manipulating views and likes is a business and how youtube specializes in bringing people to content that will make them hatefully furious:

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html
https://www.techspot.com/community/topics/over-40-percent-of-activity-on-the-internet-is-fake.251141/
https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

DP . And you don't think Gillette's agency is going to actively support upvotes and positive comments with a massive, well-funded campaign?

Ask Sony if they were successful in beating misogynistic online male trolls when they wanted to sink the new Ghostbusters movie.

You're really giving online trolls a lot of power if you think they were the reason a mediocre re-boot tanked at the box office. Surely you can think of other reasons?

I mean this is a demonstrated effect. See the 538 article. The movie got a 75% on Rotten Tomatoes but no one talked about the movie, they talked about the fanboy response. Was that movie the best movie of all time? Of course not. But yes I do think that online male downvoting of female products makes them less successful when there is a campaign behind it. And I think that because it has happened. I'm not butthurt about it, I'm just saying it is a thing that happens and so people should not take things like downvotes on youtube as gospel.

When producers try to lazily make money by taking successful movies with men and redoing them with unfunny women, people are going to get mad

Everyone would have loved a new Ghostbusters with Bill Murray but instead the money was spent on this trash

Some posters really need usernames.

[Anonymous]

Anonymous wrote:

Some posters really need usernames.

https://getyarn.io/yarn-clip/75fb895b-6dc9-4944-9962-9a6d7aa93425

[Anonymous]

I guess people do not know the history of Procter & Gamble and sexual harassment? LOL Don Draper becomes the feminist role model tell men how to behave.

https://www.wsj.com/articles/are-gillettes-customers-more-toxic-than-its-management-11547595042

[Anonymous]

Anonymous wrote:I guess people do not know the history of Procter & Gamble and sexual harassment? LOL Don Draper becomes the feminist role model tell men how to behave.

https://www.wsj.com/articles/are-gillettes-customers-more-toxic-than-its-management-11547595042

Nothing. To. Do. With. Feminism.

[Anonymous]

What does it say about men that a commercial that says men should be strong enough to speak up against aholes is really about women? I guess it means you all know that you're aholes to women (not all men but a lot of the ones here!)

[Anonymous]

Anonymous wrote:I guess people do not know the history of Procter & Gamble and sexual harassment? LOL Don Draper becomes the feminist role model tell men how to behave.

https://www.wsj.com/articles/are-gillettes-customers-more-toxic-than-its-management-11547595042

The ad isn't about feminists.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I buy Gillette razors, but not the women’s kind. The women’s razors are more expensive, and are not as sharp or lasting as the men’s blades. It’s been a while since I bought women’s blades, so my info may be out of date.

If Gillette wanted to do something meaningful they could stop with the pink tax instead of just signalling with an ad like this. But not charging women more money for personal supplies would actually hit their bottom line. Virtue signaling is so much cheaper.

I’m the first PP above. The women’s blades use more material, so I would expect a higher price. I do not care for the blades that quickly get super dull.

[Anonymous]

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

Thank you so much for this post. I haven’t been able to articulate why I find the current narrative so disturbing and you’ve stated it perfectly. I am not a fan of the road we’re on, or the current images of males/boys on television.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

PP you keep talking about the commercial and that is fair but do you not see the core problem that this commercial is tackling? I think, for example, that radical muslims absolutely are facing negativity because they have been violent and have hurt people. In the same vein, men are responsible for mass shootings, responsible for assault and harassment of women. Not all men of course, but this is a problem in how we are raising boys. A problem we need to tackle as a society. Maybe Gillette isn't getting 100% right but I think they're getting closer to it then we have gotten so far.

No, no, no.

Muslims have not been violent and hurt people. Some particular Muslims have, and only they are responsible for their misdeeds, not the group as a whole.

"Men" are not responsible for mass shootings and assault and harassment of men. Only a tiny minority of particular men. This is not a problem in "how we are raising boys" because nobody is raising their son to be a violent criminal.

Um, a tiny minority of men? Statistics on rape, murder, sexual assault, and pedophilia suggest that many, many, MANY men are doing this crap. Obviously a lot of people are (unintentionally) raising their sons to be criminals.

Have you ever asked the men in your lives how old they were when they lost their virginity and to whom? Do you know many male rapes and sexual assaults go unreported?

[Anonymous]

Anonymous wrote:Gillette...the best a beta man can gettttt.....

ha ha!!!!

I love these lines!

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

PP you keep talking about the commercial and that is fair but do you not see the core problem that this commercial is tackling? I think, for example, that radical muslims absolutely are facing negativity because they have been violent and have hurt people. In the same vein, men are responsible for mass shootings, responsible for assault and harassment of women. Not all men of course, but this is a problem in how we are raising boys. A problem we need to tackle as a society. Maybe Gillette isn't getting 100% right but I think they're getting closer to it then we have gotten so far.

No, no, no.

Muslims have not been violent and hurt people. Some particular Muslims have, and only they are responsible for their misdeeds, not the group as a whole.

"Men" are not responsible for mass shootings and assault and harassment of men. Only a tiny minority of particular men. This is not a problem in "how we are raising boys" because nobody is raising their son to be a violent criminal.

Um, a tiny minority of men? Statistics on rape, murder, sexual assault, and pedophilia suggest that many, many, MANY men are doing this crap. Obviously a lot of people are (unintentionally) raising their sons to be criminals.

Have you ever asked the men in your lives how old they were when they lost their virginity and to whom? Do you know many male rapes and sexual assaults go unreported?

But most men are raped by men.

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys.

Thank you so much for this post. I haven’t been able to articulate why I find the current narrative so disturbing and you’ve stated it perfectly. I am not a fan of the road we’re on, or the current images of males/boys on television.

Couldn't agree more.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Gillette...the best a beta man can gettttt.....

ha ha!!!!

I love these lines!

Uh, I think that illustrates the point.

[Anonymous]

DH watched the ad and he said it makes him less inclined to buy Gillette.

He's not opposed to the message, but he just wants to buy something as simple as a razor blade without it being turned into a moral debate which have nothing to do with razor blades.

[Anonymous]

I thought it was ok. I appreciate the message, but didn’t think it was tightly produced. They could have focused on one compelling story or story arc instead of a dozen+ disjointed situations. I also don’t consider it a “commercial” more like a PSA but also try to get into the “ national conversation.” . Just my thoughts.