Nationwides controversial NFL "dead kid" ad

[Anonymous]

Anonymous wrote:Nationwide was a leader in home foreclosures and as far as their insurance division, they dropped everyone that suffered through a hurricane.

They can go suck a d...

so people were not insured well enough? that is their fault?

[Anonymous]

Anonymous wrote:So I work in advertising and people kind of overgeneralize ad strategies. Really very few advertising tactics as direct as "I want you to like our company so watch this about our company and now you will love our company." Most in fact are just about company awareness and name recognition which this campaign is giving them plenty of. Even the PR from Nationwide defending/explaining the ad isn't really about defending or explaining the ad its about keeping the name out there via another angle/adding more avenues. I mean we are all sitting here talking about who?? Yup Nationwide.

And most people are saying the ad was sensationalistic and in poor taste. So what does that say about their brand recognition?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

no and clearly it didn't and they do not expect it to. did you read their press release? I wouldn't expect people to line up for insurance after it either but I bet you thought more about accidental deaths in the past 12 hours than you have in the past.

No I haven't. I've thought that Nationwide needs to fire their marketing director.

[Anonymous]

Anonymous wrote:

Anonymous wrote:So I work in advertising and people kind of overgeneralize ad strategies. Really very few advertising tactics as direct as "I want you to like our company so watch this about our company and now you will love our company." Most in fact are just about company awareness and name recognition which this campaign is giving them plenty of. Even the PR from Nationwide defending/explaining the ad isn't really about defending or explaining the ad its about keeping the name out there via another angle/adding more avenues. I mean we are all sitting here talking about who?? Yup Nationwide.

And most people are saying the ad was sensationalistic and in poor taste. So what does that say about their brand recognition?

another person in advertising here...it just doesn't work that way. You would think it does but it doesn't.

[Anonymous]

Muricans are mad that a reminder of negligent death was inserted into the bread and circuses.

[Anonymous]

It's a very effective commercial. Think about how many people are talking about Nationwide today.

[Anonymous]

I thought the ad was sad yet effective. Children do die in accidents and parents need to be vigilant when sometimes we are careless. I have Nationwide as a homeowner's policy and have no plans to cancel it due to this ad.

[Anonymous]

Anonymous wrote:It's a very effective commercial. Think about how many people are talking about Nationwide today.

I like it. It made me go to the safety site.

http://makesafehappen.com/

[Anonymous]

Anonymous wrote:

Anonymous wrote:Nationwide was a leader in home foreclosures and as far as their insurance division, they dropped everyone that suffered through a hurricane.

They can go suck a d...

so people were not insured well enough? that is their fault?

No, they dropped people because they filed claims. Try to read the posts, it helps to stop you making stupid rejoinders.

[Anonymous]

I'm really surprised at the reaction to this commercial, particularly by the crowd here who rails endlessly about people who don't turn their kids' carseats around until they're four, don't let their kids wear coats in carseats, ask for babyproofing service recommendations to bolt their furniture to the walls, wonder how they can politely ask whether other parents have guns in their homes, etc. etc. If this ad makes people think about how safe their kids are in their homes, then it has done its job.

[Anonymous]

This is a great meme of the commercial and the SB game

[Anonymous]

Anonymous wrote:

Anonymous wrote:So I work in advertising and people kind of overgeneralize ad strategies. Really very few advertising tactics as direct as "I want you to like our company so watch this about our company and now you will love our company." Most in fact are just about company awareness and name recognition which this campaign is giving them plenty of. Even the PR from Nationwide defending/explaining the ad isn't really about defending or explaining the ad its about keeping the name out there via another angle/adding more avenues. I mean we are all sitting here talking about who?? Yup Nationwide.

And most people are saying the ad was sensationalistic and in poor taste. So what does that say about their brand recognition?

That a week from now you will remember Nationwide, and you will remember the commercial, but you won't remember the connection.

[Anonymous]

The safety message could have been delivered more effectively if the ad had taken a more positive tone. Why not show parents coming home from the hospital with the baby, with a voiceover providing information about where to find child safety information online? If they'd done something along these lines, the buzz on Nationwide today might be more positive.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

Why would you have life insurance on a kid? Didn't see the connection.

Nationwide specifically said it wasn't about selling insurance. Just like the Like a Girl wasn't really about selling Always pads, or the Dove campaign wasn't about selling soap. Its cause based marketing. and brand awareness.

That really wasn't clear -- I assumed they were trying to sell the idea of buying life insurance for your kid, which is pretty creepy if it's for anything beyond funeral expenses.

I think of Nationwide for property and casualty and auto, not life insurance. They do sell life insurance but I don't think it's their primary business or what they were trying to sell.

[Anonymous]

I think it completely missed the boat. I just thought that it was not the correct venue, nor it changed my mind about anything. All I thought was "Geez, there are idiots who do not take child safety seriously."