Proof the Beyoncé “hype” is 100% fake — clothing line flopped

[Anonymous]

I had no idea she had a clothing line. I can only assume she’s using it as a business right off for tax purposes because if she pushed it all I would have at least heard or it or seen something of it on social media - esp when I send 1/2 my time in her hometown.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I do think it’s weird that her clothing line basically collapsed.

Contrast this with Kayne’s and Rihanna’s success with clothing. Hell, Rhinanna is now a billionaire due to the success of her product lines.

Rihanna is much more popular internationally than Beyonce. Rihanna also seems genuine whereas Beyoncé’s image is controlled.

[Anonymous]

I just find her and her husband to be among the mist unlikeable celebrities.

[Anonymous]

Anonymous wrote:I had no idea she had a clothing line. I can only assume she’s using it as a business right off for tax purposes because if she pushed it all I would have at least heard or it or seen something of it on social media - esp when I send 1/2 my time in her hometown.

Exactly! She does not promote it, if you go to the site right now and try to find any pieces it’s just advertisements. It’s not even readily available to purchase and nobody is buzzing about it. If she wanted to she could put her mega machine behind it and push it but she has never done that. Adidas doesn't even push it.

[Anonymous]

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

But what is likeable about them? Nothing. They seem like hard, cold money grubbers and fame whores who don’t give a damn about anything but themselves.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

But what is likeable about them? Nothing. They seem like hard, cold money grubbers and fame whores who don’t give a damn about anything but themselves.

But what is dislikable about them? I don’t know where you get that impression about them. They’re so private.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I do think it’s weird that her clothing line basically collapsed.

Contrast this with Kayne’s and Rihanna’s success with clothing. Hell, Rhinanna is now a billionaire due to the success of her product lines.

Rihanna is much more popular internationally than Beyonce. Rihanna also seems genuine whereas Beyoncé’s image is controlled.

The only song I know from Beyoncé is “put a ring on it” and only because of the skit on SNL. I do not know any Rihanna songs. Expecting another horrible half time show.

So what, don't watch? Everything is not going to be catered to your specific taste. There's a country singer singing the national anthem that I know nothing about, matter of fact country music is pretty much the only genre I can't stand. Last year it was another country music artist that sang it. I really don't care, I just don't pay attention to that part.

grow up, people!

You’ve never heard of Chris Stapleton? Really?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

But what is likeable about them? Nothing. They seem like hard, cold money grubbers and fame whores who don’t give a damn about anything but themselves.

But what is dislikable about them? I don’t know where you get that impression about them. They’re so private.

Him cheating on her comes to mind. Him being a drug dealer also comes to mind.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

But what is likeable about them? Nothing. They seem like hard, cold money grubbers and fame whores who don’t give a damn about anything but themselves.

But what is dislikable about them? I don’t know where you get that impression about them. They’re so private.

Him cheating on her comes to mind. Him being a drug dealer also comes to mind.

Her pulling the "Don't you know who I am? Get out of the way" to an ambulance that was there for an old lady having a heart attack.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

But what is likeable about them? Nothing. They seem like hard, cold money grubbers and fame whores who don’t give a damn about anything but themselves.

But what is dislikable about them? I don’t know where you get that impression about them. They’re so private.

I don’t think there’s anything dislikable about her.

But there is so much to hate about Jay. He literally shot his own brother, he’s a cheater, and he’s a colorist.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just find her and her husband to be among the mist unlikeable celebrities.

Really? They are basically harmless and she doesn’t even give interviews. Jay does, but not often. They are incredibly private and you barely hear anything about them unless they are putting out music.

But what is likeable about them? Nothing. They seem like hard, cold money grubbers and fame whores who don’t give a damn about anything but themselves.

+1. And they’re both dumber than rocks.

[Anonymous]

Anonymous wrote:Why are all these Boomers posting on DCUM?

Lay off Beyonce. We get it; you don't like her. So what? Plenty of people do.

Sweetheart, we know you're 35 and love Beyonce. There's no need to pretend to be a preteen and start calling people who disagree with you a Boomer. You're like four years late on this trend.

[Anonymous]

Anonymous wrote:It is weird all the speculation that Beyonce is all hype. She is not all hype, her tour is doing gangbusters. This business line is not strong, and its because Ivy Park stuff is weird and expensive.

Jessica Simpson built a shoe company not on her fame but on SHOES. Her fame gave her the capital to do it, but she made cute shoes at an affordable price point and got them into major department stores. THAT is why she's super successful. Jessica ALBA is also very successful for the same reason, good product, good product design, highly useable, relatively affordable, sold in big box stores.

Rihanna again, with FENTY beauty, GREAT product that is both affordable and generally accessible/appealing to a large range of people. And is sold in major makeup chains like Sephora.

Yeezy has sneaker culture propping it up. Beyonce's stuff is very expensive, isn't sneakers (a weird niche industry where people are willing to spend crazy amounts of money), and isn't being sold everywhere. It does those special drops. I mean would you pay $500 for this weird green athleisure suit?



Ivy Park is just not a business that has a huge market. If you want to be weird and luxury be weird and luxury. If you want to sell a lot and be mainstream, sell a lot and be mainstream. Beyonce lives in the middle ground of having way more expensive than mainstream prices but doesn't have the luxury brand reputation that gets the fashionphiles to whip out their credit cards.

Excellent analysis. I'll recant my Beyonce Truther position. You're right that both things can be true at once-- she can have a huge music following and no fashion line market.

[Anonymous]

I didn't even know she had a clothing line, so there's that.

I just find her to are very boring. I know someone who dealt with her regularly in a situation where she was a client they saw regularly and they said was very aloof and refused to wait in the waiting room even when she would have been the only person there.