Vineyard Vines - Wow, haven't seen such a white catalog in years

[Anonymous]

Anonymous wrote:

Anonymous wrote:When I look at a catalog, I don't count the races. That's stupid

NP - I do. I'm a white woman. And it affects where I shop. VV wouldn't be getting a purchase from me.

Did you shop at VV previously? Doubt it. I don't think they care.

[Anonymous]

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

I agree with this. it is not a great brand but it is trendy right now. I do not see this brand lasting that long.

[Anonymous]

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

Sad but true. They do have to worry about protecting their brand...

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:When I look at a catalog, I don't count the races. That's stupid

NP - I do. I'm a white woman. And it affects where I shop. VV wouldn't be getting a purchase from me.

Did you shop at VV previously? Doubt it. I don't think they care.

x2. Wont do anything to affect their firm hold on the country club crowd business.

No one at Chevy Chase is gonna stop buying VV because of your dumb little outrage over a damn catalog

[Anonymous]

I find it more offensive when they put one or two minorities in for "diversity", like they are checking off a box. Not to mention, a lot of their catalog is from people who are actually wearing the brand, which is (duh) white.
Go away and go be offended about something just as dumb, like Taylor Swift's new music video.

[Anonymous]

Their catalog is designed to appeal to their targeted audience. Wealthy and UMC Caucasians.

[Anonymous]

I think VW is a brand for Southern rich white folks.

[Anonymous]

You must have lost your mind of the FUBU catalogs then, right?

[Anonymous]

Their style is very conservative, repetative and lacks creativity IMHO.

[Anonymous]

I have never once seen a black person wearing VV. We live in a diverse area, and my kids go to a very diverse h.s.

[Anonymous]

Anonymous wrote:I'm a 44 year old mom of two who doesn't shop for clothing that much and I don't keep up on styles and brands. My nephew's birthday was last month and I asked for ideas for him. I was told that he's really into clothing from Vineyard Vines...there's a store in Georgetown so I headed on down there. First, it is a lovely store and it reminded me that everything just comes around again because all the little whale crap was prevalent when I was a kid and "preppy" was a thing. So, I pick up their catalog and go through page by page. Not a single minority face in the whole 30 or 40 page spread. Not one. Completely turned me off to the company and brand. One purpose of a clothing brand's catalog is to visually send a message of who they see as their audience and they clearly don't want people with dark skin buying their overpriced stuff. Well I have light skin but I ain't buyin.

Maybe because brown people have the good sense not to wear that infantile crap

[Anonymous]

No OP there are some brunettes in the catalog.

[Anonymous]

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

Sad but true. They do have to worry about protecting their brand...

This is so racist, I can't even begin to respond to it. Just...wow!

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

Sad but true. They do have to worry about protecting their brand...

This is so racist, I can't even begin to respond to it. Just...wow!

White flight is a thing for brands, as well as real estate.

[Anonymous]

Anonymous wrote:You must have lost your mind of the FUBU catalogs then, right?

LOL!!