Proof the Beyoncé “hype” is 100% fake — clothing line flopped

[Anonymous]

Anonymous wrote:

Anonymous wrote:Beyonce has stated many times that she only wants to be remembered for her music. I'm a Beyhive superfan and I wouldn't buy Ivy Park. Looks like something fun she does but I never got the impression it was anything more than social media hype. If she were really serious about it she has the resources to make it into something.

The only song I can recall of hers is “Put a Ring On it.” I don’t think she has the market saturation she thinks she does.

NP here and I just find it weird that you really don’t even know much about her yet you’re so bothered. I can’t stand Taylor Swift and likewise I don’t think I could name one of her songs but I would probably recognize a few. I have never once posted in any Taylor Swift thread because I don’t give AF. Clearly she has a huge fan base. I don’t get it I think she’s awful, but I also understand it’s not for me.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Y'all just hate successful black women, it intimidates you as a fragile, POOR white woman.

Check your privilege like I did.

-white lady

What a joke. I don't like Beyonce's music because it's not my preferred genre, and I don't think she's a mover and shaker the way Taylor Swift is. That now makes me poor and racist?

DP. I’m a fan of Beyonce and Taylor. The way they do business and the way they control their image are very similar.

[Anonymous]

Beyoncé is not that stylish and has less an innovative eye for design than Kanye has. So it doesn’t surprise me that her line would do worse than his despite him being such a turd.

[Anonymous]

Anonymous wrote:I am relieved to find others think Beyoncé is fake & all-marketing. In general these big pop stars hold no interest to me - Beyoncé, Madonna, JLo - there is no musical talent. It’s all undeserved adulation.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Y'all just hate successful black women, it intimidates you as a fragile, POOR white woman.

Check your privilege like I did.

-white lady

What a joke. I don't like Beyonce's music because it's not my preferred genre, and I don't think she's a mover and shaker the way Taylor Swift is. That now makes me poor and racist?

DP. I’m a fan of Beyonce and Taylor. The way they do business and the way they control their image are very similar.

+1 whatever their image, they control their content. For me, that is admirable even if I don't listen to their music.

[Anonymous]

I like some of Beyoncé music and think she is a great entertainer. Her Formation video was thought-provoking and visually stunning. Her clothing line flopped because it was poor design and cheap fabric. Someone thought they could get away with just splashing Ivy Park on everything and it would sell. Jessica Simpson actually has feminine and wearable dresses in a Lauren Conrad sort of way. Rihanna’s stuff is trendy, glossy and well-marketed.

[Anonymous]

It is weird all the speculation that Beyonce is all hype. She is not all hype, her tour is doing gangbusters. This business line is not strong, and its because Ivy Park stuff is weird and expensive.

Jessica Simpson built a shoe company not on her fame but on SHOES. Her fame gave her the capital to do it, but she made cute shoes at an affordable price point and got them into major department stores. THAT is why she's super successful. Jessica ALBA is also very successful for the same reason, good product, good product design, highly useable, relatively affordable, sold in big box stores.

Rihanna again, with FENTY beauty, GREAT product that is both affordable and generally accessible/appealing to a large range of people. And is sold in major makeup chains like Sephora.

Yeezy has sneaker culture propping it up. Beyonce's stuff is very expensive, isn't sneakers (a weird niche industry where people are willing to spend crazy amounts of money), and isn't being sold everywhere. It does those special drops. I mean would you pay $500 for this weird green athleisure suit?



Ivy Park is just not a business that has a huge market. If you want to be weird and luxury be weird and luxury. If you want to sell a lot and be mainstream, sell a lot and be mainstream. Beyonce lives in the middle ground of having way more expensive than mainstream prices but doesn't have the luxury brand reputation that gets the fashionphiles to whip out their credit cards.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Y'all just hate successful black women, it intimidates you as a fragile, POOR white woman.

Check your privilege like I did.

-white lady

What a joke. I don't like Beyonce's music because it's not my preferred genre, and I don't think she's a mover and shaker the way Taylor Swift is. That now makes me poor and racist?

Except she is, just say you hate black success

This.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Why are all these Boomers posting on DCUM?

Lay off Beyonce. We get it; you don't like her. So what? Plenty of people do.

Why boomers? I’m sure the people who like this person, and the people who dislike her, represent a cross section of the population.

Definitely DCUM boomers on here hating Beyoncé so much.

I find it funny that the young progressive crowd enthusiastically support Beyonce, a performer who chooses to supplement her already lucrative income by playing private shows for moguls who support the death penalty for LBGTQ individuals.

And Chic fil a is still popular. See how no one cares what you find funny.

[Anonymous]

Honestly, she’s beautiful and talented, but I never really understand all the hype. I find her music hit or miss for me.

[Anonymous]

Anonymous wrote:I am relieved to find others think Beyoncé is fake & all-marketing. In general these big pop stars hold no interest to me - Beyoncé, Madonna, JLo - there is no musical talent. It’s all undeserved adulation.

And not showing up until she won the Grammy milestone. GMAF someone needs to tell her she’s not that special.

[Anonymous]

Anonymous wrote:I am relieved to find others think Beyoncé is fake & all-marketing. In general these big pop stars hold no interest to me - Beyoncé, Madonna, JLo - there is no musical talent. It’s all undeserved adulation.

Say what you want about Madonna, but you cannot honestly deny the woman is fantastically talented - as a performer, marketer and presenter of music. I have no idea if she wrote her own music but over the years she delivered dozens of songs that have great melodies and arrangements - in a way that, say, J Lo, with all respect to her as a presenter and marketer, has not.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I am relieved to find others think Beyoncé is fake & all-marketing. In general these big pop stars hold no interest to me - Beyoncé, Madonna, JLo - there is no musical talent. It’s all undeserved adulation.

Say what you want about Madonna, but you cannot honestly deny the woman is fantastically talented - as a performer, marketer and presenter of music. I have no idea if she wrote her own music but over the years she delivered dozens of songs that have great melodies and arrangements - in a way that, say, J Lo, with all respect to her as a presenter and marketer, has not.

Madonna wrote or co-wrote most of her songs. Same with Beyonce. No idea about J Lo.

[Anonymous]

Talent is just a small factor in success of any of these celebrities. Luck and backers play a larger role.

[Anonymous]

Anonymous wrote:Talent is just a small factor in success of any of these celebrities. Luck and backers play a larger role.

Madonna is unrivaled in her ability to reinvent and repackage herself. You may not like all renditions equally but you cannot deny that they are different and complete.