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Reply to "Nationwides controversial NFL "dead kid" ad"
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[quote=Anonymous]So I work in advertising and people kind of overgeneralize ad strategies. Really very few advertising tactics as direct as "I want you to like our company so watch this about our company and now you will love our company." Most in fact are just about company awareness and name recognition which this campaign is giving them plenty of. Even the PR from Nationwide defending/explaining the ad isn't really about defending or explaining the ad its about keeping the name out there via another angle/adding more avenues. I mean we are all sitting here talking about who?? Yup Nationwide. [/quote]
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