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That's an extremely normal PR move (deciding to plant stories strategically in ways that will best position your client). In terms of the PR folks, their error was in taking on a client who had done something as bad as what Baldoni had done on set. Though it's possible they didn't believe it or chose to believe the truth was more muddy. That's common in PR. Most likely they were approached like this by Baldoni's team: "A famous actress and her Uber-famous husband are trying to smear Baldoni in the press and allege a bunch of harassment charges that they can't prove and didn't happen (or if they did happen are more understandable in context) and we need to fight back in the press by undermining the moral authority of the actress." If that's your brief, then what about what they did is wrong, exactly? Lively really did do that interview where she mean girl-ed the interviewer with Parker Posey. She really did benefit from having her career built by Harvey Weintstein and then stayed mum when all the allegations about him came out. It's not like they planted fake stories. They reminded people of the least appealing things about Lively (relentlessly and using planted posters on sites like Reddit and maybe even DCUM). People trying to make this about the PR people are missing the forrest for the trees. That's just how PR works and those people were just doing their jobs for a client who paid them money. And it's only awful if Baldoni harassed Lively. If he didn't, this is just what people in Hollywood do for leverage and power, and Lively/Reynolds do the exact same stuff. This is just how the PR machine works. I'd love to see the texts and emails from Lively's PR team over the years. If you think this Baldoni stuff is bad, I guarantee you'd be horrified by that too. |
Are you seriously trying to argue that someone who only ever starred on a sitcom 20 years ago and hasn’t won a single award or been in a notable role since is still considered A-list due to her undeniable talent and charisma? |
I don't work in PR and don't worry about my private work communications. I'm just saying that if you subpoenaed the PR team for literally any very high profile person (including Ryan Reynolds and Blake Lively) you would likely discover messages almost identical to what you are seeing from Baldoni's team. Especially in a "crisis management" situation (where a PR client is at risk of total reputational ruin), the tactics here are pretty standard. The fact that they are detailed in these emails and texts is actually evidence of how standard they -- this is not the sort of thing you'd be careful about discussing in written communication because this is just run-of-the-mill social media narrative sculpting. Now, if a PR team engaged in a truly shady or misleading story plant, you won't find that in anyone's messages like this. The fake relationships, the fictional childhoods, paying a non-profit to give your client an award they didn't earn for purely PR reasons, and so on. That stuff goes on too but it's more rare and people know to cover their tracks. This stuff Baldoni's team did is just regular PR and actually no one would be shocked or bothered by it if it were not for the allegations that Baldoni harassed Lively on set. If the story was that he was a difficult director who just butted heads with his leading lady, and they were both kind of awful but no one harassed anyone, no one would blink at the tactics his PR team used. |
+1. She was literally the worst, most boring actor/actress on Gossip Girl. Her career ain’t built off talent, that’s for darn sure! |
None of her exaggerated complaints generate more than an eye roll. |
Ahh there it is - so the film was far more successful than they could ever imagine and now they deploy a scheme to muscle control from the brainchild. Not surprising. These two money grabbers are so low and shameless. |
It’s just one picture! Actually more like dozens and dozens of photos from years and years of events. |
Way to spin what? The obvious motive in this multi million dollar scorched earth smear campaign? What exactly is the “settlement” Mr and Mrs Lively wanted? |
| Blake Lively and Jennifer Lawrence were clearly Harvey’s top two girls. Both shoved down audiences’ throats during that same era. Both lovely dovey with him at every award show, every panel discussion, etc. |
Considering the backlash against Baldoni, you're the only one blowing this off. |
I really don't care about his PR team and the smear campaign, he STILL HARASSED HER. |
Who is the victim here? Is it Weinstein or the women he slept with? |
Sweetheart, do you know HOW MANY ACTRESSES are, as you call them, "Harvey Girls". I bet some of your absolute favorites are, too. |
So why are the PR people acting shocked and horrified? Eh, it was just business! |
Are smear campaigns routine or not? Is it only ok when men try to smear women? |