Reply to Gillette ad on toxic masculinity... have you seen it?

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[quote=jsteele][quote=Anonymous][quote=Anonymous][quote=Anonymous]DH here:  I thought it was lame, insulting, and will backfire.  Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps.  Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.  [/quote]

I think you’re underestimating the importance of social issues for younger adult men. They’re also the same group switching to the dollar shave club, and similar outfits. [/quote]

Right. And Dollar Shave Club isn't doing silly, pointless virture-signaling bullsh!t like this. They're just focusing on selling an adequate product at a reduced cost relative to the major competitors.

The fact that Gillette spent money on this ad, which doesn't tout the benefits or technology of their products, or explain why I as a consumer should choose theirs over a competitor's offerings, is proof that they are overcapitalized, and have plenty of money to throw around in stuff like this. Do you know what the budget for spots like that are? Being in the production and post business, I can probably accurately guesstimate it, and it's shockingly high. When Gillette has that kind of money to pour into something like that, it tells me their products are overpriced. [/quote]

They aren't paying anything for discussions on websites like this, or the tweets and Facebook posts about the ad. If Gillette had produced an ad explaining the benefits of their product, would there be a post about it here? They wanted their ad to go viral.  Mission accomplished.
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