Nationwides controversial NFL "dead kid" ad

[Anonymous]

Anonymous wrote:The safety message could have been delivered more effectively if the ad had taken a more positive tone. Why not show parents coming home from the hospital with the baby, with a voiceover providing information about where to find child safety information online? If they'd done something along these lines, the buzz on Nationwide today might be more positive.

Agree. They could have easily shown a "what could have been" type of spot where it turns out, because the parents went to makesafehappen.com, they actually prevented the accident whether through latching a chemicals cabinet or bolting a TV to the wall. That would have really got me thinking and not been so disturbing.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:it did what it was supposed to do. not too many people are still talking about the dodge ad or the go daddy one.

I thought it was totally fine.

It encouraged people to buy Nationwide insurance? ok.

Why would you have life insurance on a kid? Didn't see the connection.

Why not? If you have to mourn the death of a child, why not do it while cashing in a life insurance policy?

http://www.nerdwallet.com/blog/finance/advisorvoices/buy-life-insurance-children/

They can take it over one day as well, I had one when I was in college.

[Anonymous]

Anonymous wrote:I think this ad raises awareness and can help implement change and prevent childhood accidents-so what if it "Buzzkilled" many veiwers in their Budweiser, Doritos and hot wings induced stupor. Is our children's safety not more important!? I don't understand all the uproar.

I loved this commercial. Also loved the original GoDaddy commercial, so no issues with it at all.

[Anonymous]

It's grea. The marketing peopel behind it will be in high demand.

[Anonymous]

I bet it sucked if you had a kid who died in an accident.

[Anonymous]

Anonymous wrote:My problem is the audience that was viewing the commercial. My kids were watching with me as were the kids of other families. When the kids says "I'll never do these things because I died in an accident" it freaked all of the kids out and made them start asking questions. "How did the kid die?" "Am I going to die in an accident?" Etc. I don't have a problem with those kids of ads when there is an adult audience but I thought it was personally scary for younger kids.

My 6 and 8 year olds saw the commercial. The 8 year old worry started asking how the kid died, if he was going to die like the kid, etc. The 6 year old (who can be a smart ass) told me when it was time to go brush his teeth and go to bed, "I can't because I am dead". I was pleasantly surprised not to get a call from school from a teacher or counselor concerned that my kids are preoccupied with death.

[Anonymous]

Some if the commercials weren't quite as family friendly as I hoped for. My 7 yr old had a ton of questions after the "I'm dead" nationwide commercial and scard her enough for her to barely be able to sleep. My impressionable 5 yr old didn't really get it, but fed off of 7 yr old fears.

If they're going to put out a PSA at least do it later on, say after 10pm.

And again, if they're putting out sobering PSA, how about a drunk driving one? Thats more relevant.

[Anonymous]

2114 again, sorry 2108, I didn't see your post, must have crossed.
Agree with you!!

[Anonymous]

Ironically, it was the first thing I saw when I got back from finding out my two year old just ingested Pledge.