Target new redesign is the PITS

[Anonymous]

Funny, I’ve noticed I no longer linger with a coffee and browse for an hour like I used to, since the redesign.

And I for sure haven’t browsed the clothing for the reasons listed here: the cart doesn’t fit and it’s a hot mess!

It’s a shame. I miss it, but it’s not predictable and familiar anymore. It’s no longer enjoyable.

[Anonymous]

Anonymous wrote:

Anonymous wrote:The self checkout cameras make me look like Oscar the Grouch after being blown around in the wind for a couple of months. If you ever need a self esteem check from feeling like you look kind of cute today, go take a look at your reflection in the self checkout cameras.

OMG, I am so glad you said this!!! I thought it was just me and almost had a heart attack after seeing how horrific I looked in that camera.

I made the mistake of accidentally looking up- almost died at how bad I looked. Now I make it a point to never look up.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Parts of it remind me of Kohl's. You're looking at clothes, but suddenly here are a few toys on display. When I go to Target, I want the toys to all be organized neatly in their own aisles.

YES. Enough with the mixed-use aisles. Everything should be in its own section. The home goods area is such a mess - they think it's somehow cute or clever to combine things, making it impossible to find what you're looking for. It was so much better when blankets were in the blanket aisle and picture frames were in the frames aisle.

This is what happens when millennials take charge.

Cute and clever becomes the priority over functional and useful.

You think millenial-age people are C-level decisionmakers at Target?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:The self checkout cameras make me look like Oscar the Grouch after being blown around in the wind for a couple of months. If you ever need a self esteem check from feeling like you look kind of cute today, go take a look at your reflection in the self checkout cameras.

OMG, I am so glad you said this!!! I thought it was just me and almost had a heart attack after seeing how horrific I looked in that camera.

I made the mistake of accidentally looking up- almost died at how bad I looked. Now I make it a point to never look up.

I’m so thankful for these comments. I too once made the mistake of looking up and nearly resorted to never leaving the house again after that.

If the new layout goal is to encourage in-store shopping, removing those cameras could be a start!

[Anonymous]

Anonymous wrote:Anyone else irritated with the Target redesign? I can't make sense of it. Everything was so straightforward before; now they've got these "open-concept" corners where they artfully arrange home goods / seasonal items / whatever. And the clothing sections are divided into weird sections. It's much more difficult to run in and get what I need. Now I have to wade through their creative designer's crazy setup. So annoying.

That's exactly what they want. Target Effect amplified. I used to be able to run in and get the few items I needed, but now that I have to wander about more, I end up finding 5 things I didn't know I needed until I saw them.

The most annoying thing, IMO, is that the accessories aren't all together. I don't want to have to go through the women's, women's plus, and teen sections when I want a new hat, gloves, bag, etc. If they wanted the open design, they should have at least done the women's, women's plus, and younger clothing in a circle around an area of accessories.

I had to grab some gloves and hats for my kids and had to go to 4 different areas to find them! That's insane. However, it's just pushed me to use Target.com and their pick up service more. Let them run around and get the items for me.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Parts of it remind me of Kohl's. You're looking at clothes, but suddenly here are a few toys on display. When I go to Target, I want the toys to all be organized neatly in their own aisles.

YES. Enough with the mixed-use aisles. Everything should be in its own section. The home goods area is such a mess - they think it's somehow cute or clever to combine things, making it impossible to find what you're looking for. It was so much better when blankets were in the blanket aisle and picture frames were in the frames aisle.

This is what happens when millennials take charge.

Cute and clever becomes the priority over functional and useful.

You think millenial-age people are C-level decisionmakers at Target?

I mean, technically they consider those born in '82 to be Millennials, so those people are 36 going on 37 this year. I was born in '82 and someone I graduated HS with is a Director of Product Development at a large merchandise group.

Anyway, it's now an Instagram world that we live in. Gotta make it cute for the gram!

[Anonymous]

DH and I were born in 82 and we are so offended by being included as millenials. We married at 24, bought a house at 27 and became parents at 28. We are entirely self sufficient and have been since the day we graduated college.

[Anonymous]

Anonymous wrote:DH and I were born in 82 and we are so offended by being included as millenials. We married at 24, bought a house at 27 and became parents at 28. We are entirely self sufficient and have been since the day we graduated college.

You WANT to be thought of as Gen X? I'm Gen X and I thought everyone thought we were "slackers." You sound more like the Greatest Generation, IMO.

[Anonymous]

i go to our Burke Target all the time and have no clue what you people are talking about re: the redesign.

There are still plenty of aisles. girls clothes and boys clothes are right next to one another.

Only thing that sucks is the shoe selection.

[Anonymous]

NP. I also shop at the Sterling Target (the one near Wegmans). Twice just recently, they've had no employees in the checkout lanes. Self checkout only. Once about a week before Christmas, then again yesterday morning.
I guess it isn't a huge deal if most people are inclined to use the self-checkout lanes, but it just seemed very odd to me. Usually there would be at least one or two staffed checkout lanes open.
And yes, the redesign is horrid.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:The self checkout cameras make me look like Oscar the Grouch after being blown around in the wind for a couple of months. If you ever need a self esteem check from feeling like you look kind of cute today, go take a look at your reflection in the self checkout cameras.

OMG, I am so glad you said this!!! I thought it was just me and almost had a heart attack after seeing how horrific I looked in that camera.

I made the mistake of accidentally looking up- almost died at how bad I looked. Now I make it a point to never look up.

I’m so thankful for these comments. I too once made the mistake of looking up and nearly resorted to never leaving the house again after that.

If the new layout goal is to encourage in-store shopping, removing those cameras could be a start!

Holy sh*t, thank you. I was like waiit, what? Did I age 50 years during my 10 minute trek between the house and Target? Ackkk!!!

[Anonymous]

Yes I just want to see ALL THE DAMN PAJAMAS. But here are the Disney pajamas and over here is the random display of Christmas pajamas and then over here are The Other Pajamas, but that can be dicey.

I think I have reached Peak Suburban Mom now that I'm complaining about this.

[Anonymous]

Anonymous wrote:

Anonymous wrote:DH and I were born in 82 and we are so offended by being included as millenials. We married at 24, bought a house at 27 and became parents at 28. We are entirely self sufficient and have been since the day we graduated college.

You WANT to be thought of as Gen X? I'm Gen X and I thought everyone thought we were "slackers." You sound more like the Greatest Generation, IMO.

I think we were considered slackers 20-25 years ago. Now we're just working stiffs. Nothing to be ashamed of.

[Anonymous]

Anonymous wrote:

Anonymous wrote:The Target closest and most convenient to me is in Columbia Heights, DC (the only one in DC proper or is the one in Cleveland Park open yet?). That one is always well stocked but is so busy and in such disarray that it looks like Saigon after the fall. I'm surprised there's not a goat running around in there. ANY "design" would be better than what it's like now. And the lines are INSANE. I feel bad for the workers. That store is clearly understaffed. The pharmacy workers are very efficient and friendly, however.

God, this is all so true. Except that I don't agree that it is always well stocked. For me it's hit or miss. I think I once read (a few years back) it was the busiest Target in the country. I haven't been since before Christmas, but I didn't notice anything remarkably different. Did this one get redesigned?

[Anonymous]

Anonymous wrote:

Anonymous wrote:DH and I were born in 82 and we are so offended by being included as millenials. We married at 24, bought a house at 27 and became parents at 28. We are entirely self sufficient and have been since the day we graduated college.

You WANT to be thought of as Gen X? I'm Gen X and I thought everyone thought we were "slackers." You sound more like the Greatest Generation, IMO.

Well I’m not an “entitled” snowflake millennial either!