
How green are your eyes? |
We will see if it translates into long term customers. None of it matters if people go into the store and think that the price doesn’t match style and quality. The jeans are mid priced hovering around 40 to 60 dollars a pair. People are talking about Sydney and not the jeans. https://www.ae.com/us/en/c/women/womens?pagetype=plp |
Dude, you are spinning. Are they selling more clothes because of this ad? The answer is going to be more. |
What ad campaign do you think they should have run if this such a flop in your mind? What would get your teen daughter to buy their jeans? Be specific. |
You keep asking questions and not answering. I don’t need to design an ad for AE. Unlike you, I don’t owe or care about their success or whatever. |
Are you one of the people saying are making a mountain out of molehill? Weird you want someone to be specific about what kind of ad would make a teen daughter buy jeans. Do you work for AE? I’m definitely starting to buy that AE people are the ones trying to gin a fake controversy. |
A popular TikTok influencer wearing their jeans. Taylor Swift wearing their jeans. Hot pin up bare chested photo of a young adult male celebrity wearing their jeans. Sydney Sweeney is not going to attract any teen girls unless they are maybe LGBT, and then they will be repulsed by the message. |
People getting mad about an ad for a product they don’t use or like anyway is what’s entertaining. |
This is the most powerful way of marketing to teens. Get influencers with a variety of body to try it on and show how good they look in them. The jeans will sell themselves afterwards. Sydney Sweeney whispering into the microphone about offspring while her chest is out isn’t selling jeans. |
The only people paying attention to that are the teen girls dad's, and dads don't typically like to shop. |
DP. Sydney Sweeney is 27 years old. Getting a younger social media star to advertise these would make more sense if they are marketing to teens. |
I’m not PP but not only do I have Gen Z kids, I am around Gen Z kids daily. You are the one out of touch here. The kids who are making TikToks about how offended they are by the ad are getting mocked mercilessly. |
I can see why some posters and progressives see this ad as dangerously regressive. Because it is regressive. It's a return to the s&x sells approach. This ad is sexy. Sydney Sweeney is sexy. The clothes she's wearing is besides the point. It's what ads for teen clothes used to be like till recently.
Someone commented to me that across multiple areas we're witnessing the collapse of a top-down driven command way of doing things, whether the media or advertising or movies. It was not market forces that demanded body positive advertising or mixed race advertising or dull movies with perfect race blind casting and girlbosses harpies, but ideology in boardrooms. And it turned out to be a money loser. A heavy person in teen clothes is never going to sell. Pretending a heavy person can be sexy is command driven ideology. And that's why the progressives are freaking out. A sexy, attractive woman or man sells. Big time. I'm a gay dude and I can see exactly why the Sidney Sweeney ad is fun and enjoyable, and yes, sexy. I'm not offended by it (contrary to the previous poster screeching that LGBT+whatever would be offended by it). If there's anything "gay" in my admiration for the ad it's the aesthetics. And I don't doubt a lot of teens will lap this up because it's sexy and fun and full of implications of having a confident good time. All the screechers are the modern equivalent of agony aunts clutching their pearls and moaning oh won't someone think of the children! |
Spot on. The people freaking out about the ad are the ones slowly realizing that they can’t compel belief. They can compel a lot of things by using the system to their advantage, but they cannot compel a personal belief, and slowly understanding that is causing them to rage. |
They are not buying AE jeans. And that’s what’s important. |