Nationwides controversial NFL "dead kid" ad

[Anonymous]

I think this ad raises awareness and can help implement change and prevent childhood accidents-so what if it "Buzzkilled" many veiwers in their Budweiser, Doritos and hot wings induced stupor. Is our children's safety not more important!? I don't understand all the uproar.

[Anonymous]

People who are stupid parents aren't going to suddenly be smart parents after watching this. Didn't see the ad, but DD away at college said everyone was like, WTF?

[Anonymous]

it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

[Anonymous]

It was stupid as shit.

Then to say we're looking to start a dialog, bring awareness to this problem, was just lame.

[Anonymous]

The problem in my eyes, was that it wasn't a good commercial. It wasn't Superbowl worthy.

It's not that it was a buzzkill. It took too long to get to the "I'll never do these things .... because I'M DEAD" line. It wasn't as tight as it needed to be.

[Anonymous]

Great commerical.

[Anonymous]

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

[Anonymous]

Cause based marketing is an interesting challenge. I am not sure the superbowl is the right audience for that one, or the Like a Girl one, although I like both ads.

[Anonymous]

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

Why would you have life insurance on a kid? Didn't see the connection.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

Why would you have life insurance on a kid? Didn't see the connection.

Nationwide specifically said it wasn't about selling insurance. Just like the Like a Girl wasn't really about selling Always pads, or the Dove campaign wasn't about selling soap. Its cause based marketing. and brand awareness.

[Anonymous]

Nationwide was a leader in home foreclosures and as far as their insurance division, they dropped everyone that suffered through a hurricane.

They can go suck a d...

[Anonymous]

So I work in advertising and people kind of overgeneralize ad strategies. Really very few advertising tactics as direct as "I want you to like our company so watch this about our company and now you will love our company." Most in fact are just about company awareness and name recognition which this campaign is giving them plenty of. Even the PR from Nationwide defending/explaining the ad isn't really about defending or explaining the ad its about keeping the name out there via another angle/adding more avenues. I mean we are all sitting here talking about who?? Yup Nationwide.

[Anonymous]

My problem is the audience that was viewing the commercial. My kids were watching with me as were the kids of other families. When the kids says "I'll never do these things because I died in an accident" it freaked all of the kids out and made them start asking questions. "How did the kid die?" "Am I going to die in an accident?" Etc. I don't have a problem with those kids of ads when there is an adult audience but I thought it was personally scary for younger kids.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

Why would you have life insurance on a kid? Didn't see the connection.

Nationwide specifically said it wasn't about selling insurance. Just like the Like a Girl wasn't really about selling Always pads, or the Dove campaign wasn't about selling soap. Its cause based marketing. and brand awareness.

That really wasn't clear -- I assumed they were trying to sell the idea of buying life insurance for your kid, which is pretty creepy if it's for anything beyond funeral expenses.

[Anonymous]

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

no and clearly it didn't and they do not expect it to. did you read their press release? I wouldn't expect people to line up for insurance after it either but I bet you thought more about accidental deaths in the past 12 hours than you have in the past.