Northeastern - freshman year in CA?

Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Stop with the “brilliant marketing”. Many colleges have been doing this for many years.


I'm not the NEU booster---I actually think it's an overhyped university. Good school, but not nearly as good as they hype has made it in the last 5-8 years. So yes, it is the "Brilliant marketing" that is getting it there. They have convinced 90K kids that NEU should be on their college list and the fact there are no supplemental essays is a huge part of this. And they sell the NUIn/NUBound program really well, as is evidenced by people on the Parents FB pages who can see that the program isn't really the best for their kid and see the obvious flaws, yet are trying to hard to justify paying $75K+ food and other expenses for the opportunity, despite the major flaws for their kids (ie. not having any valuable courses to take for most of the year). THat's the definition of good marketing.

Agree to disagree. It’s the common app, no supplement essays. Just one click.
(I have a niece who graduated from this program and a DS who took advantage of a similar program elsewhere)


Most of the schools have a supplemental essay about 'why our school' which isn't really a big thing.
Higher ranked school like Case Western doesn't have supplement essay either, but it's acceptance rate and yield rate is way lower than Northeastern.
Why? because it's a combination of many factors that applicants consider.

If applicants add Northeastern because easy application, then it's yield should be low, however it's exactly the opposite.
It's yield rate is going up which in fact caused over enrollment for the past a couple of years. It means students not jus apply but actually choose to attend.

Then again once they attend, they stay because they are satisfied with the education, service, experience, and bright career placement.
https://www.usnews.com/best-colleges/rankings/national-universities/freshmen-least-most-likely-return
Northeastern is below only 5 schools - MIT, UChicago, John's Hopkins, Northwestern, Notre Dame.
It's it's a hype, it can't be this high LOL

NUIn/Bound is an optional offer instead of rejection. A lot of schools have similar programs.
It could be a great option for some students. If you have a better option, simply pass.
Looks like someone got really offended and obsessed by this LOL.


I applaud the self-reflection.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Stop with the “brilliant marketing”. Many colleges have been doing this for many years.


I'm not the NEU booster---I actually think it's an overhyped university. Good school, but not nearly as good as they hype has made it in the last 5-8 years. So yes, it is the "Brilliant marketing" that is getting it there. They have convinced 90K kids that NEU should be on their college list and the fact there are no supplemental essays is a huge part of this. And they sell the NUIn/NUBound program really well, as is evidenced by people on the Parents FB pages who can see that the program isn't really the best for their kid and see the obvious flaws, yet are trying to hard to justify paying $75K+ food and other expenses for the opportunity, despite the major flaws for their kids (ie. not having any valuable courses to take for most of the year). THat's the definition of good marketing.

Agree to disagree. It’s the common app, no supplement essays. Just one click.
(I have a niece who graduated from this program and a DS who took advantage of a similar program elsewhere)


Most of the schools have a supplemental essay about 'why our school' which isn't really a big thing.
Higher ranked school like Case Western doesn't have supplement essay either, but it's acceptance rate and yield rate is way lower than Northeastern.
Why? because it's a combination of many factors that applicants consider.

If applicants add Northeastern because easy application, then it's yield should be low, however it's exactly the opposite.
It's yield rate is going up which in fact caused over enrollment for the past a couple of years. It means students not jus apply but actually choose to attend.

Then again once they attend, they stay because they are satisfied with the education, service, experience, and bright career placement.
https://www.usnews.com/best-colleges/rankings/national-universities/freshmen-least-most-likely-return
Northeastern is below only 5 schools - MIT, UChicago, John's Hopkins, Northwestern, Notre Dame.
It's it's a hype, it can't be this high LOL

NUIn/Bound is an optional offer instead of rejection. A lot of schools have similar programs.
It could be a great option for some students. If you have a better option, simply pass.
Looks like someone got really offended and obsessed by this LOL.




Case's yield is lower because it's in Cleveland and not Boston. Drop Case into Boston and they wouldn't have a yield issue, IMO. Visited both and there is no comparison to the locations. Boston is a college town, and that makes all schools their very attractive. It's also tech hub that many would want to work in after college, cleveland not so much (may have tech, but certainly not a place that as many people want to actual stay in)




Location is certainly an important factor.
However there are many mediocre schools in good locations and many selective schools in shitty locations.
So yes as I said it's a combination of many things.
Northeastern took good advantage of the location, and turned it into a very attractive selective school.
NYU is another case. There are many schools in NYC, but not all are as successful as NYU.

Kids these days prefer urban setting schools in general.
One of my kids applied to all urban schools except one, but end up choosing the only non-urban school considering all things.




DP. No, they don’t. Your kids might, but many others prefer suburban or rural settings, with traditional campuses.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:We know someone who was admitted to Northeastern but is spending freshman year at their CA campus. Can anyone tell me more about this? Is it an option or is it mandatory for some students?


My DD will be attending the Boston campus I'm the Fall in the regular program. As PP explained, it's the NUBound program. You don't have a choice which program you get accepted to, Regular NU, NUin, or NUBound. In the end, you finish with the same degree. However, something that parents are finding out is that with NUin and NUBound it's a "pre-matriculation" program. Therefore federal aid can not be used during that year/semester. Also, student loans seem to be harder to get.

This lack of transparency should be criminal. Or at least, you know, make explicitly clear during application process and again in the acceptance letter.


Agree! And this isn't the only school that does this: NYU, W&M, etc. etc.


Also, Colby and Middlebury.


The (big) difference is that most of these schools don't make you go to one of their locations in the fall. You are simply admitted to start in the spring and can do whatever you want for Fall semester.


Emory sends its students to Oxford for 2 years.
UVA send it's waitlist students to Wise campus for 1 year.
Tons of similar (guaranteed) transfer programs.

For these, if you go somewhere else, your transfer is not guaranteed.
You have to reapply with other transfer students.

Why are people obsessed with Northeastern LOL




These transfer programs seem 100 times more legit than Columbia GS or Harvard Extension.

Oxford is almost as hard to get into as Emory.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:We know someone who was admitted to Northeastern but is spending freshman year at their CA campus. Can anyone tell me more about this? Is it an option or is it mandatory for some students?


My DD will be attending the Boston campus I'm the Fall in the regular program. As PP explained, it's the NUBound program. You don't have a choice which program you get accepted to, Regular NU, NUin, or NUBound. In the end, you finish with the same degree. However, something that parents are finding out is that with NUin and NUBound it's a "pre-matriculation" program. Therefore federal aid can not be used during that year/semester. Also, student loans seem to be harder to get.

This lack of transparency should be criminal. Or at least, you know, make explicitly clear during application process and again in the acceptance letter.


Agree! And this isn't the only school that does this: NYU, W&M, etc. etc.


Also, Colby and Middlebury.


The (big) difference is that most of these schools don't make you go to one of their locations in the fall. You are simply admitted to start in the spring and can do whatever you want for Fall semester.


Emory sends its students to Oxford for 2 years.
UVA send it's waitlist students to Wise campus for 1 year.
Tons of similar (guaranteed) transfer programs.

For these, if you go somewhere else, your transfer is not guaranteed.
You have to reapply with other transfer students.

Why are people obsessed with Northeastern LOL




These transfer programs seem 100 times more legit than Columbia GS or Harvard Extension.

Oxford is almost as hard to get into as Emory.


I know their stats are just slightly lower on the average not significantly at all. Same for Northeastern NUIn/Bound acceptance. If you are a part of over represented group or applying to popular majors, your stat might even be higher than average of the straight accepted students.
Anonymous
Timely thread - this article about Northeastern and Mills College was in today's WSJ:

https://www.wsj.com/articles/broke-colleges-resort-to-mergers-for-survival-11658239445

Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I'm one of the Northeastern critics - I think they have gamed the system in an outrageous way, and it's sad to see kids (and the parents who foot the bill) paying for the hype. That said, I also think one of the problems of our current higher educations system is the massive increase in demand for competitive programs hasn't been met with much increase in supply. Maybe this kind of innovation is part of the solution?


Not really. There is no reason to go to NEU. A state university in most states provide a better education. More economical also. The state schools at the NEU tier just don't spend on marketing or other gimmicks like NEU. There is no shortage of schools and seats at the NEU tier of schools. In fact there is a surplus. For instance the state flagship in Amherst is much better than NEU in terns of an education. I know from working at UMass admissions office a few years ago that students usually picked UMass over NEU. There is no reason except a certain gullibility to fall for the NEU gimmicks that has accelerated in the last three years or so.


Just stop. First of all, there is no “NEU.” It’s Northeastern, or sometimes (rarely) NU. You are exposing your ignorance, and you have no idea what you are talking about. My kid is there and has had an outstanding experience, equal to or superior to their three siblings who have attended great schools as well. The coop program is amazing - my kid has worked some amazing jobs in their field and already has a job offer for when they graduate next spring. Go crap somewhere else.


What are you rambling about? It’s always been Northeastern or NEU, never NU. Put down the brownies.


Find me a single reference to NEU and I’ll stop “rambling.” You’re wrong.

Wikpedia: Northeastern University (NEU) is a private research university with its main campus in Boston.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I'm one of the Northeastern critics - I think they have gamed the system in an outrageous way, and it's sad to see kids (and the parents who foot the bill) paying for the hype. That said, I also think one of the problems of our current higher educations system is the massive increase in demand for competitive programs hasn't been met with much increase in supply. Maybe this kind of innovation is part of the solution?


Not really. There is no reason to go to NEU. A state university in most states provide a better education. More economical also. The state schools at the NEU tier just don't spend on marketing or other gimmicks like NEU. There is no shortage of schools and seats at the NEU tier of schools. In fact there is a surplus. For instance the state flagship in Amherst is much better than NEU in terns of an education. I know from working at UMass admissions office a few years ago that students usually picked UMass over NEU. There is no reason except a certain gullibility to fall for the NEU gimmicks that has accelerated in the last three years or so.


Just stop. First of all, there is no “NEU.” It’s Northeastern, or sometimes (rarely) NU. You are exposing your ignorance, and you have no idea what you are talking about. My kid is there and has had an outstanding experience, equal to or superior to their three siblings who have attended great schools as well. The coop program is amazing - my kid has worked some amazing jobs in their field and already has a job offer for when they graduate next spring. Go crap somewhere else.


What are you rambling about? It’s always been Northeastern or NEU, never NU. Put down the brownies.


Find me a single reference to NEU and I’ll stop “rambling.” You’re wrong.

Wikpedia: Northeastern University (NEU) is a private research university with its main campus in Boston.


And read the Wikipedia notes to this particular edit and you'll see that the authors have had a running argument on this point for decades. Northeastern says it's "Northeastern," or, if you must, "NU," end of story.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Stop with the “brilliant marketing”. Many colleges have been doing this for many years.


I'm not the NEU booster---I actually think it's an overhyped university. Good school, but not nearly as good as they hype has made it in the last 5-8 years. So yes, it is the "Brilliant marketing" that is getting it there. They have convinced 90K kids that NEU should be on their college list and the fact there are no supplemental essays is a huge part of this. And they sell the NUIn/NUBound program really well, as is evidenced by people on the Parents FB pages who can see that the program isn't really the best for their kid and see the obvious flaws, yet are trying to hard to justify paying $75K+ food and other expenses for the opportunity, despite the major flaws for their kids (ie. not having any valuable courses to take for most of the year). THat's the definition of good marketing.

Agree to disagree. It’s the common app, no supplement essays. Just one click.
(I have a niece who graduated from this program and a DS who took advantage of a similar program elsewhere)


Most of the schools have a supplemental essay about 'why our school' which isn't really a big thing.
Higher ranked school like Case Western doesn't have supplement essay either, but it's acceptance rate and yield rate is way lower than Northeastern.
Why? because it's a combination of many factors that applicants consider.

If applicants add Northeastern because easy application, then it's yield should be low, however it's exactly the opposite.
It's yield rate is going up which in fact caused over enrollment for the past a couple of years. It means students not jus apply but actually choose to attend.

Then again once they attend, they stay because they are satisfied with the education, service, experience, and bright career placement.
https://www.usnews.com/best-colleges/rankings/national-universities/freshmen-least-most-likely-return
Northeastern is below only 5 schools - MIT, UChicago, John's Hopkins, Northwestern, Notre Dame.
It's it's a hype, it can't be this high LOL

NUIn/Bound is an optional offer instead of rejection. A lot of schools have similar programs.
It could be a great option for some students. If you have a better option, simply pass.
Looks like someone got really offended and obsessed by this LOL.




Case's yield is lower because it's in Cleveland and not Boston. Drop Case into Boston and they wouldn't have a yield issue, IMO. Visited both and there is no comparison to the locations. Boston is a college town, and that makes all schools their very attractive. It's also tech hub that many would want to work in after college, cleveland not so much (may have tech, but certainly not a place that as many people want to actual stay in)




Location is certainly an important factor.
However there are many mediocre schools in good locations and many selective schools in shitty locations.
So yes as I said it's a combination of many things.
Northeastern took good advantage of the location, and turned it into a very attractive selective school.
NYU is another case. There are many schools in NYC, but not all are as successful as NYU.

Kids these days prefer urban setting schools in general.
One of my kids applied to all urban schools except one, but end up choosing the only non-urban school considering all things.




DP. No, they don’t. Your kids might, but many others prefer suburban or rural settings, with traditional campuses.


Kids that want an urban campus are very odd because it in no way delivers the classic college experience. Dumps like BU, NEU, NYU, etc are horrendous conglomerations of random buildings with no cohesive campus, no school spirit, no shared culture……just humorless diploma mills for wealthy foreign students and Americans with no imagination.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I'm one of the Northeastern critics - I think they have gamed the system in an outrageous way, and it's sad to see kids (and the parents who foot the bill) paying for the hype. That said, I also think one of the problems of our current higher educations system is the massive increase in demand for competitive programs hasn't been met with much increase in supply. Maybe this kind of innovation is part of the solution?


Not really. There is no reason to go to NEU. A state university in most states provide a better education. More economical also. The state schools at the NEU tier just don't spend on marketing or other gimmicks like NEU. There is no shortage of schools and seats at the NEU tier of schools. In fact there is a surplus. For instance the state flagship in Amherst is much better than NEU in terns of an education. I know from working at UMass admissions office a few years ago that students usually picked UMass over NEU. There is no reason except a certain gullibility to fall for the NEU gimmicks that has accelerated in the last three years or so.


Just stop. First of all, there is no “NEU.” It’s Northeastern, or sometimes (rarely) NU. You are exposing your ignorance, and you have no idea what you are talking about. My kid is there and has had an outstanding experience, equal to or superior to their three siblings who have attended great schools as well. The coop program is amazing - my kid has worked some amazing jobs in their field and already has a job offer for when they graduate next spring. Go crap somewhere else.


What are you rambling about? It’s always been Northeastern or NEU, never NU. Put down the brownies.


Find me a single reference to NEU and I’ll stop “rambling.” You’re wrong.

Wikpedia: Northeastern University (NEU) is a private research university with its main campus in Boston.


And read the Wikipedia notes to this particular edit and you'll see that the authors have had a running argument on this point for decades. Northeastern says it's "Northeastern," or, if you must, "NU," end of story.


+1

This. Been this way forever.

The poster arguing against it must be a SUCKY lawyer!
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Stop with the “brilliant marketing”. Many colleges have been doing this for many years.


I'm not the NEU booster---I actually think it's an overhyped university. Good school, but not nearly as good as they hype has made it in the last 5-8 years. So yes, it is the "Brilliant marketing" that is getting it there. They have convinced 90K kids that NEU should be on their college list and the fact there are no supplemental essays is a huge part of this. And they sell the NUIn/NUBound program really well, as is evidenced by people on the Parents FB pages who can see that the program isn't really the best for their kid and see the obvious flaws, yet are trying to hard to justify paying $75K+ food and other expenses for the opportunity, despite the major flaws for their kids (ie. not having any valuable courses to take for most of the year). THat's the definition of good marketing.

Agree to disagree. It’s the common app, no supplement essays. Just one click.
(I have a niece who graduated from this program and a DS who took advantage of a similar program elsewhere)


Most of the schools have a supplemental essay about 'why our school' which isn't really a big thing.
Higher ranked school like Case Western doesn't have supplement essay either, but it's acceptance rate and yield rate is way lower than Northeastern.
Why? because it's a combination of many factors that applicants consider.

If applicants add Northeastern because easy application, then it's yield should be low, however it's exactly the opposite.
It's yield rate is going up which in fact caused over enrollment for the past a couple of years. It means students not jus apply but actually choose to attend.

Then again once they attend, they stay because they are satisfied with the education, service, experience, and bright career placement.
https://www.usnews.com/best-colleges/rankings/national-universities/freshmen-least-most-likely-return
Northeastern is below only 5 schools - MIT, UChicago, John's Hopkins, Northwestern, Notre Dame.
It's it's a hype, it can't be this high LOL

NUIn/Bound is an optional offer instead of rejection. A lot of schools have similar programs.
It could be a great option for some students. If you have a better option, simply pass.
Looks like someone got really offended and obsessed by this LOL.




Case's yield is lower because it's in Cleveland and not Boston. Drop Case into Boston and they wouldn't have a yield issue, IMO. Visited both and there is no comparison to the locations. Boston is a college town, and that makes all schools their very attractive. It's also tech hub that many would want to work in after college, cleveland not so much (may have tech, but certainly not a place that as many people want to actual stay in)




Location is certainly an important factor.
However there are many mediocre schools in good locations and many selective schools in shitty locations.
So yes as I said it's a combination of many things.
Northeastern took good advantage of the location, and turned it into a very attractive selective school.
NYU is another case. There are many schools in NYC, but not all are as successful as NYU.

Kids these days prefer urban setting schools in general.
One of my kids applied to all urban schools except one, but end up choosing the only non-urban school considering all things.




DP. No, they don’t. Your kids might, but many others prefer suburban or rural settings, with traditional campuses.


Kids that want an urban campus are very odd because it in no way delivers the classic college experience. Dumps like BU, NEU, NYU, etc are horrendous conglomerations of random buildings with no cohesive campus, no school spirit, no shared culture……just humorless diploma mills for wealthy foreign students and Americans with no imagination.


+1.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Stop with the “brilliant marketing”. Many colleges have been doing this for many years.


I'm not the NEU booster---I actually think it's an overhyped university. Good school, but not nearly as good as they hype has made it in the last 5-8 years. So yes, it is the "Brilliant marketing" that is getting it there. They have convinced 90K kids that NEU should be on their college list and the fact there are no supplemental essays is a huge part of this. And they sell the NUIn/NUBound program really well, as is evidenced by people on the Parents FB pages who can see that the program isn't really the best for their kid and see the obvious flaws, yet are trying to hard to justify paying $75K+ food and other expenses for the opportunity, despite the major flaws for their kids (ie. not having any valuable courses to take for most of the year). THat's the definition of good marketing.

Agree to disagree. It’s the common app, no supplement essays. Just one click.
(I have a niece who graduated from this program and a DS who took advantage of a similar program elsewhere)


Most of the schools have a supplemental essay about 'why our school' which isn't really a big thing.
Higher ranked school like Case Western doesn't have supplement essay either, but it's acceptance rate and yield rate is way lower than Northeastern.
Why? because it's a combination of many factors that applicants consider.

If applicants add Northeastern because easy application, then it's yield should be low, however it's exactly the opposite.
It's yield rate is going up which in fact caused over enrollment for the past a couple of years. It means students not jus apply but actually choose to attend.

Then again once they attend, they stay because they are satisfied with the education, service, experience, and bright career placement.
https://www.usnews.com/best-colleges/rankings/national-universities/freshmen-least-most-likely-return
Northeastern is below only 5 schools - MIT, UChicago, John's Hopkins, Northwestern, Notre Dame.
It's it's a hype, it can't be this high LOL

NUIn/Bound is an optional offer instead of rejection. A lot of schools have similar programs.
It could be a great option for some students. If you have a better option, simply pass.
Looks like someone got really offended and obsessed by this LOL.




Case's yield is lower because it's in Cleveland and not Boston. Drop Case into Boston and they wouldn't have a yield issue, IMO. Visited both and there is no comparison to the locations. Boston is a college town, and that makes all schools their very attractive. It's also tech hub that many would want to work in after college, cleveland not so much (may have tech, but certainly not a place that as many people want to actual stay in)




Location is certainly an important factor.
However there are many mediocre schools in good locations and many selective schools in shitty locations.
So yes as I said it's a combination of many things.
Northeastern took good advantage of the location, and turned it into a very attractive selective school.
NYU is another case. There are many schools in NYC, but not all are as successful as NYU.

Kids these days prefer urban setting schools in general.
One of my kids applied to all urban schools except one, but end up choosing the only non-urban school considering all things.




DP. No, they don’t. Your kids might, but many others prefer suburban or rural settings, with traditional campuses.


Kids that want an urban campus are very odd because it in no way delivers the classic college experience. Dumps like BU, NEU, NYU, etc are horrendous conglomerations of random buildings with no cohesive campus, no school spirit, no shared culture……just humorless diploma mills for wealthy foreign students and Americans with no imagination.


+1.


Different strokes. Seems to offend you deeply, however!
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I'm one of the Northeastern critics - I think they have gamed the system in an outrageous way, and it's sad to see kids (and the parents who foot the bill) paying for the hype. That said, I also think one of the problems of our current higher educations system is the massive increase in demand for competitive programs hasn't been met with much increase in supply. Maybe this kind of innovation is part of the solution?


Not really. There is no reason to go to NEU. A state university in most states provide a better education. More economical also. The state schools at the NEU tier just don't spend on marketing or other gimmicks like NEU. There is no shortage of schools and seats at the NEU tier of schools. In fact there is a surplus. For instance the state flagship in Amherst is much better than NEU in terns of an education. I know from working at UMass admissions office a few years ago that students usually picked UMass over NEU. There is no reason except a certain gullibility to fall for the NEU gimmicks that has accelerated in the last three years or so.


Just stop. First of all, there is no “NEU.” It’s Northeastern, or sometimes (rarely) NU. You are exposing your ignorance, and you have no idea what you are talking about. My kid is there and has had an outstanding experience, equal to or superior to their three siblings who have attended great schools as well. The coop program is amazing - my kid has worked some amazing jobs in their field and already has a job offer for when they graduate next spring. Go crap somewhere else.


What are you rambling about? It’s always been Northeastern or NEU, never NU. Put down the brownies.


Find me a single reference to NEU and I’ll stop “rambling.” You’re wrong.

Wikpedia: Northeastern University (NEU) is a private research university with its main campus in Boston.


And read the Wikipedia notes to this particular edit and you'll see that the authors have had a running argument on this point for decades. Northeastern says it's "Northeastern," or, if you must, "NU," end of story.


+1

This. Been this way forever.

The poster arguing against it must be a SUCKY lawyer!


No. Student accounts for NEU are literally called “myNEU”. NEU.edu redirects to Northeastern’s website. The “NU” rebranding is recent, and presumably because they want even more people to conflate them with a certain superior school out in Chicago. Which is funny, because I like how “NEU” sounds much more than NU, and it’s much more distinct. NEU sounds better than NU. Terrible branding misstep on NEU’s part.
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