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Reply to "Proof the Beyoncé “hype” is 100% fake — clothing line flopped"
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[quote=Anonymous][quote=Anonymous]It is weird all the speculation that Beyonce is all hype. She is not all hype, her tour is doing gangbusters. This business line is not strong, and its because Ivy Park stuff is weird and expensive. Jessica Simpson built a shoe company not on her fame but on SHOES. Her fame gave her the capital to do it, but she made cute shoes at an affordable price point and got them into major department stores. THAT is why she's super successful. Jessica ALBA is also very successful for the same reason, good product, good product design, highly useable, relatively affordable, sold in big box stores. Rihanna again, with FENTY beauty, GREAT product that is both affordable and generally accessible/appealing to a large range of people. And is sold in major makeup chains like Sephora. Yeezy has sneaker culture propping it up. Beyonce's stuff is very expensive, isn't sneakers (a weird niche industry where people are willing to spend crazy amounts of money), and isn't being sold everywhere. It does those special drops. I mean would you pay $500 for this weird green athleisure suit? [img]https://assets.adidas.com/images/w_600,f_auto,q_auto,t_ivy/a591e3eeac2d4fdf8c7eaf9b0138870c_faec/Twill_Suit_Top_Green_IL8882_HM1.jpg[/img] Ivy Park is just not a business that has a huge market. If you want to be weird and luxury be weird and luxury. If you want to sell a lot and be mainstream, sell a lot and be mainstream. Beyonce lives in the middle ground of having way more expensive than mainstream prices but doesn't have the luxury brand reputation that gets the fashionphiles to whip out their credit cards. [/quote] Excellent analysis. I'll recant my Beyonce Truther position. You're right that both things can be true at once-- she can have a huge music following and no fashion line market. [/quote]
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