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Beauty and Fashion
Reply to "Vineyard Vines - Wow, haven't seen such a white catalog in years"
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[quote=Anonymous][quote=Anonymous]They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them. [/quote] Sad but true. They do have to worry about protecting their brand...[/quote]
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