Reply to Jen Hatmaker

Forum Index » Entertainment and Pop Culture

Reply to "Jen Hatmaker"

Subject:

Emoticons





More smilies

Text Color: Font: Close Marks

[quote=Anonymous][quote=Anonymous]From a marketing/pr standpoint, I’d say her “team” consists of an agency she has on retainer who handles her pr, social media and book marketing (speaking engagements tied to a book’s release). That may be 2-3 folks but they’re also dedicated to other people they represent so they give big sis a percentage of their time every week. Usually these agencies try and sign the same type of people so they can cross-pollinate marketing efforts (eg big sis and big sass). I’m guessing the agency she’s hired dabbles primarily in white spiritual women.

I’d also think that she’s signed up with a speaker’s bureau who would work on her behalf to book her speaking engagements tied to her books and to her (and I say this loosely) brand. I’m not sure how publishing works. I guess she’d have an agent? And then the virtual assistant in the Philippines. I mean, I guess you’d call that a team but it’s not like they’re her full-time staff. It’s just basically agencies she’s hired and then they allocate folks to cover the services she’s paying for. Depending on how much the marketing/pr agency is working for her, she could realistically be paying them a retainer of $5-$10k/month.

I could see them writing her social media posts since her voice is easy to emulate. She probably comes up with the dumb ideas (tp rolls!) and then some very poor soul has to write it with an AI assist. The agency doesn’t challenge her on anything because she’s the client and they see her as a paycheck (despite big sis thinking they’re big time beloved friends of hers).[/quote]

I feel like she's doing her own social posts. They're so terrible and seem random[/quote]

Options

	Disable HTML in this message
	Disable BB Code in this message
	Disable smilies in this message

Review message

Search Recent Topics Hottest Topics