Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Pre-ECNL program lower than U9 is another money grab. We already have it here in our area for U11-U12 and it is a hot mess. The lower level clubs who are getting throttled in it hate it so much. It makes no sense.
Seems like it's more about partnering with smaller clubs and replacing USYS as the league for those clubs' top teams. Maybe that improves their development pipeline.
This is right. It is about finding feeder clubs. And ECNL’s growth is currently, (in a NL / RL model) top end limited - clubs typically can only have one team per age bracket and those teams have roster limits.
Think about this in a business model perspective. If big clubs have their own rec program, have classic, have tiers of competitive regional and national soccer (DPL, NPL, USYS NL, MLSN / ECNL / GA), the money for the club comes from the classic league and rec programs - that’s how they pay for staff and full time coaches at the top end.
ECNL’s share of wallet from that club is pretty small. AND ECNL’s ability to grow by adding clubs is relatively limited (time, talent and infrastructure).
So…how does ECNL grow its revenue? By seeking a larger share of wallet from the existing clubs, AND creating a product that can be scaled to clubs that they can’t bring into RL / NL for a variety of reasons (market size / saturation, financial resources, existing talent at the smaller club, etc).
ECNL is commercializing as a league. Which in youth sports, has never ended well for that league.