
Exactly, how do the actual teenagers feel about the store. It doesn’t matter if a bunch of Gen X people come online and cheer “Hot girls in ads again, woo!” They aren’t buying the jeans. |
Teen boys know exactly who SS is. |
I have a teen boy who knows who she is but I doubt it's going to make him want to start shopping there. |
But I bet he’s seen the ad already. |
They are at a low and going further downhill. Full stop. This ad confirms how out of touch they are with their audience. |
DP. Is he buying clothes? If not, it’s a big miss. |
Who is their audience? They can’t be all things to all people. If you don’t like them don’t shop there but don’t pretend you have been a long term customer up until now. You aren’t their market either. |
It was meant to be provocative and it was. When was the last time anyone talked about AE? |
Their market is teenager and young adult women. They do sell men’s clothes but that is probably the smallest part of their brand. The also have sister stores Aerie which is underwear and loungewear and Offline which is fitness wear, both of those are women only. |
This. Seriously, this convo is crazy. I wonder if there is a type of social media mental illness. |
So, probably no one posting here. My teen DS has gotten jeans from there. Definitely not worth the $$. He doesn’t care about the store’s ads. |
It’s a saturated market yet here we are talking about AE. By that measure it was very successful. |
ngl, she looks like she has a mild case of Downs. |
Good genes=she's pretty. Jesus, do you people even hear yourselves? |
And before you say "what do you mean by "you people", I mean people who choose to be offended by just about anything. |