Reply to Peloton Holiday ad sparks criticism

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]It's a luxury fitnesss brand...did they think it was going to be a bunch of chubby people touting Jenny Craig microwavable meals? Like wtf. It's a dumb commercial but I don't get why people think a brand that's aspiration based - people buying a Peloton aspire to be thin - should use overweight people.[/quote]

Bc she was already very thin. Her aspiration to be even thinner is what has people bashing the ad. [/quote]

The ad didn't say one word about being thin.  Not one.  It didn't mention weight once.  Everyone complaining about "aspiration to be thinner" is projecting their own feelings onto that fictional woman.  [/quote]

+ 10000

It would have been way worse if the ad had shown an overweight woman who had been gifted a Peloton from her husband.  I read this ad as featuring a woman quite like myself - one who is ALREADY into fitness and gets "hooked" on the Peloton.  When we got ours, I woke up at 6 am because I couldn't sleep, I was so excited to get on my Peloton.  And no, I wasn't using it to lose weight.  I was already at a great weight when we bought it, I maintained my figure through lifting and eating well, and frankly added the Peloton in because I knew I needed more cardio for my heart health and mental health.

My DH got me our Peloton for Christmas last year (though it was not a surprise, we picked it out together) and I'm now talking about getting a Peloton Tread.  I'd be THRILLED if he got me one for Christmas!![/quote]

You’re the target audience. You probably had your “carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym.” However, most of society isn’t, hence the bashing. [/quote]

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