Jen Hatmaker

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I feel like this may be the beginning of the end....

What are Jen's real options moving forward? She's almost 50 and has beaten the white progressive suburban wine mom girlboss of all the things to death. Besides other women do this much better and are a lot younger. She completely lost her former evangelical audience, which left with a lot of pain and sadness and were never really replaced as progressive fans are not as loyal and are a lot more fickle. She never had an HGTV audience. She already wrote her manifesto which sold bupkis. Her cook book didn't sell either. Her podcasts are bore fests with guests no one cares about. Her charity grift is over, same as Glennon's which is a strange coincidence.

I've followed her from way back in her evangelical days. I was more aligned w her old belief system than not, still am. I liked that someone who didn't look and sound like my grandma wrote a relatable devotional.

I respect changing beliefs and was not bothered by her statement about inclusivity in 2016, although I know that is when she started losing her fanbase. She seems to have slid further and further to the left and become more annyoing since the divorce. I cant relate to her. Age has nothing to do with it but the general lack of purpose and not being able to bring out that sense of "me too" with the pile of followers she has now. I used to really dig into what she had to say. Now I just roll my eyes & come here to see the comments. And that is sad.

Her cookbook didn't do well because who buys cookbooks? Most people get their recipes online and follow chefs or food bloggers because they're food experts. Jen might have had the captive audience for a witty cookbook with gimpses into her life 10 years ago but in 2023, no she doesn't.

Her podcasts are super boring. I scroll through them every couple of months or so and usually don't find one topic where I find myself interested enough to listen. She's a great writer but she alienated the Christian moms and the girl boss wine mom progressives aren't invested in her at least not in very large numbers.

I think she's bright and witty and talented but until she figures out who she is and who her people are, mediocrity is probably the best we're going to see from her

I could have written this. Jen in 2012-2016 had a real voice. She stood out and presented a beautiful fresh version of the Gospel. Then she pivoted and pursued bigger, secular fame and fortune and eventually found herself where she is now. Just another changing gong that’s clanging out loudly what every other influencer is clanging out. No longer a fresh and honest and unique voice. You can’t just curate a new one once you lose it.

[Anonymous]

From a marketing/pr standpoint, I’d say her “team” consists of an agency she has on retainer who handles her pr, social media and book marketing (speaking engagements tied to a book’s release). That may be 2-3 folks but they’re also dedicated to other people they represent so they give big sis a percentage of their time every week. Usually these agencies try and sign the same type of people so they can cross-pollinate marketing efforts (eg big sis and big sass). I’m guessing the agency she’s hired dabbles primarily in white spiritual women.

I’d also think that she’s signed up with a speaker’s bureau who would work on her behalf to book her speaking engagements tied to her books and to her (and I say this loosely) brand. I’m not sure how publishing works. I guess she’d have an agent? And then the virtual assistant in the Philippines. I mean, I guess you’d call that a team but it’s not like they’re her full-time staff. It’s just basically agencies she’s hired and then they allocate folks to cover the services she’s paying for. Depending on how much the marketing/pr agency is working for her, she could realistically be paying them a retainer of $5-$10k/month.

I could see them writing her social media posts since her voice is easy to emulate. She probably comes up with the dumb ideas (tp rolls!) and then some very poor soul has to write it with an AI assist. The agency doesn’t challenge her on anything because she’s the client and they see her as a paycheck (despite big sis thinking they’re big time beloved friends of hers).

[Anonymous]

Even book club may be dying. I’ve never signed up but she used to show the boxes and they were filled w goodies. Next month you get apple tea bags? And a canvas tote only if you’re new. Yikes.

[Anonymous]

Anonymous wrote:Did the brilliant Jane Capstitcher scribe ALSO write the classified ad for Ben's room he is subletting in his apartment?

Where is Ben going to live now? Is he still going to Texas St?

I'm sure the other roommates love Jen looking for a new roommate for them from social media.

maybe he needs a more budget friendly place.

[Anonymous]

Anonymous wrote:Even book club may be dying. I’ve never signed up but she used to show the boxes and they were filled w goodies. Next month you get apple tea bags? And a canvas tote only if you’re new. Yikes.

It’d be easier for her to run a book club through patreon. Book club people want the community and can buy the book themselves. She seems really behind the times with this book club situation.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Even book club may be dying. I’ve never signed up but she used to show the boxes and they were filled w goodies. Next month you get apple tea bags? And a canvas tote only if you’re new. Yikes.

It’d be easier for her to run a book club through patreon. Book club people want the community and can buy the book themselves. She seems really behind the times with this book club situation.

This was 100% just a cash grab. She’s up charging the book and the extras - and now there are barely extras. My guess is that shuts down next.

Also, Able just got a new CEO. Does Sis still fit with that brand???

[Anonymous]

I’ve handled multimillion dollar marketing budgets for Fortune 500 companies and it’s par for the course to hire agencies such as these to handle the PR, social, etc. It’s bonkers to me that just average run-of-the-mill influencer folks lay out the same kind of money for agency services that large billion dollar brands do.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Did the brilliant Jane Capstitcher scribe ALSO write the classified ad for Ben's room he is subletting in his apartment?

Where is Ben going to live now? Is he still going to Texas St?

I'm sure the other roommates love Jen looking for a new roommate for them from social media.

maybe he needs a more budget friendly place.

Nothing says I’ve gotten a handle on my finances post-divorce than unnecessarily paying extravagant rent for a kid’s room while attending college. That’s not a smart financial move.

[Anonymous]

Charity done. Boyfriend never real. Book club faltering. Cruise embarrassing.

I feel like Jen doesn’t have it in her to be an influencer anymore. She doesn’t seem to have spark or genuine energy. She preens and smiles but it comes across as shallow and desperate now.

I think she’d love to retire from influencing but only 1/5 kids appears to be truly independent, Oprah might call again and how will she be the Queen boss of her friends anymore if she walks away from chasing celebrity…

[Anonymous]

She brags and sells a me course on finances but I speculate she’s never learned about her own finances. She’s hired people but she doesn’t really know how to budget or plan or save money. The same with healing from divorce, she wants to teach and make money off things she doesn’t know anything about and that she hasn’t done.

[Anonymous]

She seemed sad in that last book club shill. NGL I've been interested in her book club in the past but always tell myself I'm too busy to do it but $32 for that is a hard no from me, even if the book does look good. It's all about the money grab.

I wish she'd take a hiatus and figure out what she wants from her online presence and do a hard rebrand. This is just pathetic.

[Anonymous]

What's the big thing she's been working on that's happening in 3 weeks?

[Anonymous]

Anonymous wrote:From a marketing/pr standpoint, I’d say her “team” consists of an agency she has on retainer who handles her pr, social media and book marketing (speaking engagements tied to a book’s release). That may be 2-3 folks but they’re also dedicated to other people they represent so they give big sis a percentage of their time every week. Usually these agencies try and sign the same type of people so they can cross-pollinate marketing efforts (eg big sis and big sass). I’m guessing the agency she’s hired dabbles primarily in white spiritual women.

I’d also think that she’s signed up with a speaker’s bureau who would work on her behalf to book her speaking engagements tied to her books and to her (and I say this loosely) brand. I’m not sure how publishing works. I guess she’d have an agent? And then the virtual assistant in the Philippines. I mean, I guess you’d call that a team but it’s not like they’re her full-time staff. It’s just basically agencies she’s hired and then they allocate folks to cover the services she’s paying for. Depending on how much the marketing/pr agency is working for her, she could realistically be paying them a retainer of $5-$10k/month.

I could see them writing her social media posts since her voice is easy to emulate. She probably comes up with the dumb ideas (tp rolls!) and then some very poor soul has to write it with an AI assist. The agency doesn’t challenge her on anything because she’s the client and they see her as a paycheck (despite big sis thinking they’re big time beloved friends of hers).

I feel like she's doing her own social posts. They're so terrible and seem random

[Anonymous]

Keeping all the spinning plates up in the air to diminishing returns and profits is exhausting. The book club, the podcast, Legacy Collective. She's got to constantly organize and promote them week to week and month to month. Meanwhile no one cares and the revenue is drying up. The donors started to leave LC and the board was probably exhausted to so it was an easy decision to shut the doors, especially as Glennon's Together Rising was doing the same. Thanks, though, she has a strong and present partner right beside her to help her through this tough time, though, Big Sass.

[Anonymous]

Anonymous wrote:Charity done. Boyfriend never real. Book club faltering. Cruise embarrassing.

I feel like Jen doesn’t have it in her to be an influencer anymore. She doesn’t seem to have spark or genuine energy. She preens and smiles but it comes across as shallow and desperate now.

I think she’d love to retire from influencing but only 1/5 kids appears to be truly independent, Oprah might call again and how will she be the Queen boss of her friends anymore if she walks away from chasing celebrity…

I feel like her & Tyler were real-ish in the beginning. She looked really happy. If everything was dried up with hubby and she was getting some action and attention for the first time, she was probly over the moon plus having someone want her after the trama of the divorce I'm sure was very validating and a releif. I think the problem was that someone should have had a me course on modern dating or dating after a divorce. She fell in with a confirmed commitmetntphobe who had to ask his female bestie if he could date Jen Hatmaker. She probably also came on too strong too fast and since all the gushing was so public at first and they're doing their joint speaking engagements or whatever, its embarrasing to backtrack and shes probably in save face mode.

When you make a big announcement about dating someone and youre Jen Hatmaker, you have to make a big announcement about not dating them and thats probably hard for her to swallwo